The OPPO reality show event video project "Everyday Treasures" was launched with the goal of celebrating the beauty of everyday life through authentic moments. Notably, all the footage in the program was filmed using the OPPO Reno10 Series, yet still ensured impressive, sharp, and emotionally rich image quality.
OPPO's "Everyday Treasures" reality show event video project.
Customer requirements
OPPO is one of the prominent technology brands, known for its strengths in modern design and advanced camera technology on smartphones. Beyond focusing on performance, OPPO also prioritizes enhancing the mobile photography experience, helping users easily capture life's moments authentically and emotionally.
The project aims to showcase the camera features of the OPPO Reno10 Series.
The OPPO "Everyday Treasures" reality show event video project is a special project implemented by the brand during the launch of the OPPO Reno10 Series. All moments in the program were filmed using the OPPO Reno10 Series, cleverly demonstrating the product's impressive photography capabilities in various real-world conditions.
Through this project, OPPO not only introduced a new line of phones but also conveyed the message "joy in familiar things." This highlighted how technology can become a tool for preserving the emotions and beauty of everyday life in a natural, intimate, and accessible way for users.
Right Media's solution
In this project, Right Media acted as a visual "storyteller," focusing on capturing the authentic moments and special emotions of the characters as they participated in the reality show. Instead of elaborate staging, the team chose a natural approach, closely following the actual events to preserve the emotions.
Right Team proposes solutions based on the client's ideas, requirements, and communication goals.
After receiving the client's request, Right Media thoroughly researched the context, product features, and OPPO's messaging to develop a suitable implementation plan. Specifically:
- Presented in a documentary style, capturing the entire process from preparation to the emotional development of the characters, it provides viewers with an authentic and immersive experience.
- By combining interviews with participants, exploring their feelings and real-life experiences with OPPO phones, we naturally highlight the product's value.
- The color grading is natural and gentle, preserving the authenticity and emotion of each moment in the program.
- The sound design is minimalist, prioritizing on-location sounds and direct sharing from the subjects, combined with gentle background music to preserve natural emotions and enhance the authenticity of the program.
- Enhanced close-up shots and fluid movements around the OPPO Reno10 Series highlight the design lines, colors, and shooting capabilities, thereby visually and impressively showcasing the product.
Right Media's proposed plan received unanimous agreement from the client's team. Both sides agreed on the script, timeline, and implementation methods, ensuring the production process was smooth, efficient, and aligned with the initial vision.
Right Media's workflow
Right Media has been fortunate to work with numerous clients across diverse sectors, from manufacturing and construction to technology and retail. Through each project, our team continuously refines our workflows to be more professional, flexible, and efficient, ensuring that every final product meets the communication goals and expectations of our clients.
The actual workflow for the OPPO reality show event video project "Everyday Treasures" was implemented as follows:
- Step 1 - Receiving the brief: Right Media meets with and receives requests from clients, identifying communication goals and target audiences.
- Step 2 – Proposing ideas & scripts: Right Team directly develops the concept, message, and implementation content.
- Step 3: Pre-production: Production planning, storyboarding, filming schedules, and set preparation. For this project, filmed at Tinh Khoi Studio in District 7, the Right team proactively surveyed and researched the characteristics of the location to prepare props and set up necessary camera angles.
- Step 4 – Production: Filming was conducted according to the script, ensuring high-quality images. The OPPO reality show event video project "Everyday Treasures" was completed within a single day, exactly as scheduled.
- Step 5 – Post-production: The Right team proceeded with editing, color grading, sound editing, and merging footage to complete the content.
- Step 5 – Edit & Finalize: Send the demo file for customer feedback and make adjustments according to their requirements.
- Step 6 – Handover & Release: File export, product delivery, and media implementation support.
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