ASMR Sound F&B Product Video Project: Turn On the Stove – CP Group

CP Group chose Right Media to create product videos for F&B for "Bật Bếp" (Start Cooking) – pre-prepared ingredient kits ready to cook and eat. According to the project description, the unique feature is the ASMR sound recorded directly from the food, so viewers can not only see but also hear the food, and crave it.

Watch the project video here: ASMR Sound F&B Product Video: Turn on the Stove – CP

Listen to the food before you taste it.

In 33 seconds, the video doesn't use lengthy narration. Instead, it features the sounds of a knife chopping onions, meat sizzling in a pan, and sauce being poured into a pot. These sounds were recorded directly during cooking, not from a sound library, so they sound authentic and close to the viewer.

Sweet and sour stir-fry dish, with live sound recording during cooking.

What should a product video for ready-to-eat food items in the F&B industry showcase?

For ready-to-eat meals, F&B product videos need to show viewers three things: what's in the package, how quick it is to cook, and how delicious the finished product is. The "Turn On" video follows that order:

• kit – Packages of meat, vegetables, and spices are displayed on a white background.
• Cook neatly – Turn on the stove, chop the vegetables, add the meat and sauce to the pan, and with a few simple steps, you're done.
• Delicious food – A close-up of sweet and sour pork ribs, steamed fish, and a steaming hot soup served with a bowl of rice.

The finished dish is shown in close-up.

Result

"Turn on the stove" has a 33-second F&B product video with the message "Turn on the stove, cook easily - eat well," short enough to run ads on social media, and with sound effects to make viewers pause.

See more product video projects or refer to advertising video production services.

Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.