Besides creating advertising videos on online media channels, elevator advertising videos also offer many benefits to businesses. Regularly seeing advertisements while riding elevators in apartment buildings, office buildings, shopping malls, etc., can create a lasting impression and help viewers remember the brand information. This is one of the forms of digital marketing. If you are looking to expand your reach to potential customers with elevator advertising videos, contact Right Media for strategic advice!
What are elevator advertising videos?
Besides television commercials, social media, and websites, videos played in elevators also offer many great benefits for businesses. Industries that commonly use elevator advertising videos include healthcare, education, home appliances, real estate, tourism, and entertainment. It can be said that almost any industry can apply this advertising method.
Videos will be played in elevators in buildings and shopping malls, where there is a high volume of daily elevator use. The videos will be 15-30 seconds long, not excessively long. They will be displayed on LCD screens or digital frames installed inside elevator cabins and in building lobby waiting areas.
Unlike traditional advertising methods involving large billboards hung in public, densely populated areas, videos played in elevators are more dynamic, vibrant in color, and have more engaging sound. This communication method is currently being chosen by many businesses, often implemented in conjunction with other advertising projects to increase the effectiveness of reaching potential customers.
The elevator commercial video attracted a lot of attention.
Advantages and disadvantages of elevator advertising videos.
Elevator video advertising offers many benefits to businesses. However, this format also has some limitations. More specifically, below are the advantages and disadvantages of elevator video advertising; please read on for more information:
Outstanding advantages
- High brand view and recall rates: In enclosed spaces like elevator cabins, people tend to focus on a particular point to avoid looking at others. At this time, displaying advertising videos on small screens inside the cabin provides a neutral viewing angle, attracting the most attention. Furthermore, these screens are one-way and non-interactive, unlike mobile phones, making it difficult for viewers to skip even if they want to. Therefore, the advertisement will play continuously until the person exits the cabin.
- Precisely targeting high-end customer segments: Elevator advertising spaces are typically found in large buildings, shopping malls, office buildings, etc. These locations attract many high-level employees, intellectuals, and CEOs. They are a high-end customer base, ideal for advertising products related to technology, finance, automobiles, and more.
- Frequency of continuous repetition: On average, an office worker or apartment resident uses the elevator 4 to 6 times a day. Having your video play repeatedly (loop) dozens of times a day will create a memory mechanism that naturally becomes ingrained in the customer's subconscious, ensuring your brand remains the first choice that comes to mind when they need to make a purchase.
Disadvantages to note
- The access period was extremely short: The average elevator ride lasts only 30 to 45 seconds. Therefore, video advertisements played here have no room for lengthy storytelling or drawn-out introductions. If the message isn't delivered within the first 3 seconds, customers will exit the elevator before they even know what product you're selling.
- Limited or no sound inside the cabin: To avoid disturbing passengers and ensure safety, many building management mandate that in-cabin screens be muted or have their volume reduced to very low levels. This requires the advertising video to have excellent visual scriptwriting, using visuals and text graphics to completely replace spoken commentary.
Elevator advertising videos offer many benefits but also have limitations.
Popular forms of elevator advertising videos
Elevator advertising videos are divided into three basic types: playing on LCD screens in the elevator lobby, playing on LCD screens inside the cabin, and playing on vertical digital screens. Depending on the needs of each business, the advertising video will be displayed in different locations. More specifically:
1. Video plays on the waiting area LCD screen (Horizontal screen)
This is a system of large screens (usually 22 to 32 inches) permanently mounted on the walls in the elevator lobby area on the ground floor, basement, or central floors. The lobby is where customers stand in line waiting for the elevator, with a relatively long waiting time (1 to 3 minutes). Importantly, this lobby screen system allows for full audio playback. This is an ideal space for showing TV commercials with storylines and catchy melodies to attract a large audience.
2. Video plays on the LCD screen in the cabin (Horizontal screen)
LCD screens are installed at eye level inside the elevator cabin. This design perfectly captures the passengers' high level of concentration in a confined space. The video is displayed in a traditional horizontal aspect ratio (16:9), suitable for reusing existing product advertising footage, combined with large subtitles to compensate for the limited audio.
3. Video played on a vertical digital screen (Digital Frame/Poster)
This is an extremely popular display format in modern buildings. The screens are designed vertically (9:16 aspect ratio), mimicking traditional posters but running on digital technology. Because the screens are vertical, the video content for elevator advertisements in this format requires separate production. Scriptwriters often split the screen in half (the top part displays moving video, while the bottom part shows static images of products, promotions, or QR codes for customers to scan and interact with).
Check out the electric toothbrush commercial video produced by Right Media.
Why should you choose Right Media for your elevator advertising video?
Elevator advertising videos will differ from videos produced for social media advertising. With years of experience in corporate filmmaking and TV commercials, Right Media proudly offers reliable elevator advertising video production services with transparent, all-inclusive pricing.
Here are the reasons why you should choose us:
- Unique scripting approach: Right Media creates unique, brand-specific scripts. We eliminate unnecessary introductions, focusing instead on showcasing the product, brand logo, or special offers at the beginning of the video. We combine contrasting colors to highlight the visuals and keep viewers engaged.
- Proficient in frame design: We are confident in providing our clients with elevator advertising videos in a variety of formats, from vertical to horizontal.
- Using modern filming equipment: Right Media is equipped with modern filming equipment, ensuring that product images are captured clearly and realistically.
- Transparent, all-inclusive pricing: We will disclose all video production costs transparently, ensuring there are no hidden fees that could affect our reputation.
- Dedicated and enthusiastic support: In addition to video production, we also partner with businesses in developing their brands.
- Diverse services: In addition to elevator advertising videos, Right Media is currently thriving in the field of corporate films and promotional videos. If you need video production services, please contact us for advice and support!
Contact Right Media for professional video advertising consultation.
Things to keep in mind when playing video ads in elevators.
To ensure a successful elevator advertising video campaign and avoid wasting budget, businesses need to pay special attention to the following four "golden" principles:
1. Exclusive core message
Don't try to cram too many features, branch addresses, or the company's founding history into a short video. The core rule of elevator advertising is: One video – One message. If you want to advertise a new product, focus on only one unique feature or the most attractive discount. Use short, concise keywords instead of lengthy sentences.
2. Emphasize the graphic element of typography.
Because the elevator cabin environment is largely silent or has very little sound, the text displayed on the screen plays a crucial role in determining the success or failure of the campaign.
The entire product name, main message, and price should be designed using thick, clear, large sans-serif fonts. Applying animated text effects that appear smoothly in sync with the video ensures that viewers, whether at a distance, can easily read the advertisement without needing to turn on the speaker.
3. Design a visually intuitive action knot.
Elevator passengers always have smartphones in their hands. This is a great opportunity to trigger an immediate purchase conversion. Place a sufficiently large and clear QR code prominently displayed throughout or in a fixed corner of the video, along with a short, compelling message: "Scan the code to receive Voucher 50% immediately" or "Scan the code and buy now here"This QR code should lead directly to a landing page specifically optimized for mobile devices to maximize customer conversion rates even while they are waiting for the elevator.
4. Choose a frequency and duration that suits the building's target audience.
The ideal duration for a video played in an elevator is between 15 and 30 seconds. A typical screen playback cycle lasts from 10 to 12 minutes. Businesses need to work closely with their channel distribution partner to calculate the appropriate frequency of repetition. For office buildings, the frequency should be higher during peak hours (7:30–9:00 AM, 11:30 AM–1:30 PM, and 5:00–6:30 PM) to maximize reach to the moving pedestrian traffic.
Conclude
Elevator advertising videos, with their unique and visually appealing imagery, are guaranteed to leave a strong impression. They are a great way to promote your brand and increase your reach to potential customers. Therefore, alongside other online marketing methods, you should consider adding this type of short video to your communication plan. If you need elevator advertising videos, don't hesitate to contact Right Media!
Contact information:
- Ho Chi Minh City Office: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi Office: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- E-mail: anhtai@rightmedia.vn
- Hotline: 0901 391 002
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