Moc Phat Testimonial
Testimonial Moc Phat x Right Media
Moc Phat is a brand specializing in melamine-coated boards. The company needed a product TV commercial to clearly showcase the grain and color of each board sample. The filming encountered some issues early in the day but still completed on schedule. At the end of the session, Ms. An – representing Moc Phat – sat down to share her feedback with the Right Media team.
Ms. An's impressions after a day of filming.
"Honestly, today was a truly wonderful day, and An feels that her team was very dynamic and professional."
What Moc Phat needs most is guidance.
"It seems like everything was guided by An's team, so they knew how to coordinate most effectively to create a truly amazing product."
The Moc Phat team understands the product down to the wood grain, but filmmaking isn't their forte. They don't have the ready-made answers to what to say in front of the camera or how to display the wood panels.
Therefore, the Right Media team proactively suggested product display strategies, provided guidance on posing and speaking styles. Thanks to this guidance, Moc Phat understood how to coordinate effectively, just as Ms. An noted.
A day of filming didn't go as planned.
"Although there were a few hiccups, like a power outage at the beginning of the day, we still worked together very well. We successfully completed today's filming session."
The product shoot required many lights, so a power outage early in the day was a significant setback. Ms. An simply called it a "minor hiccup" and emphasized that both sides still worked well together. The shoot was completed on schedule that day.
Why is turning melamine-coated boards not simple?
Placed side-by-side in a static frame, the melamine board samples look quite similar. They differ in surface texture and color. For viewers to be able to distinguish them, the wood grain must be clearly visible without the surface coating being glaring. Therefore, the team spent a lot of time setting up the set and choosing camera angles, as shown in the behind-the-scenes photos below.
Behind-the-scenes images of the project.
The Right Media team spoke with Ms. An.
Set up the setup and choose the camera angle for each wood panel.
Right Media's cameras and equipment on set.
The crew prepares the set.
A message from Moc Phat
At the end of the session, Ms. An thanked the Right Media team for their full support in completing the filming. She specifically thanked Mr. Tai and expressed her hope that the two sides would "continue to collaborate for a long time to come."
View project details: TV commercial for EPA-coated plywood products – Moc Phat.
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