Is adapting to AI tools a matter of survival for production houses?

Adapting to AI tools is crucial for production houses in today's technology-driven world, as it can optimize production processes, time, manpower, and costs while still delivering good results. However, AI isn't everything, because producing film, entertainment, or video content still requires emotional elements and spiritual values – things that AI tools haven't yet been able to perfect.

What are the benefits of a production house leveraging AI tools?

Production House These are the workshops/units/companies responsible for producing professional media products, such as entertainment videos, films, music videos, TV commercials, or television programs. corporate films The work of a Production House will include idea generation, filming, editing, and post-production to create the most complete product that meets the client's needs.

In recent years, AI, or artificial intelligence, has become increasingly prevalent in many industries, offering numerous significant benefits. Of course, the media production industry is no exception. For example, AI technologies are used in scriptwriting and video ideation; to assist in video and image editing; and to participate in the promotion of marketing campaigns.

Leveraging AI tools helps Production Houses save on costs, time, and manpower during the work process. 

So, is adapting to AI tools a matter of survival for production houses today? To accurately answer this question, let's assess the benefits that AI brings to production companies:

• Optimizing multiple processesUsing artificial intelligence tools to generate ideas, edit videos, or apply effects can save a significant amount of time in the production process. Some AI tools can automatically recognize and adjust images, colors, and effects without much human intervention, thus optimizing both time and manpower across multiple stages.
• Improve product qualityAI is truly a tool that enhances product quality with features such as sharpening, audio editing, effects, and content that cannot be filmed/shot directly. Viewers still have a realistic experience thanks to AI support, especially with FOOH or DOOH – advertising videos displayed on outdoor LED screens with 3D technology.
• Getting closer to customersProduction houses' adaptation to AI tools will make it easier to connect with clients and stay ahead of the latest trends. For example, many businesses are looking to incorporate technologies like deepfake and 3D images into TV commercials and even films. This keeps viewers engaged, provides a fresh and exciting experience, and makes it easier to connect with customers.
• Cost savingsLeveraging AI tools can lead to cost optimization in many industries, not just for production houses. Reduced costs can include personnel, post-production, live filming and editing, etc., as these are created with a high degree of realism through artificial intelligence.
• Support with marketing issues.AI can be involved in evaluating and researching the psychology of potential customers, predicting trends, and supporting marketing activities to promote media products more effectively.

Production houses' adaptation to AI tools has truly brought many advantages to their work processes. Increased efficiency, reduced costs, improved quality, and better fulfillment of partner demands have led to the full utilization of AI features.

Is adapting to AI tools a matter of survival for production houses?

In today's rapidly developing technological landscape, the application of AI across many industries is highly advisable. However, while adaptation to AI tools is necessary for production houses, it cannot be considered a matter of survival. Humans create AI tools, not AI. In other words, the intelligence and usefulness of AI depend on humans; therefore, AI cannot completely replace the human brain.

Adapting to AI is essential for various Production houses are important, but they're not everything; the human element is still crucial.

Production house fields always demand creativity, originality, and emotional depth. And only humans can do these things best. AI-generated content may be unique and logical, but it lacks emotional connection and fails to touch the hearts of viewers. This means that an advertisement or music video, no matter how interesting, will leave viewers with no lasting emotional impact or thoughts after watching it.

On the other hand, investing in AI tools is often very costly in the initial stages. Of course, adapting to AI tools will bring long-term benefits to production houses, but for young businesses with limited budgets, this cost can be a significant challenge. Not to mention that these technologies are constantly evolving and innovating, meaning production units must keep up with trends, upgrade equipment or systems, leading to ever-increasing investment costs.

Adapting to AI tools is essential for production houses, but it cannot be considered the sole factor determining their survival. On the other hand, over-reliance on these tools can cause media products to lose their emotional impact, becoming dry, lacking depth, and failing to connect with customers.

In general, leveraging AI tools across various industries offers numerous benefits, fostering growth and competition among businesses within the same sector, saving costs, and improving work efficiency while maintaining product quality. Therefore, production houses must quickly adopt these features. However, production houses also need to flexibly combine this with leveraging human resources to achieve the best results.