For the pharmaceutical industry, TV commercials are considered one of the most effective forms of marketing, instead of just promoting pharmaceutical products on television. This promotion across digital marketing channels helps your products, services, and brand reach a wider audience, boosting business success.
What is a TV commercial for the pharmaceutical industry?
TVCs – Television Commercials in the pharmaceutical industry – are a form of advertising that uses short, engaging videos to introduce businesses, pharmaceutical manufacturers, and related services.
Before, TV commercial TV commercials are a term used to refer to advertisements broadcast on television. However, in recent years, with the explosion of mass media platforms and digital marketing 4.0, TV commercials are no longer limited to specific broadcast channels.
Nowadays, you can find many TV commercials for pharmaceuticals appearing on news websites, newspapers, online and offline events, Facebook Ads, Google Ads, etc.
Benefits of TV Commercials for Pharmaceuticals
In Vietnam, pharmaceutical TV commercials almost dominate the advertising market. A common characteristic of pharmaceutical TV commercials is their fresh style and engaging content, captivating viewers from the very first seconds.
With this popularity, pharmaceutical TV commercials offer the following benefits:
Provide information
TV commercials (TVCs) are one of the most effective video marketing tools available today. They are highly regarded for their ability to market and promote pharmaceutical products to customers through superior information delivery.
Especially in the pharmaceutical industry, specialized terminology regarding ingredients, uses, technology, treatment methods, etc., is quite complex and highly technical. Pharmaceutical TV commercials combine realistic, sharp footage with lively sound and narration to help customers easily grasp product information, resulting in high marketing effectiveness.
Strong coverage
TV commercials are broadcast across multiple platforms, from television to mass media channels. This helps create widespread and powerful coverage, effectively impacting the target customer group.
Communicate the message clearly.
TV commercials for pharmaceuticals are produced to introduce pharmaceutical products to customers. Most importantly, they have the ability to convey the message clearly, helping viewers quickly grasp the content, meaning, and effectiveness of the product.
Increase credibility and trust from customers.
Compared to products that are not advertised or widely available, products that are marketed and advertised through TV commercials gain customer trust. This increases conversion rates and generates revenue and profit for pharmaceutical companies.
4 Common Types of Pharmaceutical TV Commercials
There are four main types of TV commercials for pharmaceuticals, each used differently but all aiming at a common goal: introducing pharmaceutical products and services to customers.
- TV commercialThis type of TV commercial is very common; you can find them on television, often during prime time, interspersed between programs, movies, and events. The content focuses on introducing the uses, features, and outstanding benefits of the product.
- TV commercial promoting businessesFor pharmaceutical companies, TV commercials that introduce the brand, mission, vision, and core values are essential for shaping the brand in the minds of consumers. This type of TV commercial is not as common as television commercials or social media platforms. It is often used in corporate branding strategies for pharmaceutical companies.
- TVC OnlineSimply put, these are pharmaceutical advertising videos that are widely posted on social media platforms and mass media such as Google, Facebook, YouTube, TikTok, on news websites, online newspapers, and other online platforms.
- 3D TVC3D technology is currently a hot trend in the production of pharmaceutical TV commercials. Appropriate application helps create visually appealing images that leave a lasting impression on viewers about the pharmaceutical products launched by businesses. However, the drawback of this type of TV commercial is its high technical requirements and high cost, which is why few pharmaceutical companies in Vietnam have adopted it.
>> See also: Professional 3D TV commercial production company, offering competitive prices.
TOP 6 Outstanding TV Commercials in the Pharmaceutical Industry
TV commercials in the pharmaceutical industry have been used for a long time in product promotion campaigns for businesses. To date, there have been many prominent and well-known pharmaceutical TV commercials on the market, such as:
Bayer Pharmaceutical TV Commercial
Bayer's TV commercial once took the marketing world by storm by using 3D and AR effects to illustrate the benefits of their pharmaceutical products. With eye-catching special effects and graphics, it helped viewers easily understand the process and effects of the medication.
This is one of the high-quality pharmaceutical TV commercials that demonstrates how the application of 3D can simplify complex topics like the pharmaceutical industry.
Panadol Extra TVC
In a TV commercial aired during Tet (Vietnamese Lunar New Year) to promote Panadol Extra, the marketing team chose touching content that resonated with viewers' emotions. Specifically, the story depicted a mother busily preparing everything for her child's return home. However, the sheer volume of tasks left her exhausted, with headaches and muscle aches, detracting from her enjoyment of the Tet atmosphere.
Panadol's appearance is seamlessly integrated, as a solution to help mothers relieve fatigue and make every moment more meaningful.
TV commercial for An Tam Ngu Ngon pharmaceutical product (PV)
With a familiar motif, it begins by directly addressing the issue of sleep quality and offering the solution: the An Tam Ngu Ngon PV product. Despite this, it's undeniable that this TV commercial is very popular and widely broadcast across platforms thanks to its impressive slogan.
Notably, the song used in the TV commercial was composed by musician Nguyen Hai Phong's team. With catchy and memorable lyrics, it evokes a feeling of comfort and energy.
TVC for Blood Circulation Enhancer TW3
With a simple communication style and the selection of talented actors with natural acting skills, this is a simple yet effective way to connect with viewers. This helps create a close bond between customers and the business, increasing credibility and consumer trust.
TV Commercial for Thai Duong 7 Shampoo
Thai Duong 7 shampoo is a very popular and well-known shampoo product thanks to its TV commercial. With a simple format, it uses users' experiences to affirm the product's quality, arousing viewers' curiosity about the product and encouraging them to try it when needed.
TV commercial for Nam Duoc cough medicine.
This TVD (Television Video) is conducted in a problem-solving format, immediately followed by a solution. It focuses on presenting the health problems and symptoms that the pharmaceutical product can address. This is an optimal approach, being both quick and highly effective, avoiding unnecessary complexity.
5 things to keep in mind when producing TV commercials for the pharmaceutical industry.
To maximize the benefits of a pharmaceutical advertising TVC, the marketing team needs to make the most of the available "materials" and also keep the following points in mind:
- ContentTo attract viewers, pharmaceutical TV commercials need well-crafted, engaging, and captivating content from the very first seconds. Viewers of pharmaceutical TV commercials may be people with health issues or those needing pharmaceuticals to improve their condition. Therefore, the content should focus on emotional appeal, evoking empathy from viewers, making them feel like they see themselves in the footage. From there, the TV commercial will act as a bridge between customers and the business, building trust and making it easier to reach them.
- DurationTV commercials (TVCs) are short video clips, typically lasting only a few tens of seconds, depending on the product type, purpose, message, and context. While TVCs shown on television are usually 15-30 seconds long, those shown at events or posted on websites tend to be longer to provide more information to viewers.
- Timing and context for airing TV commercialsTo increase the persuasiveness of a pharmaceutical product, the timing of its TV commercial should be carefully chosen. For example, a TV commercial for gout medication should appear immediately after a video sharing knowledge about gout. This encourages purchasing behavior once consumers understand the disease.
- Display on multiple platformsTV commercials for pharmaceuticals, with high-quality content, visuals, and appropriate duration, can be broadcast on various platforms such as television, social media (Facebook, YouTube, Instagram, etc.), mainstream online news sites, and related websites.
- Ensure authenticityCreating a TV commercial for pharmaceuticals requires ensuring accurate information. Clearly state the product name, uses, ingredients, whether it's a medicine or a dietary supplement, etc. To increase persuasiveness, the video can include short segments of customers sharing real-life experiences with the product or interviews with doctors or researchers who developed the product.
TV commercials for the pharmaceutical industry are an effective tool in a brand's product marketing strategy, bringing many benefits to the brand and boosting sales. Hopefully, the information provided has given you basic knowledge about pharmaceutical TV commercials, helping you to understand and apply it to your work smoothly.
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