LCB Battery product video project
Following up on their corporate film project showcasing their factory, LCB Battery once again chose Right Media to produce a product video for their battery line. This article analyzes this battery product video case study: how to transform a "black box" product into a vibrant visual representation, and why the project was filmed in a studio instead of at the factory.
Watch the project video here: LCB battery product video | LCB x Right Media
Project information
| Client | LCB Battery |
|---|---|
| Branch | Energy storage solutions – battery manufacturing |
| Service | Product video |
| Target | Introducing the company's battery products. |
| Scale | One day of filming at a studio in Ho Chi Minh City. |
| Hand over | Two product videos are included: one product overview video and one detailed product information video, along with all recorded source files. |
Customer requirements
LCB Battery has a factory in My Phuoc 2 Industrial Park, Binh Duong, producing batteries for the domestic and export markets. In a previous project, Right Media carried out... Corporate film factory tour for LCB Battery To showcase the factory's capabilities, this time the client needed a video focusing on the product itself.
A product that is difficult to make beautiful.
A battery is a sealed box. What gives it its value – its current, durability, and ability to provide a stable power supply – is invisible. A product video showing only the battery sitting on a table is no different from a catalog photo.
Two different viewing needs
The client needed two videos: an overview video to quickly introduce the product line, and a detailed information video for those who needed a deeper understanding of the specifications before placing an order.
Right Media's solution for battery product videos.
1. Give the electric current a form.
Right Media uses the effect of electrical sparks surrounding LCB batteries placed on a dark wooden background – invisible energy is transformed into something the viewer sees in the very first seconds. This opening frame also determines whether the viewer stays or moves on.
The electrical discharge effect transforms invisible energy into images.
2. Show the product in action.
Instead of simply listing specifications, the video puts the battery into practical application: an electric wheelchair powered by a battery, appearing both off the dock and on stage under the lights, with the message "ideal for all motive applications."
3. Shoot in a studio to control each frame.
Unlike the factory tour project filmed at the factory, the product video was shot in one day at a studio in Ho Chi Minh City. The studio allowed for control over the lighting on the vase surface and the creation of the stage settings needed for the effects – something impossible to do in a running production workshop.
Electric wheelchairs – practical applications of batteries shown in the video.
Results achieved
LCB Battery received two product videos for its batteries: an overview to quickly introduce the battery line and a detailed information video for customers who need to understand the product thoroughly before ordering. The overview video, posted on Right Media's YouTube channel, is 47 seconds long.
Combined with the previous factory tour film, LCB has a complete set of content for the sales team: a factory film demonstrating production capabilities, and product videos showcasing what the product can do. Information about the manufacturer can be found on their website. LCB Battery.
Produce product videos for your business.
Reference product video production service by Right Media or see more product video project It has been done.
Frequently Asked Questions
How to create a battery product video that isn't boring?
Bring the product into a working state. A stationary battery is just a box; when the viewer sees it powering a specific device, the product's value becomes clear. Graphic effects help to represent something intangible like electricity.
Should product videos be filmed at the factory or in a studio?
A film showcasing production capabilities should be shot at the factory. A video focusing on the product itself should be filmed in a studio to control lighting, setting, and effects. The LCB project used both: a factory tour and a product video shot in the studio.
