Corporate film project for the precision engineering industry, Hoang Kim Precision.

In the field of precision engineering, customer trust doesn't come from advertising but from the real-world image of the machinery, management processes, and product quality. The Corporate Film project for Hoang Kim Precision is a prime example of how Right Media transformed the dry sounds of steel and CNC machines into an inspiring and reputable brand story.

Corporate film project video for the precision engineering industry, Hoang Kim Precision.

Customer requirements

Hoang Kim Precision approached Right Media with a challenging communication problem. Established in 2015, they had made significant progress, owning two modern factories in Thu Duc and Binh Duong, and employing over 70 dedicated staff. However, conveying this scale of communication to FDI partners and clients in demanding markets like Japan and the US through traditional PDF profile files was becoming increasingly difficult.

The core requirements of the customer are:

• Confirming our position and scale: The presentation needs to showcase the scale of the two factories (total area over 2500m2) and the team of over 70 skilled employees.
• Demonstrate technical competence: The focus should be on highlighting the state-of-the-art machinery, which includes over 70 pieces of equipment (CNC milling, turning, wire cutting, etc.) and precision measuring devices such as the Hexagon CMM imported from Italy.
• Conveying the QCD philosophy: The client wants to emphasize three key standards: Quality, Cost, and Delivery.
• Reaching international customers: The film needs to be polished and professional to be screened for Japanese and European/American partners, demonstrating that the company meets stringent technical standards.

Corporate film project for the precision engineering industry, Hoang Kim Precision. It's not just about showcasing the machinery; it's about inspiring confidence in a sustainable manufacturing partner that prioritizes green energy solutions, including a 500KW solar power system. Clients expect the final product to be a vibrant and compelling portfolio, capable of convincing major partners at first glance without requiring extensive verbal explanations.

Behind the scenes of the Right Media team at the Hoang Kim factory.

Right Media's solution

To solve the problem of Hoang Kim Precision in the project corporate goodRight Media has applied this philosophy. "4 Correct" sharing the same core values of chonest and lflexibleRight Media's solution is:

• Using modern visual language: Instead of just wide shots, Right Media focuses on macro shots that highlight the CNC drill, the arc-cutting wire, and the sophisticated operation of the 3D measuring machine. This allows viewers to appreciate the precision down to the micrometer.
• Indoor and outdoor drone techniques: To showcase the scale and functionality of our green solar energy system (500KW) at the Thu Duc factory, we used a drone to provide a panoramic view, creating a grand and prestigious image for the business.
• The script focuses on core values: The commentary and images are designed to be coherent, leading from the company's history to its current production capacity, emphasizing the constant availability of 10 backup machines to meet urgent customer orders.
• Sound and post-production for films: Utilize impactful, powerful background music combined with professional voice-overs (Japanese/English/Vietnamese versions) to align with the company's export strategy.

In terms of content, Right Media develops multilingual scripts, with a particular focus on the Japanese version featuring standard voice acting to suit the company's core FDI client base. We also employ post-production color correction techniques using cool, sophisticated tones to highlight the steel material and the modernity of the high-tech industrial environment.

Right Media prepares equipment for the live filming session at the factory.

All solutions are geared towards optimizing "maximizing organizational benefits," transforming video into a practical marketing tool, helping Hoang Kim not only introduce itself but also affirm its superior reputation compared to competitors in the same segment.

Implementation process

Project Corporate film by Hoang Kim Precision, a precision engineering company. The project was carried out through a meticulous, closed-loop process, ensuring aesthetic appeal while strictly adhering to factory safety regulations. The first step was the field survey phase. Right Media's director and cinematographer spent many hours at the two workshops to understand the work rhythm, thereby selecting the most beautiful camera angles where light and machinery blended seamlessly.

Film crew at work at Hoang Kim factory.

We not only film what's already available, but also advise businesses on rearranging the finished product areas to ensure the highest quality images on film. The project is implemented through a professional process, ensuring no disruption to the factory's production:

1. Survey and brainstorming: The Right Media team visited two factories in Thu Duc and Binh Duong to survey camera angles, lighting, and learn about the specific types of equipment used.
2. On-site production: We filmed on location over two days. We focused on capturing the work ethic of our engineering team and our rigorous quality control process to build absolute trust.
3. Post-production: This is the most crucial stage in giving the film its soul. Modern color grading techniques are applied to highlight the metallic textures and the cleanliness of the factory.
4. Incorporating graphic effects: Using motion graphics to display impressive numbers of machines (47 CNC milling machines, 13 CNC lathes, etc.) helps viewers easily remember the information.

The meticulous attention to detail in every step of this process is how Right Media demonstrates its commitment. chonest and responsibility for every film they create.

Every corporate video produced by Right Media is meticulously and professionally executed.

Results achieved

The final product is not just a promotional video, but a powerful marketing tool for Hoang Kim Precision:

• Brand image has been elevated: The film introduces Hoang Kim Precision as a high-tech, professional, and reliable enterprise in the eyes of FDI partners.
• Optimize sales tools: Businesses can use this video to replace paper profiles in bidding processes, presentations at trade shows, or to send to foreign partners.
• Spreading green values: Highlighting its solar energy system helps Hoang Kim score points with partners who prioritize sustainable production and environmental protection.
• Absolute customer satisfaction: The video perfectly conveyed the message, "Customer peace of mind is our ultimate goal," helping to expedite the contract signing process.

Conclude: The Hoang Kim Precision Corporate Film project is a testament to Right Media's flexibility and responsibility. We are proud to contribute to helping Vietnamese mechanical engineering businesses confidently expand internationally.