A compilation of impressive and famous Adidas TV commercials.

You'll be amazed by Adidas TV commercials because they are meticulously produced in terms of content and visuals. Each frame they create carries a meaningful message and evokes emotions in viewers. This is what contributes to the success of their advertising campaigns. Join Right Media in exploring some of the most impressive Adidas videos in the article below.

What contributed to the success of the Adidas TV commercial?

To become an icon in the advertising industry, the success of the Adidas TV commercial didn't come from a single factor. It was the perfect combination of many clever strategies, a deep understanding of customer psychology, and an unlimited creative vision. Specifically:

1. The power of the core message: “Impossible is Nothing”

This isn't just a slogan, it's a philosophy. "Impossible is Nothing" is the guiding principle for most Adidas TV commercials. This message directly taps into humanity's deepest desire: the desire to overcome limitations, conquer adversity, and prove oneself.

Instead of focusing solely on product features (e.g., “our shoes are lighter”), Adidas focuses on the emotional impact the product delivers (“with these shoes, you can conquer the impossible”). This creates an incredibly powerful emotional connection. Viewers aren't just buying a product; they're “buying” a ticket to their own dream journey.

2. The Art of Masterful Storytelling

Adidas TV commercials rarely feel like they're "selling" something; they're stories. Adidas tells the stories of unknown boys (like Lionel Messi) who overcame illness to become great. They tell the stories of athletes who faced pressure and turned it into motivation.

By focusing on the journey, the sweat, tears, and effort, rather than just the glory, Adidas has humanized its brand. Viewers see themselves in it. They feel the authenticity, and from that, trust and loyalty are built.

3. A huge and expensive lineup of brand ambassadors.

Adidas boasts a list of ambassadors that any brand would envy. From football legends like David Beckham and Zinedine Zidane to contemporary superstars like Lionel Messi and Paul Pogba, from music icons like Pharrell Williams and Kanye West (formerly) to global K-Pop groups like Blackpink.

But what matters isn't how many stars they have, but how they perform. use Those stars. In the Adidas TV commercial, the KOLs are not simply models wearing the clothes. They are the main characters in the "Impossible is Nothing" stories. They share their real stories, turning the TV commercial into a powerful testimony.

4. Film production quality

Each Adidas TV commercial is meticulously produced, like a blockbuster movie:

• Regarding the images: They employ advanced filming techniques and creative camera angles (often close-ups and high-speed shots) to capture the emotion and drama of the sport. The colors are meticulously adjusted, creating a unique atmosphere—either vibrant and optimistic, or edgy and intense.
• Regarding sound: Music is the soul of Adidas TV commercials; they aren't afraid to use trendy hip-hop tracks, majestic symphonies, or even silence to create impact. Breathing, heartbeats, the sound of shoes on the floor… all are amplified to draw viewers into the world of the advertisement.

5. The ability to grasp and create culture 

They understand that sports, music, fashion, and street art are inseparable streams. The Adidas Originals TV commercials are the clearest proof of this. They celebrate creativity, originality, and the connection between generations. They were the first brand to bring hip-hop into sports advertising, and they continue to do so, keeping the brand cool and relevant to young people.

A compilation of the most impressive and captivating Adidas TV commercials.

Over the decades, countless Adidas TV commercials have been created. Below are seven of the most iconic, influential, and critically acclaimed campaigns:

1. Adidas TVC: “Jose+10” (World Cup 2006)

This is one of the most classic Adidas TV commercials, released before the 2006 World Cup. The story begins with two boys (Jose and his friend) organizing a street football game. When choosing teams, instead of choosing their friends, they start "selecting" the greatest players in the world.

• Image: The TV commercial begins with a dusty, realistic street scene. The magic happens when superstars (Beckham, Zidane, Kaka, Lampard, Ballack…) suddenly appear out of nowhere in their football kits, ready to participate in this amateur match. Smooth visual effects, combining the rawness of the street with the glamour of the stars, create an interesting contrast.
• Sound: Using a vibrant, cheerful Latin tune, the song perfectly conveys the atmosphere of a football festival. The cheers of the children and the shouts of the players' names create a chaotic yet exhilarating atmosphere.
• Message: This is the embodiment of "Impossible is Nothing." In a child's imagination, nothing is impossible, including playing football with their idol. It celebrates football in its most fundamental form: joy, creativity, and community.

2. Adidas Originals TVC: “What is a Superstar?” (2015)

A brilliant campaign to reposition the legendary "Superstar" shoe line:

• Image: The TV commercial uses a predominantly black and white color scheme, creating a classic, artistic, and elegant feel. The ambassadors (Pharrell Williams, David Beckham, Rita Ora, etc.) appear, but are often partially obscured or filmed from behind. They are not showcased as celebrities, but rather as individuals deep in thought.
• Sound: Very minimalist, mostly gentle beats and the voices of stars. They pose rhetorical questions: “What is a superstar? Is it someone with a large following? Is it someone who is highly sought after?”
• Message: This is a spectacular reversal of the message. Adidas uses superstars to say: "Becoming a superstar isn't the goal." They redefine "superstar" not as about fame, but about the courage to be creative, to be yourself, regardless of what others think. A profound TV commercial that challenges the "like" and "follow" culture on social media.

3. Adidas TVC: “Create the Answer” (World Cup 2018)

The 2018 World Cup campaign focused on creativity and a new generation of stars:

• Image: This TV commercial is more like a music video than an advertisement. The setting is "in a cage," where 56 stars from sports (Messi, Pogba, Salah) to music (Pharrell, A$AP Ferg) and art appear together. The visuals are deliberately chaotic, colorful, energetic, and spontaneous. Fast-paced shots constantly panning across the faces showcase a cultural fusion.
• Sound: An incredibly catchy hip-hop track, combined with the music, the cheers of the crowd, the sounds of balloons… all blend together to create a vibrant street festival atmosphere.
• Message: “Creativity is the Answer.” In a world (and a game) full of pressure and scenarios, creativity and spontaneity are the keys to victory. This Adidas TV commercial celebrates “Creators,” not just “Players.”

4. Adidas Originals TVC: “Change is a Team Sport” (2020)

Celebrating the 50th anniversary of the Superstar shoe line, this film is directed by actor/director Jonah Hill.

• Image: Filmed like a short film, with a long, trailing shot, the protagonist walks through a training facility, meeting Adidas icons from various fields and generations (Ninja, Blackpink, Pharrell, members of the skateboarding team, etc.). The visuals have a warm, nostalgic tone, celebrating the brand's heritage.
• Sound: Using Migos's "Avalanche" and Jonah Hill's narration, the sound evokes a sense of journey and continuity.
• Message: “Change is a team sport.” This message is incredibly meaningful. It emphasizes that no one can create positive change in their community and the world alone. It connects the 50-year legacy of the shoes (often worn by sports teams and bands) with the spirit of solidarity among the younger generation.

5. Adidas TVC: “Here to Create” (2017)

A powerful campaign focused on breaking stereotypes and celebrating the creativity of female athletes.

• Image: The TV commercial is fast-paced, using raw, realistic footage instead of polished shots. It shows female athletes (like supermodel Karlie Kloss boxing, dancers, athletes, etc.) not only training according to a set pattern, but also creating their own exercises and styles. The imagery captures the strength, intensity, and joy of sports.
• Sound: A fast-paced, powerful electronic music track performed by a female artist. The narration is delivered by a confident woman.
• Message: This Adidas TV commercial is a powerful feminist statement. It redefines the role of women in sports: they are not just participants, they are shapers, creators of new rules of the game. It encourages women to confidently express their individuality and creativity.

The Adidas TV Commercial They are not just advertisements; they are cultural legacies. Their success lies in the ingenious combination of the inspiring message "Impossible is Nothing," moving storytelling, the clever use of global symbols, and impeccable production quality.

From the street football pitches of “Jose+10” to the creative manifesto of “Create the Answer,” Adidas has proven that they sell more than just shoes and clothes. They sell a dream, a spirit, and a belief that anyone, anywhere, can overcome limitations to become the greatest version of themselves. And that’s why, every time a new Adidas TV commercial is released, the whole world stops to watch.