Corporate film project for the F&B industry: FKT Fried Chicken
FKT Fried Chicken, a takeaway fried chicken franchise brand, commissioned Right Media to produce a corporate film for the F&B industry to find more franchise partners. According to the project description, the chain has grown from over 70 stores to over 200 stores nationwide.
Watch the project video here: FKT Fried Chicken x Right Media
Project information
| Client | FKT Fried Chicken |
|---|---|
| Branch | F&B – Fried Chicken Franchise Chain |
| Service | Corporate Film |
| Version | Vietnamese (5 minutes 23 seconds) |
Customer requirements
A franchise's film needs to speak to two groups of people at the same time. Consumers need to see delicious food at reasonable prices. Franchise investors need to see a business model that is easy to operate and profitable.
Right Media's solution for corporate films in the F&B industry.
1. Open with sound and touch.
The film opens with the crisp sound of fried chicken, described by commentators as "the sound of happiness." This is followed by the takeout model, with a promise that customers won't have to wait more than 5 minutes after ordering.
2. Numbers that buyers care about
Combos starting from just 25,000 VND, with a menu of over 10 dishes, using fresh, clean ingredients and adhering to the 3K standard: no preservatives, no artificial colors, and no antibiotics.
Employees at an FKT fried chicken restaurant.
3. Founders and partners speak out.
The founder recounted that he "failed many times to get to where he is today," and therefore wanted to support entrepreneurs, because "the fastest way to get rich is to help others succeed." According to the founder, to date, no franchise partner has failed. This was followed by testimonials from franchise partners and customers who have directly used the business model and products.
What should corporate videos for the F&B industry showcase?
Beyond the main storyline, FKT Fried Chicken's film explores the points that customers and partners consider before choosing a brand:
- For consumers – Delicious food, reasonable prices, fast service.
- With franchise partners – Receive ready-made products, get 1 to 2 days of training, no need to buy machinery or source raw materials yourself.
- Testimony – A partner with over 7 years of experience building franchise chains shared information about the product and policies, while a student customer praised the reasonable price and short waiting times.
- Scale – In the film, the founder mentions the milestone of having over 50 stores across various provinces and cities.
This introductory section outlines the policy for providing products available to partners.
Results achieved
FKT Fried Chicken has a five-minute-long corporate video for the F&B industry, which can be used both for brand promotion and for recruiting franchise partners. According to the project description on YouTube, the chain has grown from over 70 to over 200 stores nationwide.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project ABC Bakery corporate film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
