Branded Film NPK Sugarcane Powder Phu My
Branded Film NPK Chuyên Mía Phú Mỹ x Right Media
Project information
| Client | Phu My Fertilizer – NPK Line Specialized for Sugarcane |
|---|---|
| Branch | Fertilizer production |
| Service | Brand Film |
| Target | Telling the story of a father and son in the sugarcane fields, where sweat, experience, and faith are passed down through each season, Phu My is a "bridge" between two generations. |
| Scale | Two days of filming at a sugarcane farm in Ninh Thuan. |
| Hand over | Two 3-minute brand videos (dubbed in Vietnamese and Lao), along with all recorded source material. |
Request from the brand
Phu My is a fertilizer brand with a long history of association with Vietnamese agriculture. The core product of Branded Film NPK Sugarcane Phu My is the NPK Sugarcane line, a fertilizer specifically formulated for sugarcane growers.
Branded Film NPK Chuyên Mía Phú Mỹ chooses a simple, unpretentious storytelling style, without heavy advertising elements.
With the project corporate films This time, NPK Phu My didn't need a dry product introduction video. The brand wanted a film that was intimate, authentic, and emotional. NPK Phu My products were present throughout the film like a quiet friend nurturing each sugarcane field, thereby showing the brand's long-standing commitment to Vietnamese agriculture.
The film also had to convey the company's main message: "Phu My Fertilizer specializes in sugarcane – For a bountiful harvest – For healthy, sweet sugarcane – For a secure future." These three points move from the upcoming harvest, to healthy sugarcane, and then to future generations. The team used the last point as a thread to construct the story of the father and son.
Right Media's solution
Phu My entrusted Right Media with the complete Branded Film NPK Phu My Sugarcane Project, from concept and scriptwriting to character casting, location selection, filming, and editing. The team chose to tell the story through authentic images of sugarcane fields and sugarcane farmers, portraying Phu My as a friend to the local people through many harvest seasons.
The script is set right in the sugarcane field so that viewers can see the hard work and diligence of sugarcane farmers.
The film was shot right in the sugarcane fields, where farmers work regularly year-round. The narrator is the son, talking about his father. Through his narration, a simple story about sugarcane farming unfolds, about inheritance and faith in the next harvest.
The story is based on very ordinary details. In the past, to finish leveling a field, the father had to "hire nearly ten people to work from morning until noon." He tended the sugarcane field "like a father raising his children to be good people."
After surveying the main locations, Right Media proposed adding drone footage, while also planning the camera angles and color grading in advance. From above, viewers can see the entire vast and rustic countryside; from close-up, they can see the arduous work of the sugarcane farmers. The film primarily uses a green tone, the main brand color of Phu My, to make it easily recognizable to viewers.
Right Media's workflow
Phu My readily agreed with Right Media's proposed approach, so the scriptwriting, casting, filming schedule, and final completion of the film all went according to plan. Branded Film NPK Chuyen Mia Phu My was filmed entirely outdoors, with the brand's professional team providing on-site support. The filming schedule was streamlined, including travel time.
Throughout the project, Right Media kept the Phu My team updated on the progress, received feedback on each draft, and made detailed adjustments before handover.
Achievements
Amidst the endless sugarcane fields, the story of a father and son unfolds slowly. Sweat, experience, and faith are passed from father to son through each harvest season. Branded Film NPK Phu My Sugarcane Farming doesn't introduce products in the usual way, but tells the story of a deep connection to the land and the continuity between two generations.
The son said, "I'm not replacing my father, I'm just continuing what he cared for," then resolved to preserve the green land and the sweet sugarcane. Phu My NPK fertilizer specifically for sugarcane entered the story naturally, without sounding forced like an advertisement.
A scene from Branded Film NPK Phu My Sugarcane
The film was posted on Right Media's YouTube channel. Because it doesn't have a promotional tone, it's suitable for Phu My to share on its fan page, website, and other media channels.
Following this project, Right Media continued to work with Phu My on many other media projects: TV commercials, product introduction livestreams, and event filming.
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