Fashion industry corporate film project: Nguyet Fashion
Nguyệt Fashion – a high-end women's office wear brand aiming to celebrate the beauty of Vietnamese women – chose Right Media to produce a corporate film for the fashion industry. This article analyzes how the film moves from the customer's "pain points" to the brand's solution.
Watch the project video here: Nguyet Fashion x Right Media
Project information
| Client | Nguyet Fashion |
|---|---|
| Branch | High-end women's office fashion |
| Service | Corporate Film |
| Version | Vietnamese (7 minutes 48 seconds) |
Customer requirements
The fashion market offers many choices. The film needs to answer the question: why should customers choose Nguyệt Fashion – through the craftsmanship, materials, and story of the product creators.
Right Media's solution for corporate films in the fashion industry.
1. Start by understanding customer pain points.
The film begins with the saying "eat for yourself, dress for others" and the dilemma: customers are willing to spend money but struggle to find high-quality, internationally-standard brands that are affordable and enhance the elegant beauty of Vietnamese women.
2. The founder tells the story.
The founder shared 20 years of experience in the industry, having collaborated with designer Nguyen Cong Tri, young designer Lam Gia Khang, and Thuan Viet ao dai (traditional Vietnamese dress) before establishing Nguyet Fashion.
Design and material selection process at Nguyệt Fashion
3. From design to testing
The film traces the entire process, from achieving perfect proportions in design and selecting materials from fabric to buttons, to limited-edition production for the collection and meticulous quality control of every stitch.
What should a corporate video for the fashion industry showcase?
Besides the main story, Nguyệt Fashion's film explores the points that customers and partners will check when evaluating a business:
- Segment – High-end, versatile office wear suitable for work, conferences, and casual outings.
- Limited production – We avoid mass production so that our customers always stand out.
- Two product lines – Luxury line and line priced under 1 million VND for the vast majority of consumers.
- Vision – Women confidently assert their own value and beauty.
High-end office wear designs by Nguyet Fashion
Results achieved
Nguyệt Fashion has a nearly eight-minute corporate film about the fashion industry, combining the founder's story with the product development process – the foundation for the brand to tell its story across sales channels.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project Successful Textile Film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
