Behind the scenes of the Lunar New Year short video series for SONY Vietnam.
Right Media collaborated with SONY Vietnam on the Tet Series, a collection of short videos telling stories about Tet (Vietnamese Lunar New Year) across various product categories: TVs, soundbars, headphones, phones, and cameras. Behind-the-scenes footage of this short video series captures the atmosphere on set with the actors and crew.
Watch the video here: Behind the scenes Tet series | SONY Vietnam x Right Media
Project information
| Client | SONY Vietnam |
|---|---|
| Main project | Tet Series – viral clip and series “So-NY Family Stories” |
| Video content | Behind the scenes of filming short videos for Tet (Vietnamese Lunar New Year). |
| Duration | 5 minutes 13 seconds |
What kinds of scenes are used behind the scenes of the short video series?
Behind-the-scenes footage of the short video series reveals the unique settings of each Tet (Lunar New Year) story:
- Apartment during Tet (Lunar New Year) – The living room has a TV, soundbar, yellow apricot blossoms, and is where the episodes featuring Mother Ny and Baby Cam were filmed.
- Family dining table – reunion scenes with many actors at the same time.
- On the bus going home – the setting for the story of noise-canceling headphones.
The crew in a living room setting during Tet (Vietnamese New Year).
The atmosphere on the set
The video captures the director instructing the actors on each movement, the retakes until the desired effect is achieved, and the crew's breaks between scenes. The child actor is also guided step-by-step before each shot. Through the on-set audio, viewers can hear the crew counting "3, 2, 1" before each take, urging the actors to change clothes for the next scene, and discussing the scene where Baby Cam is taken to her grandparents' house.
The setting of a bus returning home for the story of the headphones.
Result
The short videos in the Tet Series were posted on SONY Vietnam's social media channels and achieved good results. Watch the finished videos in this article. series of viral clips: The Story of the SO-NY Family and the article Viral Tet clip for Sony VietnamSee more behind-the-scenes videos by Right Media.
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