Right Media is proud to have undertaken the corporate video project for Golden Lotus – one of Vietnam's leading and most reputable industrial construction general contractors. Through modern visual language and concise storytelling, the video clearly portrays the professionalism, systematic construction process, and commitment to quality that GLC pursues in every project. For Golden Lotus Construction (GLC), reputation is built on the construction site, not on words.
Golden Lotus, a corporate film project for the industrial construction general contractor sector.
Golden Lotus, a corporate film project for the industrial construction general contractor sector.
Customer requirements
In recent years, the construction industry, especially the industrial construction sector, has become increasingly competitive, requiring businesses to focus more on clearly showcasing their capabilities to better connect with customers. Therefore, investing in visual communication content such as corporate videos is becoming an essential need for many businesses in the industry.
The requirements for Golden Lotus's corporate film project demand the highest level of meticulousness and professionalism.
As a company with high work standards in the industrial construction industry, Golden Lotus (GLC) set many detailed and stringent requirements for this brand film project, from content and imagery to the message conveyed, to ensure that the final product accurately reflects the stature and reputation of the company.
- Clarify the company's core competencies through three criteria: Best price – Fastest delivery time – Best quality.
- Conveying a spirit of professionalism, credibility, and discipline in construction through the image of the engineering team, workers, and project management at the construction site.
- Golden Lotus demonstrates its stature and position as a general contractor for industrial construction in Vietnam through its completed projects and exemplary client base.
- Demonstrate corporate social responsibility through charitable activities and contributions to the community.
In addition, Golden Lotus Construction (GLC) also provided detailed requirements regarding content, sound, and color throughout the corporate video, ensuring consistency with the brand image and message the business wanted to convey. As a result, Right Media's process of idea development, filming, and collaboration had a clear direction, achieving agreement with GLC from the very beginning.
Right Media's solution
Immediately after receiving brief Based on the client's request, Right Media quickly deployed personnel, developed ideas, and created a detailed implementation plan to ensure all project requirements were met. With a corporate video length of approximately 5 minutes, the Golden Lotus Construction project presented the challenge of conveying all important content while maintaining a concise and engaging pace, avoiding a lengthy feel, and highlighting the company's professional image.
The Right Media team conducted on-site surveys at Golden Lotus's projects.
Right Media's implementation solution is developed in the following direction:
- Develop a scenario that closely aligns with GLC's requirements, focusing on clarifying the company's capabilities as an industrial construction general contractor and its core values.
- Priority is given to filming on-site at the construction site and headquarters to capture images of the project, the engineering team, and the workers, thereby highlighting authenticity and persuasiveness.
- The visual layout, colors, and sound design are synchronized and consistent with Golden Lotus Construction's brand identity.
- Using a deep, warm male voice with clear pauses and rhythm, and accurate pronunciation, creates a professional, confident, and trustworthy impression.
- Utilizing state-of-the-art equipment, including drones and boom lifts, we proactively capture diverse aerial camera angles, helping to accurately, professionally, and safely recreate the entire construction site, project scale, and construction details.
Right Media's workflow
For this Golden Lotus industrial construction general contractor corporate film project, Right Media dedicated time to on-site surveys of the filming locations to develop a suitable plan for the official filming day. In addition, the Right team thoroughly researched and utilized various angles within the headquarters and meeting rooms to accurately portray the scale of Golden Lotus on screen.
Right Media's team prepares all the necessary equipment for the setting to ensure the best and highest quality footage.
Following the survey and detailed planning phase, Right Media proceeded with filming according to the agreed-upon schedule. The team collaborated closely with Golden Lotus representatives throughout the filming process to ensure that construction, management, and operation activities were fully and accurately documented. Throughout the filming period, Right Media consistently adhered to safety regulations, dress code, and permitted equipment.
The final product delivery time will be guaranteed to be on schedule as initially committed. Drafts are discussed and refined based on client feedback before finalization, ensuring the final product fully meets all the requirements regarding content, visuals, and messaging.
Achievements
The Golden Lotus corporate film project, a general contractor in the industrial construction sector, has contributed to vividly portraying the company's capabilities, scale, and professional work style through images of actual construction sites, personnel, and project management systems. The completed product fully meets the stringent requirements regarding content, visuals, and messaging, and has become an important communication tool, supporting Golden Lotus in enhancing its brand image and position in the industrial construction industry.
Right Media has been fortunate to earn the trust of Golden Lotus and has collaborated on numerous projects, including the Core5 Quang Ninh project profile video and the Core5 Hung Yen project profile video. The continued trust and selection by Golden Lotus for multiple projects not only demonstrates the effectiveness of corporate videos in communication but also affirms the sustainable and long-term partnership between the two parties, working together towards the goal of building a reputable and consistent brand image in the industrial construction sector.
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