The importance of iTVCs in brand promotion.

Using iTVCs in brand promotion offers many benefits to businesses. This is a new form of advertising with interactive features that provide a personalized experience for viewers. Compared to traditional product advertising videos, iTVC viewers can tap the screen, choose to participate in surveys, view more product details, or even purchase products online easily and quickly.

What is iTVC in brand promotion?

iTVC in brand promotion stands for Interactive Television Commercials, an improved form of television advertising compared to traditional methods. TV commercial Typically, viewers can interact with advertisements by clicking on on-screen options, completing surveys, learning more about the product, or even making purchases directly through the advertisement.

Besides broadcasting on digital television, iTVC is also shown on other platforms or internet-connected television services such as smart TVs, online television (OTT Services), set-top boxes, streaming devices, cable TV, mobile applications, social networks, etc.

The coverage of iTVC depends on factors such as technology, network infrastructure, user habits, and support from the provider. Specifically:

• Technology infrastructure: The reach of this modern form of advertising is higher in cities with strong digital infrastructure and advanced technology compared to areas with less developed infrastructure.
• Smart TV usage level: Advertising would reach a wider audience if every home had a smart TV or other internet-connected devices.
• User habits: iTVC coverage isn't available in all areas, such as places where users only watch traditional TV. Therefore, advertisements will reach a wider audience if the area has a large number of digital television users.
• Support from the supplier: Interactive advertising will have better reach if it receives support from digital television service providers.
• Costs and marketing strategy: In addition to the factors mentioned above, the reach of iTVC also depends on the advertising production costs and the company's communication campaign. The larger the budget, the wider the reach.

iTVCs are increasingly being chosen by brands as a form of product promotion. Viewers can interact while watching advertisements or directly purchase products through online links. However, in some areas without internet access or modern technology, this new form of advertising may be difficult to access.

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The importance of iTVCs in brand promotion.

iTVCs in brand promotion offer engaging experiences for viewers through features that allow online interaction. The benefits of this new advertising format include:

• Increase audience engagement: As mentioned many times regarding its interactive online features, iTVC facilitates viewer engagement with advertisements. Through simple actions like clicking the mouse or touching the screen, viewers can click on links to view more product information, comment on the advertisement, complete surveys, or select and purchase products. This is a key factor in helping brands build relationships with customers, increasing attention and recall of the product and brand image.
• Delivering a personalized experience: Viewers have the right to interact with advertisements, allowing brands to understand viewer behavior and preferences, and receive useful feedback to tailor products to customers. Personalized experiences also help brands attract their target audience, enhancing their ability to persuade customers to buy and use their products.
• Increase brand recall: iTVCs pique viewers' curiosity and interest, making it easier for them to remember the brand. The interactive experience enhances information retention in the brain compared to traditional advertising.
• Collecting customer data: Businesses can use interactive advertising to understand customer behavior and preferences, thereby adjusting their marketing campaigns to better reach their customers.
• Increase sales: iTVCs are designed to allow viewers to interact with advertisements, enabling them to click on links to purchase products online, download apps, or register for services online without needing to visit a store. This increases conversion rates and generates revenue for businesses.
• Other benefits: Besides the aforementioned outstanding benefits, iTVC in brand promotion also has the ability to broadcast across multiple channels, reaching customers on various digital platforms. Furthermore, this type of advertising helps businesses gain a significant competitive advantage in terms of branding, expand their market, and attract a large number of potential customers.

Using iTVCs in brand promotion helps businesses build relationships with customers and effectively drive sales conversions. Therefore, investors are now starting to pay attention to and implement iTVC production alongside other forms of advertising to increase their reach to target customers.

However, alongside its advantages, iTVC also has certain limitations such as high production costs, the need for modern broadcasting technology and infrastructure, prolonged advertising campaigns, and potential annoyance for some viewers, which need to be considered when choosing this form of communication for businesses.

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Things to consider when producing iTV commercials to promote your brand.

• Define clear goals: The first step for businesses is to identify their target audience in order to produce a suitable advertising video.
• Research the target audience: Once businesses know who their customers are, they need to take the necessary steps to research their behavior and preferences. This will create opportunities for advertising videos to reach the right audience, generating interest and curiosity, ultimately leading to purchases.
• User-friendly interface design: iTVCs are designed to allow viewers to interact directly on their technological devices. Therefore, when producing advertising videos, this aspect needs to be considered, ensuring user-friendliness, smooth transmission speeds, and the best possible viewing experience for the audience.
• Create engaging content: Choose appropriate advertising content and incorporate the messages and values that the business wants to convey to viewers.
• Check the broadcasting platform and equipment: Ensure the compatibility of the advertising video with the broadcasting device, avoiding errors that could affect the viewing experience.
• Pre-broadcast check: After the iTVC is produced, various factors need to be carefully checked to ensure the broadcast process is effective.
• Other related notes: Monitor and check for errors to promptly address them when necessary, combine iTVC broadcasting on digital platforms with other marketing methods, and ensure that advertising videos comply with the law and community guidelines.

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