Pet Prince: A corporate film project for the pet industry.
Pet Prince, a distributor of pet care products, chose Right Media to produce a corporate video for its 10th anniversary. The film targets two groups of viewers: distributors and young entrepreneurs looking to start a business in the industry.
Watch the project video here: Pet Prince x Right Media
Project information
| Client | Pet Prince |
|---|---|
| Branch | Distribution of pet care products |
| Service | Corporate Film |
| Version | Vietnamese (2 minutes 19 seconds) |
Customer requirements
Tenth-anniversary films often look back to the past. Pet Prince, however, wanted the film to look forward: inviting partners and young people to join a growing industry in Vietnam.
Right Media's solution for corporate videos in the pet industry.
1. Put yourself in the position of a pet lover.
The film opens with the perspective of a Vietnamese pet owner. The commentary states that Pet Prince puts himself in the position of a pet lover, but "with the stature of a leading expert," and understands how Vietnamese people care for their pets.
2. From production to customer
The film clearly illustrates Pet Prince's goal: to complete the ecosystem from production and distribution to dealers and ultimately to the end customer. For dealers watching the film, this information reveals which link in the chain they will be involved in.
The Right Media crew filmed at the Pet Prince office.
3. Invitation to collaborate
The final part is a message to partners: Pet Prince offers business solutions to help beginners, a fair and honest business environment, and a consistent sales system to ensure the rights of all customers are protected. The film concludes with a promise to work together to build "a generation of healthy pets."
What should a corporate video for the pet industry showcase?
Beyond the main storyline, the film answers common questions a dealer might ask before partnering with a distributor:
- Network – Over 1,000 distribution agents across Vietnam.
- Product – Standard-compliant product lines from reputable brands worldwide.
- Service – Our customer service team is always listening.
- Version – There are English subtitles on the image.
Right Media team and Pet Prince crew at the store.
Behind the scenes of the project
Filming took place at Pet Prince's offices and stores. The people appearing in the film were actually the company's own staff.
Filming the sharing session by the Pet Prince team.
The Pet Prince and Right Media team after the filming session.
Results achieved
Pet Prince has released a two-minute-long corporate video for its 10th anniversary in the pet industry. The video summarizes the journey so far and extends an invitation for collaboration to dealers and young entrepreneurs.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project Corporate Films PLUS Vietnam.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
