As Tet (Lunar New Year) approaches, brands are starting to plan their year-end campaigns and prepare for market launches. Tet-themed video marketing and commercials are considered an indispensable part of a brand's marketing strategy. So, when should businesses choose to start producing Tet commercials?
So when is the right time to make a Lunar New Year commercial?
Tet (Lunar New Year) advertising campaigns are usually planned well in advance by businesses and launched as soon as the Tet holiday approaches. These campaigns are the biggest highlight of the year and largely determine the revenue and consumption of goods and services for businesses, as consumer purchasing power is at its peak during this period.
No business wants to miss out on opportunities during the end of the old year and the beginning of the new year, when product consumption increases. 20 – 30% compared to normal days (2024 statistics)This demonstrates that even if a business has limited or no outstanding marketing activities throughout the year, these activities need to be intensified more than ever towards the end of the year.
With increased purchasing power, high demand for shopping, and consistently high consumption of goods, brands need to focus their campaigns on the Lunar New Year period, and do so as early as possible.
Starting in the final months of the year, businesses should focus on planning marketing campaigns and producing promotional materials such as photos, videos, and films for Tet (Lunar New Year) to be ready for release when the Tet market becomes active. Specifically:
- For comprehensive marketing campaigns, businesses should start planning now (3-4 months before Tet) and should define and prepare the target audience so that the communication materials are ready in time before entering the specific implementation phase in the market.
- For publications such as video marketing materials, production viral clip, TV commercial Tet is the end-of-year holiday. Businesses need to have clear production plans, especially when... Video Marketing It is meticulously produced and involves an external production unit such as an agency. Production House.
The production time for a Lunar New Year commercial is typically 20-25 days. However, before that, businesses need to go through steps such as pitching, exchanging ideas, revising the script, etc., with production units, so the actual time depends on the client's wishes and the project's progress.
Therefore, to avoid deadlines, campaign delays, or being overwhelmed by production processes, Right Media advises businesses to produce their Tet (Lunar New Year) advertising films early (about 2-3 months before Tet) to have more time to develop ideas and scripts, as well as to have a more complete implementation and final product completion process.
What are the benefits of producing Tet (Lunar New Year) commercials early?
The benefits of producing Lunar New Year films early for businesses include:
- Increasing awareness and educating customers about products and services helps consumers form a strong impression of the brand before competitors do so.
- Having earlier exposure to mass media accelerates the communication and promotion process, leading to better communication effectiveness.
- Content is conveyed more easily; customers will remember your content and message beforehand without being overwhelmed by information from too many Tet campaigns being launched.
- There are abundant resources and publications available for use, promotion, and display in advertising locations such as: projection screens in shopping malls, television channels, etc.
- Brand colors and content will stand out more and avoid duplication when released later compared to competitors.
- Producing Lunar New Year commercials earlier will help businesses avoid missing deadlines and missed communication deadlines.
Conclude
Producing Lunar New Year commercials for year-end campaigns is no longer unfamiliar in the marketing and communications industry, and for businesses themselves. When businesses plan and direct their Lunar New Year film production early, it helps achieve high effectiveness in communication and marketing during the biggest shopping season of the year.
If you are looking for a reputable media production company to create TV commercials and promotional films for your Tet (Lunar New Year) campaign, contact Right Media today. here.
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