Corporate film project for the refrigeration industry: Doan Gia
Doan Gia – a refrigeration and air conditioning company established in 2007 in Ho Chi Minh City – chose Right Media to produce a corporate video for its refrigeration and air conditioning industry to introduce its products and services to F&B customers, franchise chains, convenience stores, and refrigeration projects. The film has two versions, Vietnamese and English. This article analyzes how the film transformed a technical B2B business into an easily understandable story for investors.
Watch the project video here: Video introducing products and services in the refrigeration industry | Doan Gia x Right Media
Project information
| Client | Doan Gia – established in 2007 in Ho Chi Minh City |
|---|---|
| Branch | Refrigeration solutions for construction projects, industrial kitchens, and cold storage. |
| Service | Corporate videos showcasing products and services. |
| Version | Vietnamese and English (5 minutes 14 seconds) |
Customer requirements
The film's main audience consists of investors and chain store owners, many of whom are from abroad. According to commentary, as F&B franchise chains and shopping malls in Vietnam grow rapidly, investors face challenges in finding HVAC contractors: they need a partner with a large inventory to install systems on schedule, highly skilled personnel capable of designing complex systems, and timely maintenance and warranty services.
The film must demonstrate that the Đoàn Gia family meets all three conditions, in both Vietnamese and English.
Right Media's solution for corporate videos in the refrigeration industry.
Right Media produced the film using a "problem-answering" approach: it begins with the investor's case study, then sequentially reveals Đoàn Gia's warehouse, technical team, services, and actual customers.
1. Competence in numbers
With nearly two decades of experience, Doan Gia has completed over 5,000 projects, particularly for F&B franchise chains and industrial refrigeration. The company has over 100 employees, including more than 70 refrigeration technicians, providing supply and warranty services throughout Vietnam and Cambodia.
2. Warehouse space is a competitive advantage.
The film dedicates many scenes to two warehouses in Ho Chi Minh City and Hanoi with a total area of 1,700 m², where Doan Gia consistently maintains a minimum inventory of goods worth 25 billion VND. The equipment is imported through official channels from major brands; the film shows the authorization letter from the industrial refrigerator brand Kistem (South Korea) granted to Doan Gia.
Right Media crew films forklift in Doan Gia warehouse.
3. All-inclusive service
Doan Gia provides air conditioning systems (air conditioners, air filters, ventilation, heating), industrial kitchen solutions for restaurants and cafes, chiller systems, freezers, cold storage, and showcases. The process includes consultation, site survey, 2D and 3D design drawings, construction and installation, commissioning and handover, warranty, and regular maintenance. A team of 70 technicians specializing in each chain is available 24/7 to ensure minimal disruption to our clients' businesses.
What kind of evidence should a corporate video for the refrigeration industry include?
For the B2B engineering industry, the most persuasive corporate videos for the refrigeration sector are those that allow real customers to speak for themselves. The Doan Gia video utilizes four layers of evidence:
- Representative customers – Chains and systems such as BigC, GS25, Lotteria, GO! Market, Katinat, and many other brands.
- The restaurant owner shared – Introduced through a reputable setup company, Doan Gia is praised for its experience in setting up numerous restaurants, its professional work ethic, reasonable costs within budget, and a fast and thorough process from survey to design approval and construction.
- Agent sharing – Review of Kistem refrigerators from South Korea: They have all the necessary certificates of origin, quality assurance, and a mid-range price suitable for many customers, from supermarkets and restaurants to cafes.
- Actual construction photos – Technicians who install and inspect equipment at the construction site.
Video footage shows technician Doan Gia inspecting the equipment.
Results achieved
Doan Gia has a five-minute-long corporate video on refrigeration and air conditioning, available in both Vietnamese and English versions, showcasing its warehouse capabilities, technical team, comprehensive service package, and customer testimonials, concluding with the slogan "Comprehensive refrigeration solutions for all projects".
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or projects with the same F&B client group: CJ Foods Vietnam corporate video.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
