In the industrial construction and logistics real estate sectors, owning a project profile video is a prerequisite for demonstrating a contractor's capabilities and attracting investors. Right Media impressively recreated the Core5 Hung Yen project – a modern prefabricated factory complex – helping its partner GLC fully convey the scale and quality of the project.
This project video was produced by Right Media.
Customer requirements
The Core5 Hung Yen project is a state-of-the-art "Factory Village" in the northern region. Therefore, the client GLC's requirements for Right Media were extremely stringent, focusing on showcasing the project's international standards:
- A display on a massive scale: The video should highlight the sheer scale of the project, with its interconnected factory system, clearly numbered from factory number 2 to factory number 23. Viewers need to feel the vastness of the site through panoramic views.
- Clarifying construction quality standards: As the main contractor, GLC wanted the video to highlight every technical detail: from the flatness of the factory floor and the sturdiness of the steel frame system to the internal transportation infrastructure and green landscaping.
- Professionalism and modernity: The project targets foreign investors, so the cinematic language in the video must be modern, fast-paced, decisive, and reflect the spirit of the 4.0 technology era.
- Dual brand identity: The challenge was to harmoniously integrate both the Core5 brand (developer) and GLC (construction contractor) in a subtle yet distinctive way.
Right Media and brand representatives behind the scenes of the project.
Right Media's solution
To solve the challenging problems posed by GLC, Right Media mobilized the most advanced video production technologies and expertise:
1. Advanced Flycam Filming Techniques
For a project with a large land area like Core5 Hung Yen, drones are the most important "weapon." Right Media uses new generation 4K drones, capturing bird's-eye views to encompass the entire industrial park. We not only fly high but also perform low-altitude shots, weaving through the factory buildings to create a realistic sense of the transportation infrastructure and internal planning.
2. The language of storytelling through images
Instead of using traditional commentary that could be distracting or create language barriers, Right Media chose to let the images and music tell their own story. The combination of slow, pan shots to observe detail and fast, push-in shots to create breakthroughs gives the video a captivating rhythm from start to finish.
3. Exquisite motion graphics
To help viewers understand the scale of the project, we cleverly incorporated factory numbers and brand logos using a tracking style (text that moves with the camera). This ensures the video is both informative and aesthetically pleasing.
The project focuses on visuals and music.
Project implementation process
A large project requires a flawless operational process. Right Media implemented it following professional steps:
- Preliminary and survey: The production team conducted field surveys in Hung Yen to calculate the best sunlight and wind directions and camera angles. We developed a detailed script based on the actual progress of the project to ensure the most stunning visuals.
- On-site production: The film crew focused on maximizing the use of the setting during prime time, so that the corrugated iron roofs and factory walls appeared in vibrant, modern colors. Every camera angle was carefully calculated to avoid unfinished areas and focus on the "highlights" of Factory Village.
- Post-production and color grading: In the editing room, the editors work on color grading to achieve a neutral, modern, industry-appropriate tone. The music is carefully selected for its powerful rhythm, conveying a sense of reliability and sustainable growth.
- Acceptance and handover: The product was sent to GLC and Core5 for review of its technical aspects before its official release on digital platforms.
Right Media is equipped with modern filming equipment.
Results achieved
The Core5 Hung Yen video profile has made a big impact in the industrial real estate sector since its launch:
- Elevating GLC's position as a contractor: The video showcases GLC's rapid construction capabilities and international-standard quality, making it easier for businesses to bid on future projects.
- Effective tools for attracting investment: Core5, the developer, used this video as a key sales tool, allowing foreign investors to remotely tour the project in its entirety.
- Top-notch image quality: With its 4K resolution and creative camera angles, the video has received high artistic praise from media professionals.
- The ripple effect: The video garnered high engagement on social media platforms, helping the Core5 and GLC brands reach a wide range of potential customers.
Right Media – We don't just film; we elevate the value of your project. If you're looking for a professional video profile production company for your construction project, contact us today!
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