Video project reviewing baby formula: Nutricare ColosCare 24h Grow Plus
Video project reviewing baby formula: Nutricare ColosCare 24h Grow Plus x Right Media
Nutricare là thương hiệu sữa dinh dưỡng trong nước. Với dòng ColosCare 24h Grow Plus dành cho trẻ suy dinh dưỡng thấp còi, Right Media chọn cách kể hoàn toàn từ góc nhìn một người mẹ – không có giọng đọc quảng cáo, không có bảng thông số chạy chữ.
Why should baby formula review videos be told from a mother's perspective?
The person who almost always decides which milk to buy for a child is the mother. And what convinces a mother isn't the nutritional content, but rather... Another mother tried it and saw a change in her child..
The video opens with that very scene: a mother picking up her child, confiding in other parents that she wonders how they raise their children to be both chubby and tall. Then, those same mothers recommend the product.
This introduction is important. It puts the product on the right track, the way most infant formula is actually sold: through word-of-mouth among mothers, not through advertising.
Tell the story by describing specific changes, not by using adjectives.
The middle part of the video clearly shows the changes: the child eats more heartily, eats independently, and sometimes even reminds mom it's time to eat before running to the chair to wait.
Chi tiết bé tự nhắc mẹ tới giờ ăn là thứ không thể bịa ra. Đây chính là loại chi tiết làm một lời chứng trở nên đáng tin – nó quá đời thường để là kịch bản.
Product information is added later, once the viewer has a reason to be interested: 100 kcal of energy as recommended by the World Health Organization for malnourished children, 52 nutrients, calcium and vitamin D3, 24-hour colostrum imported from the USA containing IgG antibodies.
Instructions for preparing formula: truly helpful content.
The video includes a section on how to prepare the milk: sterilize the utensils, wash your hands thoroughly, boil water and let it cool to about 50 degrees Celsius, add the appropriate amount of milk powder according to the age indicated in the instructions, and drink two glasses a day in combination with a suitable diet.
Đoạn này không bán hàng, nhưng nó làm hai việc. Người mẹ đang xem học được cách dùng đúng, và thương hiệu thể hiện được sự cẩn thận – điều rất quan trọng với sản phẩm cho trẻ nhỏ.
Three things to keep in mind when producing baby formula review videos for brands.
It was impossible to film according to a rigid script. Young children don't act on command. The crew has to let the camera run and capture natural moments, instead of asking the child to repeat the action.
The light should be soft and true to color. Cảnh quay trong không gian sinh hoạt gia đình, nếu đánh đèn quá gắt sẽ mất cảm giác đời thường – thứ làm nên sức thuyết phục của cả video.
Be cautious with your statements. This is a children's nutritional product, and all figures and benefits mentioned in the video must adhere strictly to the manufacturer's published information. The team and brand carefully reviewed the script before filming.
Where is this video used?
Right Media produces this type of content within the group. product video production service and customer testimonial videoContent released on fan pages and sales channels plays a persuasive role for undecided customers. Unlike campaign-based advertising, a video review retains its value over the long term because it answers the question every mother asks before switching formulas for her child.
Behind-the-scenes images of the project.
Bé vui chơi trong video review sữa Nutricare ColosCare 24h Grow Plus
This video reviews baby formula, produced by Right Media for Nutricare, is a product of Right Media.
See more projects Product video Produced by Right Media, or in its entirety project has been implemented.
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