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Corporate film project introducing CJ FOODS Vietnam

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The corporate film project for CJ FOODS Vietnam, produced by Right Media, is a prime example of the perfect combination of modern food production technology and humanistic emotions. Let's analyze how Right Media realized the stature of this food industry giant through this impressive film.

Video for the CF FOODS corporate film project.

Customer requirements

When starting the project, CJ FOODS Vietnam set for Right Media These extremely stringent requirements truly reflect the professional work ethic of a global corporation:

Showcasing the massive scale of the infrastructure: CJ Foods owns a state-of-the-art food processing complex in Long An province, covering a vast area. The requirement was to highlight the scale, modernity, and integrated operational processes of the entire complex.
Demonstrate food quality and safety standards: The food industry is a sensitive one. The film must showcase the entire production process, from selecting fresh, clean ingredients to automated packaging, meeting stringent international standards.
Conveying the "Only One" philosophy: Highlighting CJ Group's unique value lies in consistently delivering the highest quality products with distinctive flavors that blend the essence of Korean cuisine with local tastes.
Image of human resources and corporate culture: CJ Foods aims to portray a professional work environment where people are at the center and all efforts are directed towards the satisfaction of global consumers.

Right Media and representatives from CJ FOODS Vietnam review the footage.

Right Media's solution

To solve CJ FOODS' problem, Right Media came up with an innovative production plan that focused on stimulating the taste buds through visual appeal:

The "From Farm to Table" visual strategy.

We didn't just film inside the factory. Right Media built a cohesive content storyline, starting from the lush green fields of raw materials to the dining tables of modern families. This helps viewers feel the transparency and sustainability in CJ Foods' value chain.

Utilizing advanced filmmaking technology.

Cinematic shots with a drone: Using specialized drones to provide an aerial overview of the CJ Foods factory creates a sense of awe and highlights the scale of the infrastructure in the Long An industrial park.
Macro and Slow-motion Techniques: The footage vividly portrays the freshness of the ingredients and the food preparation process (such as how to wrap rice paper, make kimchi, or make Bibigo dumplings...). Slow-motion shots allow viewers to clearly see the smoothness of the flour and the freshness of the vegetables, maximizing the sensory experience.
Light and Color: We use bright, warm, and clean tones. The colors in the film are color-graded to highlight the natural colors of the food, creating a sense of reassurance and deliciousness.

Commentary and music guide the emotions.

The music is specially designed, featuring a modern, vibrant feel during the introduction of the production process and transitioning to a gentle, warm tone when describing the family's enjoyment of the product. The commentary is written in both Vietnamese and English (or with subtitles) to serve the corporation's global communication goals.

Product images are filmed at the highest possible resolution.

The process for producing the CJ FOODS corporate film project.

Right Media implemented the corporate film project introducing CJ FOODS Vietnam through a rigorous process, ensuring aesthetics and workplace safety in the production area:

Step 1: Survey the location and create a storyboard.

The creative team visited the factory in person to survey the production lines, from the kimchi production area and seafood processing to the smart cold storage facilities. Each shot was carefully calculated in terms of camera angle and lighting to avoid disrupting the factory's food safety and hygiene procedures.

Step 2: Record live

The project was carried out over several days with close coordination among specialized departments at CJ Foods. Right Media utilized anti-shake systems and 4K cinema cameras to ensure the sharpest possible images. In particular, footage of staff working in clean protective clothing was emphasized to reinforce the brand's reputation.

Step 3: Post-production and motion effects

Film editing: Select the most impactful shots to create a captivating and engaging film rhythm from beginning to end.
Motion Graphics: By visually incorporating information about factory capacity, international quality certifications, and a global distribution network, viewers can easily remember the impressive figures.
Sound: Professional voiceover recording and realistic sound effects (foley) processing are used to create the most authentic feel for each scene in the production.

Right Media filmed inside the CJ FOODS production factory.

Results achieved

The corporate video introducing CJ FOODS Vietnam, upon completion, has become a source of pride for both the company and the Right Media production team.

World-class images: The film successfully portrayed CJ Foods as a leading regional food production hub, ready to supply even the most demanding markets.
Enhance partner trust: Through this video, strategic partners and distributors gain insightful perspectives and complete confidence in CJ Foods' clean and modern production process.
Spreading the essence of culinary art: This media product has contributed to promoting iconic product lines such as Kimchi and Bibigo Mandu, bringing them closer to consumers both domestically and internationally.
A versatile communication tool: The film was effectively used in global customer conferences, celebratory events, new employee introductions, and broadcast on the corporation's social media platforms.

Right Media works diligently and professionally, ensuring video quality.

Are you looking for a company that can tell your business story using the ultimate cinematic language?

Let Right Media We help you realize your brand vision through professional and emotionally resonant corporate videos. We are committed to providing complete peace of mind and superior quality, helping your brand shine on the international business map. Contact Right Media using the information below: