Right Media implemented the DOTACO roofing TVC project using a seamless, one-shot style, without the need for 3D animation, yet still creating a vivid, realistic, and highly persuasive visual effect. The TVC, just over 40 seconds long, focuses primarily on the image of the roof tiles but still ensures that all the necessary information and product value are conveyed.
TVC project introducing DOTACO roofing products.
Customer requirements
DOTACO is a building materials brand belonging to Dong Tam Joint Stock Company, specializing in the production of high-quality fiber cement roofing sheets. DOTACO's flagship products stand out for their superior durability, thermal insulation, fire resistance, and excellent adaptability to Vietnam's climate, making them widely used in civil construction and industrial buildings.
DOTACA wants to introduce its Roman tile line and the message "Sustainable solutions for your roof".
In this TV commercial project, DOTACO aims to introduce its Roman roofing tile product line, boasting superior durability and effective resistance to harsh weather conditions such as intense heat, heavy rain, strong winds, and even hail, providing a sustainable and reliable protection solution for all roofs. This highlights the message: "Roman tiles – a sustainable solution for your roof."
Right Media's solution
For this project, Right Media proposed a one-shot TV commercial solution – focusing solely on the main product, Roman roofing, instead of telling a story in a conventional way, creating a seamless and engaging visual experience. At the same time, Right also developed the following script and filming concept:
- Right Media implemented a seamless visual composition by arranging the DOTACO roofing color palettes side-by-side, using continuous filming in a single shot to showcase the product's color range visually and impressively.
- Throughout the panning motion, visual and sound elements are subtly integrated (intense yellow sunlight represents the heat; falling leaves and wind evoke summer; raindrops and thunder recreate the rainy season; the impact sounds simulate hail), thereby highlighting the product's superior resilience and impressive durability.”
- Filming was done directly at the production studio to utilize existing resources and optimize studio rental costs.
- Using a dolly (camera dolly) helps create smooth, one-shot motion, combined with a modern lighting system and filming equipment to produce the sharpest, most vivid images.
- Using a male voice with a strong, decisive tone contributes to increased persuasiveness and clearly conveys the message about the product's superior durability.
The TV commercial project introducing DOTACO roofing products was filmed live at the factory.
Right Media's workflow
Right Media implements a professional and systematic workflow from idea generation to production and post-production, ensuring that each project is closely monitored for image quality, content, and timeline.
Right's crew proactively set up the scene and prepared props such as a dolly cart, leaves, water, lighting, and fans in preparation for the filming session.
Step 1: Reception & Consultation
Right Media listens to the communication needs and goals of businesses to provide appropriate content direction and production solutions.
Step 2: Brainstorming & Scripting
The creative team develops the concept, main message, and detailed script, ensuring it closely aligns with the product and customer insights. After finalizing the script, Right Media proceeds with recording and voice-over to complete the audio.
Step 3: Pre-production
Implement preparatory tasks such as site surveys, storyboarding, equipment and personnel preparation, and filming/editing planning.
Step 4: Production
Filming was conducted according to the script, ensuring the highest quality in terms of image, lighting, composition, and camera movement. For the DOTACO roofing product TVC project, filming was done directly at the production factory and completed in one day.
5. Post-production
Film editing, color grading, sound processing, and adding visual effects are all done to create a professional and impressive video.
6. Handover & Editing
We send the final product to the client for review, receive feedback, and make revisions to ensure the video meets expectations before final delivery.
Achievements
The 40-second TV commercial introducing DOTACO roofing products effectively conveys the message about durability, weather resistance, and sustainable protection for roofs. Without being overly wordy, the concise and simple TVC is highly persuasive because it provides the essential information customers are interested in when learning about these products.
This project also marked the beginning of a long-term partnership between DOTACO and Right Media. Shortly after, the two parties continued to collaborate on many other projects, such as videos. Seasonal Storytelling Commercial (soft-sell B2B) Or consider the TV commercial for building materials. This is clear evidence of clients' trust in Right Media's implementation capabilities, creative thinking, and product quality in every project.
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