Company anniversary video: 8-week calendar, 3 types of films

A video commemorating a company's founding anniversary is usually only thought about three weeks before the event. At that point, old photos haven't been collected, long-time employees haven't been scheduled, and the film is simply stored away after screening. This article describes how the Right Media team created a video for a milestone: a journey film, an opening film, and a recap of the ceremony. Examples include Nissin Electric, Phu My, Son Tien, KSF, Tran Anh Group, and FENC's Eco Day.

What types of videos are available to commemorate a company's founding?

A typical company anniversary video set usually consists of three videos, each capturing a special moment. The journey film recounts the company's journey and serves as a lasting impression. The opening 2-3 minute video creates an emotional impact at the beginning of the event. The recap records the event itself to send to those who couldn't attend.

Travel film It is the cornerstone of all videos commemorating company founding anniversaries. Nissin Electric Vietnam produced a corporate film to celebrate its 20th anniversary, which was screened at the anniversary ceremony. Tran Anh Group produced a 3-minute and 27-second film commemorating its 15th anniversary, which was shown at an event, and then followed up with a corporate introductory video.

Opening film Shorter and more emotionally charged. It doesn't need to recount every single milestone; it just needs to bring the entire audience into a shared mood. Often, this type of film is edited from road trip material, with added music and lyrics.

Recap of the ceremony This is a business milestone video filmed on the day of the event. A 2-3 minute highlight can be delivered within 24-48 hours, in time to send to guests while the atmosphere is still buzzing.

Not every milestone is an anniversary. Phu My used its two-decade anniversary to launch a new brand identity. KSF produced a corporate video coinciding with its 2023 brand repositioning, after more than 10 years in Vietnam. Both are corporate milestone videos, differing only in their purpose.

The film's structure follows a chronological timeline.

Commemorative films often fall into one of two categories: overly emotional but lacking in information, or simply a dry list of achievements. Tran Anh Group requires that both be avoided. The film must create a moment of gratitude at the event and provide a comprehensive introduction to the company for long-term use.

A common team structure for company anniversary videos is to divide the team into three roughly equal parts. Phu My's video is the clearest example:

• Part one – a look back: Key milestones: Phu My chose 2001 to start construction of the Phu My Fertilizer Plant, established its predecessor company in 2003, and produced the first fertilizer granules in June 2004.
• Middle section – present: The changes at this milestone include the logo structure, the stylized letter Y, and the turquoise and orange color scheme for Phu My.
• The back – front: Orientation and commitment. Phu My concludes with the message, "We are ready for a new era."

In a video celebrating the company's founding, the opening should be a phrase that can be repeated at the end. Tran Anh Group opened in 2007 with the message "where life is better." This phrase also serves as the closing statement, so viewers will remember the message when the video ends.

Don't choose too many milestones. Five to seven milestones are enough for a 3–5 minute film. Each milestone needs a real image, not just a line of text with the year and month.

This film introduces Phu My's new brand identity, created to celebrate the Phu My Fertilizer brand's two-decade anniversary. View project details.

Gather old footage and film additional scenes.

Old archives are what make a company anniversary video different from a typical introductory film. But it's also the most time-consuming part. Photos are scattered throughout the administrative office, on the leaders' personal computers, and in albums of former employees.

Sources that the team typically recommends businesses find:

• Photos of the groundbreaking ceremony, inauguration, and the first production batch.
• Old event video tapes, including low-quality tapes.
• Articles, awards, and certificates awarded annually.
• The logo, packaging, and early product samples are still preserved.

In the film Phu My, the product and logo appear right at the beginning. In post-production, the team blended old and new footage, combining FX, motion graphics, tracking, and compositing. Some scenes were created using 3D CGI. Blurry or shaky old footage could still be used when placed within a suitable graphic framework.

The rest had to be filmed from scratch: the factories today, the people today. For Nissin Electric, the filming crew shot at three factories in Tien Son Industrial Park, Bac Ninh, over two days. The current footage, juxtaposed with old footage, clearly shows the journey the crew has taken.

Interviewing long-time employees: what questions to ask and how to film it?

Ask about specific moments, not general feelings. This is what makes a company anniversary video more meaningful. "What did you look like on your first day at the factory?" is a better answer than "What do you think of the company?". Long-time employees have details that no document can capture.

The list of people to interview should include employees from the start, founding leaders, and a long-standing customer or partner. For FDI businesses, there should be representatives from both the foreign and Vietnamese sides. KSF is an example: the Japanese and Vietnamese management teams appear together in the film.

The honest opinions of those involved are more persuasive than self-praise. FENC's Eco Day video clearly demonstrates this: the responses from children and parents hold the viewers' attention best. For commemorative films, corporate values should also be linked to specific individuals. Tran Anh Group's film displays six core values in large letters on the screen, alongside the faces of its employees.

Technically, each interview should be 30–45 minutes per person, filmed at their workplace. Questions are sent in advance to help them recall information, but no scripted answers are provided.

How long in advance should I prepare a video to celebrate the company's founding?

You should start working on your company anniversary video 6–8 weeks before the holiday. Most of the time should be spent gathering materials and refining the script, not on the filming day itself. The holiday is the deadline; there's no turning back.

Nissin Electric was a tight deadline: the entire 20th anniversary film project was completed in just three weeks. That schedule included script development, Director's Treatment, scouting, two days of filming, editing, color grading, and delivery of source footage. A Nissin representative stated that the script "had undergone numerous revisions." While it could be completed in three weeks, more time would have resulted in a richer source of old footage.

The team's proposed 8-week schedule.

• Weeks 8–7: Set targets, create a list of milestones, and begin gathering information.
• Weeks 6–5: Write and edit the script, finalize the list of interviewees.
• Week 4: Inspect the factory, schedule and coordinate production shifts.
• Weeks 4–3: Filming in the factory, interviews, and additional footage.
• Week 3–1: Editing the journey footage, cutting the opening sequence, reviewing, and test-screening on the auditorium screen.
• Holiday: Shoot a recap; deliver the highlights after 24–48 hours.

Representatives from Nissin Electric recounted the process of making the film commemorating the company's 20th anniversary, from script revisions to filming at three factories. View project details.

Day of the event: opening film and recap

In the entire video celebrating the company's founding, the opening sequence is what guests remember most. It needs a fast pace, powerful music, and an ending with a catchy slogan. Son Tien suggested a different approach: instead of listing more than 11 records, Right Media composed its own exclusive theme music and created a 2-minute and 22-second music video. The song could be reused in the event and subsequent promotional activities.

The recap of the ceremony should tell what attendees received, not just show a wide shot of the crowd. The 3-minute 56-second Eco Day 2026 video by FENC and AEON Mall is divided into three parts: experiential activities, children's statements, and parents' feelings. The video concludes with the message "Eco Generation – Small actions, big impact."

For the anniversary celebration, the recap should maintain three similar layers: the ceremony, guest greetings, and employee sentiments. To include greetings, arrange a short interview section near the entrance. If many employees from other factories cannot attend, the ceremony can be livestreamed simultaneously.

This video recap of FENC and AEON Mall's Eco Day 2026 tells the story of the event through activities, children's voices, and parents' experiences. View project details.

After the ceremony: reuse the video for recruitment and partnerships.

A good company anniversary video doesn't expire after the ceremony. Tran Anh Group showed a 15-year anniversary film at their event, and then used it to create a corporate video for clients and partners. To achieve this, the script had to include all the necessary information: industry, scale, values, and direction.

The Phu My brand film has become a valuable resource for brand introductions and partnerships. The media products created by Right Media in collaboration with Phu My were also selected for screening at the 2025 National Achievements Exhibition in Hanoi. Following the brand identity film, Right Media continued to produce other branded films such as Phu My Organic, NPK SOP, NPK for sugarcane, and DEF Phu My Green.

The three most common ways to reuse them:

• Recruitment: We cut short video clips from interviews with long-time employees for recruitment websites.
• Partner: The English version should be included with the company profile, especially for FDI businesses.
• Year-end summary: reuse materials for corporate year-end review film at the end of the anniversary year.

Reference price list for company anniversary videos

The cost of a company anniversary video falls into two categories: a journey video as part of a corporate video package, and a ceremony video as part of an event video package.

Reference price, excluding VAT, applies to Ho Chi Minh City and a 100 km radius. For factories located further away, such as Bac Ninh, additional travel costs will apply. See details of the film package at [link/website]. corporate video production services and event videography services.

Checklist before contacting the team.

• Date of the holiday, location, number of guests, screen size.
• List 5–7 key milestones, each with at least one photo or document.
• The person in charge of collecting documents from each department and branch.
• List of 3–5 interviewees and their availability.
• The main message and slogan of the landmark.
• The number of language versions, especially for FDI businesses.
• Plans for using the video after the ceremony: website, recruitment, company profile.

Frequently Asked Questions

How can you make a travelogue if you don't have any old photos?

Utilize what remains in people's memories. A company anniversary video doesn't necessarily need to include a full set of photos. Accounts from long-time employees, early products, and founding documents are all valuable resources. Missing images can be illustrated with motion graphics or by recreating the scene. Just make sure there are enough photos for the important milestones.

How long should a commemorative film be?

A 3-5 minute feature film is ideal: Tran Anh Group 3 minutes 27 seconds, KSF 5 minutes 08 seconds. The opening film should be 2-3 minutes to avoid slowing down the program. If a longer presentation is needed, break it into several short videos on a specific theme instead of running a single film in the auditorium.

Is it necessary for leaders to appear in films?

It's a good idea to include it, but it shouldn't take up the majority of the film's running time. A short segment where the leader talks about the direction at the end is sufficient. The beginning and middle sections should be dedicated to employees, customers, and the product. This way, the film remains relevant even if the leadership changes after a few years.

What about a ceremony held outside of Ho Chi Minh City?

Right Media still accepts filming at factories and halls in other provinces, such as Nissin Electric's three workshops in Bac Ninh. Travel and accommodation costs are calculated separately. It's best to book early, as road trip and recap films often require the crew to be present at two different times.

Start with the list of milestones.

If your anniversary is more than six weeks away, now is the time to gather materials and select key milestones. Send Right Media the anniversary date, a list of key milestones, and the people you'd like to interview. The team will suggest a suitable film structure, shooting schedule, and company anniversary video package. See corporate video production services Or call the hotline at 0901 391 002.