TH True Milk's TV commercials are popular and appealing to viewers.

You'll be captivated by TH True Milk's TV commercials, featuring lush green meadows, stunning graphics, and a distinctive voiceover. These elements blend together to create lasting brand impressions in the minds of customers. Join Right Media in exploring these outstanding advertising videos from TH in the article below.

Compilation of popular TH True Milk TV commercials

TH True Milk has expanded its product portfolio beyond traditional fresh milk, and its advertising strategy reflects this diversification. Each product line, from plant-based milk and oat milk to natural tea, is adorned with advertising that embodies TH's "Authentic" spirit. Below is a detailed analysis of 5 typical TV commercials illustrating this diverse yet consistent strategy:

1. TH true OAT Oat Milk TVC – “Healthy Nutrition from Nature”

This TV commercial introduces a line of oat milk products, a healthy nutritional option that is becoming a trend.

• Image: The TV commercial opens with close-up shots of the product: a smooth, golden oat milk blended with dates. The scene transitions smoothly to images of oat fields under the sun, symbolizing its natural and pure origin. Close-up shots of the milk bottle with its modern packaging focus on key information such as "No added sugar," and "naturally from oats and dates." The dominant color scheme of the TV commercial is warm tones (yellow from oats, brown from dates, white from milk), creating a cozy, trustworthy, and very "healthy" feel.
• Sound: The music in the TV commercial has a gentle, relaxing rhythm, suitable for a "healthy living" product. The female narrator's voice is clear, expressive, and emphasizes the product's direct benefits: "inulin fiber is good for digestion," "calcium helps strengthen bones," and "omega 6 is good for the heart." The sound of pouring the milk into a glass is also subtly processed, creating a sense of smoothness and deliciousness.
• Message: The main message is clearly conveyed: “TH true OAT oat milk – Healthy nutrition from nature.” This TV commercial directly targets the needs of modern, health-conscious customers seeking plant-based, sugar-free, and nutritious products. By combining imagery of nature with specific health benefits, this TH True Milk TV commercial successfully positions TH true OAT as an optimal choice for a healthy lifestyle.

2. TH True Milk TVC – “TH true YOGURT PROBIOTICS Low Sugar Fermented Milk Drink”

This advertisement focuses on a line of fermented yogurt drinks, emphasizing their digestive and immune-boosting benefits.

• Image: The TV commercial uses scientifically and technologically-based imagery to enhance credibility. The image of "18 billion beneficial bacteria" is vividly depicted moving within the gut environment, showcasing their positive effects. Interspersed are images of a family (parents and children) using the product together, symbolizing joy and good health. The dominant colors are white and blue, creating a sense of cleanliness, healthiness, and trustworthiness. The TV commercial also emphasizes the product's origin: "from fresh, clean milk" from the TH farm.
• Sound: The background music is fast-paced, cheerful, and energetic, fitting the message of "boosting immunity." The strong, decisive male voiceover is informative and assertive: "naturally fermented," "reduced 29% sugar," "supports immunity and gut health for the whole family." The "click" sound when the milk bottle is opened creates a refreshing feeling.
• Message: The core message is "Boost immunity, stay naturally healthy." This advertising video isn't just selling a bottle of yogurt drink, but a health "solution" for the whole family. The emphasis on "18 billion probiotics" and "72 billion probiotics per pack" is a clever tactic, using "numbers that speak for themselves" to quantify the benefits and create a sense of superiority over competitors.

3. TH True Milk TVC – “TH true TEA Natural Fruit Tea”

With this TV commercial, TH True Milk demonstrates its foray into the bottled tea market, a vibrant F&B market.

• Image: The TV commercial is filled with refreshing, cool imagery. Lush green tea leaves and juicy slices of fruit (lemon, peach) are shown in close-up, combined with slow-motion effects as the tea is poured into a glass of ice. The scene of people enjoying tea in the hot summer evokes empathy and immediately stimulates the desire for refreshment. The visuals of the TV commercial are very trendy, youthful, dynamic, and different from traditional milk commercials.
• Sound: The music is lively and catchy, creating a sense of excitement. The sound of ice clinking in the glass and the pouring of tea are highlighted, emphasizing the refreshing atmosphere. The narrator's voice is youthful and energetic, introducing the product as a "great combination."
• Message: “Refreshing tea flavor, premium fruit – Completely natural.” This is a typical TH True Milk TV commercial showcasing their brand expansion strategy. They bring the core values of “completely natural” and “premium ingredients” (such as real fruit juice, green tea, and black tea) into a new product category. This message positions TH true TEA as a healthy, premium, and natural beverage choice, in contrast to industrial soft drinks.

4. TVC Discover TH Farm – Truly Natural

Despite being only 21 seconds long, this is one of the most iconic TV commercials, encapsulating the spirit of the TH True Milk brand.

• Image: The TV commercial opens with a majestic, lush green natural landscape. The image of "vibrant green pastures" and "happy dairy cows grazing" is TH's signature image. Wide-angle shots showcase the scale and modernity of the farm, while close-ups focus on the pure, fresh milk. The brilliant sunlight, the green of the vegetation, and the white of the milk create a perfect picture of purity.
• Sound: The instrumental music is melodious and majestic, evoking feelings of pride and confidence. Without narration, the TV commercial lets the images and music tell the story themselves. The word "Happy" at the end serves as an affirmation of true happiness derived from nature.
• Message: The message is concisely conveyed in three words: "Truly natural." This isn't a TV commercial selling a specific product, but rather an advertisement selling "trust." It reinforces TH's image as a transparent brand with a closed-loop process from pasture to glass of milk. This is the foundation that helps all other TH True Milk TV commercials, whether for tea, nut milk, or yogurt, gain initial trust from customers.

5. TVC “TH true JUICE milk fruit juice drink”

This TV commercial targets a young, dynamic consumer segment who need a convenient energy source.

• Image: The TV commercial has a fast-paced, energetic rhythm. Images of young people "giving their all in every activity" (playing sports, dancing) are vividly portrayed. The highlight is the stunning 3D graphics where "fresh milk from TH farms" and "natural fruits" blend together to create the TH true JUICE milk product. The vibrant colors (orange, red, yellow) of the fruit dominate, creating a feeling of freshness and energy.
• Sound: The background music is electronic dance music (EDM) or modern pop, with a strong, energetic rhythm that encourages movement. The narrator's voice is also fast, decisive, and encouraging.
• Message: "Energy sourced entirely from nature." This TV commercial positions the product as a "2-in-1" drink, providing both the nutritional benefits of pure milk and the refreshing, vitamin-rich taste of natural fruits. It's the perfect solution for a healthy energy boost, replacing industrial energy drinks.

What makes the TH True Milk TV commercial so appealing?

Analyzing the five TV commercials above, it's clear that regardless of the product, TH True Milk's TV commercials consistently adhere to a "golden formula" that has contributed to the brand's success. This consistency is what creates its undeniable appeal and unmistakable brand recognition. Below are the factors that contribute to this success:

1. The image of "Truly Natural" – A core value that remains unchanged.

The first and most important appealing element is the visuals. TH True Milk has left a strong impression on viewers with images of vast green pastures, happy cows, and a high-tech production process.

• Authenticity: Even in advertisements for tea (TH true TEA) or oat milk (TH true OAT), the image of "nature" is always dominant. These include fresh tea leaves, golden oats, and juicy fruits. Viewers believe that the product they are about to drink has a pure origin.
• Cinematic quality: The TV commercials are meticulously crafted visually. Slow-motion shots highlighting the product (the milk, the tea), combined with bright lighting (often natural sunlight), create a fresh, appetizing, and highly premium feel.
• Color: The color palette of the TH True Milk TV commercial is always bright and clear. The green of nature, the white of milk, and the natural colors of the ingredients (yellow of oats, orange of fruit) are harmoniously combined, creating a pleasant and trustworthy feeling.

2. Consistent sound: Reliable, cheerful, and expressive.

Sound is a key element in evoking emotions, and TH True Milk understands this.

• Music: The music in TV commercials often features melodious, majestic tunes (like those about farms) or cheerful, innocent tunes (like those about yogurt or juice). They consistently evoke positive emotions, a feeling of "true happiness."
• Voiceover: This is a powerful "weapon." The voiceovers in TH True Milk TV commercials always share a common characteristic: clear, warm, expressive, and decisive. The voiceover not only "sells" but also "educates" customers (for example: "18 billion probiotics," "good for digestion"). This creates a professional and trustworthy brand image.
• Sound effects: The sounds of flowing water, birdsong, pouring milk, and ice clinking against a glass are all meticulously crafted, enhancing realism and stimulating the viewer's multiple senses.

3. The message "For public health" – More than just a product.

TH's TV commercials never stop at simply describing how "delicious" a product is. They always link the product to a specific health benefit, a higher and more beautiful life value.

• Keywords: “Clean” and “Authentic”: These two keywords appear consistently, from "fresh, clean milk" to "healthy nutrition" and "completely natural." TH has successfully "owned" these keywords in the minds of its customers.
• Focus on the benefits: Each TV commercial answers the question, "Why do I drink this?" The answer is always clear: "good for digestion," "boosts immunity," "strong bones," "good for the heart," "source of energy," etc.
• Positioning as "Health Solutions": TH True Milk doesn't just sell drinks; they sell "health solutions." Yogurt boosts immunity, plant-based milk provides premium nutrition, and natural tea is a healthy refreshment. This strategy has elevated the brand from a food and beverage producer to a nutrition expert.

4. Diversify but do not dilute core values.

The final appealing aspect is how TH True Milk applies the "natural - clean - healthy" formula to all the products they launch. Watching the six TV commercials, even though they feature six completely different products (nut milk, oat milk, tea, yogurt), viewers immediately recognize the distinctive TH brand.

They don't try to chase trends; instead, they "pull" trends back to their core values. For example, with the bottled tea trend, they created TH true TEA with a commitment to "real fruit" and "premium ingredients." With the nut milk trend, they created TH true NUT with "selected nuts." This consistency creates a "TH ecosystem," where customers can blindly trust any product bearing the TH logo, knowing it adheres to the philosophy of "Truly Natural."

TH True Milk's TV commercials are not just simple advertisements; they are consistent statements about a business philosophy that prioritizes health and transparency. By perfectly combining pristine natural imagery, evocative sound, and the humane message "For the health of the community," TH True Milk has built a solid "empire" in the hearts of Vietnamese consumers.