VNRA Fiber Cement Corrugated Sheet TVC Project
The VNRA fiber cement corrugated roofing TV commercial was produced by Right Media for the Vietnam Roofing Association. The film introduces fiber cement corrugated roofing as a safe, durable roofing material that can protect generations. The 30-second TV commercial is currently airing on several television channels targeting rural viewers.
VNRA Fiber Cement Corrugated Sheet TVC Project
Customer requirements
The Vietnam Roofing Association (VNRA) represents roofing manufacturers and distributors in Vietnam. The association connects businesses in the industry, promoting improved product quality to suit the climate and domestic needs. VNRA also conducts public awareness campaigns, disseminating knowledge about safe and durable roofing materials to the public.
The TV commercial for fiber cement corrugated sheets was created to reach viewers in rural areas.
The association needs a TV commercial for fiber cement panels to be broadcast on television, reaching a large number of rural people. Therefore, the content must be relatable, easy to understand, and short to fit the broadcast schedule. The visuals must be intuitive so that everyone watching can grasp the message immediately.
Right Media's solution
Based on the requirements and product information, Right Media proposes the following approach for the VNRA fiber cement board TV commercial:
- Concept: The roof serves as a "witness to time," accompanying a family through generations. Fiber-reinforced concrete panels appear more as a silent protector of the family over the years than just a simple building material.
- Script: The story follows the memories of a family across three generations—grandfather, father, and son—unfolding through familiar pages of a photo album. The TV commercial doesn't directly introduce the product but tells the story through everyday images: the house, initially simple and small, gradually becoming more solid and spacious as generations grew. In every stage, the house is filled with laughter and togetherness.
- Post-production: Right Media used CGI/3D Compositing to create the house, landscape, and overall layout, ensuring that the past and present scenes blended seamlessly. Color and graphics were processed to make the fiber cement wave pattern stand out within the frame.
- Voice acting: The male voice is deep and warm, reading slowly and expressively. The dialogue is short, easy to remember, and told in the first person through the grandson's eyes: "This is the house built by my grandfather, and this is my father in my grandfather's arms."
The TV commercial tells the story of a multi-generational family living under one roof.
Implementation process
The project followed Right Media's familiar process for making TV commercials: finalizing the script and voiceover beforehand, filming in a single day at the studio, and dedicating most of the effort to post-production.
The project was filmed in a studio, with post-production using CGI/3D compositing.
Steps to create a TV commercial for VNRA fiber cement corrugated sheets:
- Step 1 – Receive the brief: Right Media receives requests and meets directly with clients to understand their goals and target audience.
- Step 2 – Proposing ideas & scripts: The team develops the concept, content, and implementation plan. Once the client approves the script, Right Media records the voiceover.
- Step 3 – Pre-production preparation: Planning treatment, storyboard, filming schedule, staffing, and casting.
- Step 4 – Production (filming): Filming proceeded as planned. This project was shot in a studio and completed in a single day.
- Step 5 – Post-production: Film editing, color grading, sound processing, graphic design, and voiceover refinement to match the visuals.
- Step 6 – Review & Edit: We send a demo version for customer feedback, then adjust it according to their requirements.
- Step 7 – Completion & Handover: Export files and deliver them according to the agreed timeline. Right Media will deliver all source footage and the finalized version.
Achievements
The TV commercial for fiber cement roofing tells a story through everyday scenes. Viewers see a house that has been a part of the family's life, sheltering them for many years. The grandfather, father, and then son appear in turn, each generation associated with a stage of the house's history, from simple to spacious.
Fiber-reinforced concrete panels are present at every stage, as a familiar part of the house. The narrative follows this rhythm: the grandchild is born, the house "becomes bigger from then on," and the whole family "under one roof" grows up happily. The storytelling, like flipping through a family photo album, helps convey the message of "a roof for multiple generations of families" gently, without direct advertising.
Right Media produced the entire TV commercial for VNRA fiber cement board, from scriptwriting to delivery. The TV commercial is currently being broadcast on several television channels targeting rural viewers.
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