A compilation of Lazada TV commercials that made a strong impression.

Lazada, one of the pioneering giants in the industry, has proven itself a master at using advertising to stir up the market. During each major sale season, people eagerly anticipate what surprises Lazada's TV commercials will bring, which melody will become a "hot trend," which dance will go viral, and which brand ambassador will create a sensation. This article will take you through 5 of the most impressive Lazada TV commercials and decipher the formula behind their success.

The golden formula behind the appeal of a Lazada TV commercial.

Before diving into specific examples, let's identify the core elements, the distinctive "ingredients" that have made Lazada's TV commercials so iconic:

• Catchy Music: Lazada consistently invests in creating or remaking songs with extremely cheerful, catchy, and memorable melodies. These melodies are often repeated throughout the campaign, becoming the "anthem" of the sale season.
• Viral dance choreography: Each major TV commercial comes with a simple, fun dance routine that's easy for users, especially TikTokers, to cover and create trends.
• An impressive lineup of brand ambassadors: Lazada brings together a lineup of top KOLs and brand ambassadors from the Vietnamese showbiz industry, individuals who have a strong influence on diverse audiences.
• Vibrant colors, positive energy: The images in the TV commercial are always full of color (especially the blue and pinkish-purple colors characteristic of Lazada), creating a festive, joyful feeling and encouraging shopping.
• The message is clear, calling for strong action: Every creative element serves one ultimate purpose: to announce the sale and encourage people to "Grab the sale now!", "Visit Lazada now!".

Compilation of 7 of the most impressive Lazada TV commercials.

Below are 7 prime examples that clearly demonstrate Lazada's formula for success and its evolution through major campaigns:

1. TV commercial "Cosmetics are always cheaper with Lazada"

The TV commercial "Cosmetics are always cheaper with Lazada" combines humor to highlight the price and quality benefits of sunscreen products, especially sunscreen sprays.

The TV commercial opens with a girl confidently spraying sunscreen at the pool, showcasing her radiant beauty. However, her two friends beside her, with worried expressions, constantly check their phones to compare prices. The humor lies in their surprise at finding the same Anessa sunscreen spray at a cheaper price on Lazada (from 355,000 VND down to 314,000 VND), creating an expressive "shock" reaction.

The advertisement cleverly integrates the message about product quality (the famous Anessa sunscreen spray) with the benefit of price ("Lazada is always cheaper"). Fast-paced shots, upbeat music, and exaggerated character expressions create a fun, memorable TV commercial that directly encourages the purchase of cosmetics on Lazada, especially during the summer or beach trips.

2. TV commercial "Lazada 11.11 Super Cheap Electronics Sale"

3. TV commercial: "Motorcycle accessories are always cheaper with Lazada"

This TV commercial uses a humorous and direct approach to highlight the price advantages of buying motorcycle accessories on Lazada, especially when compared to traditional purchasing prices.

The TV commercial opens with two young men sitting on a motorbike at an intersection, both looking stylish and individualistic. The screen splits in two, one side showing the prices of accessories (helmets at 360,000 VND, engine oil, gloves) that they are thinking of buying separately. The humor arises when they are surprised to see a group of people dressed in pink – Lazada's signature color – appear, carrying signs and shouting "Awesome!" to attract attention.

The main message was clearly conveyed through the price comparison display. The helmet on the left was still priced at 360,000 VND, but on the right, Lazada displayed the same product for only 330,000 VND, accompanied by the words "BEST PRICE GUARANTEED!". The surprised, then delighted expressions of the two boys upon realizing Lazada was cheaper created a positive effect.

The TV commercial concludes with the assertion "ALWAYS CHEAPER" when buying motorcycle accessories on Lazada, with clear images of products such as helmets, engine oil, and gloves displayed. This advertisement is successful because of its uniqueness, humor, and direct response to consumers' concerns about price when buying motorcycle accessories.

4. The advertising video "Lazada goes on an exploration of the planet and the outcome"

This TV commercial is a unique 3D animated film that takes Lazada's mascot, Lazzieton, on a space adventure to promote a major promotion (possibly the 5.5 Sale).

The TV commercial opens with Lazzieton and the other astronauts exploring a strange planet, creating a strong science fiction atmosphere. The drama intensifies when a giant, green monster suddenly appears and attacks. The astronauts flee, but Lazzieton cleverly employs an unexpected strategy.

Instead of fighting, Lazzieton gave the monster a phone displaying an offer from Lazada. The screen clearly showed “Lazada 5.5 SALE 50%”, along with information “May 5-7”, “400K VOUCHER”, and “FREE SHIPPING 100%”. The monster was immediately attracted by the offers, became docile, and sat down to look at the phone with Lazzieton.

This TV commercial was successful because of its creative storytelling (a space adventure), its humorous elements (the monster being "tamed" by a good deal), and its direct emphasis on Lazada's core benefits: huge sales, vouchers, and free shipping. The visually stunning, fun 3D imagery and clear message made a strong impression on viewers, especially those who appreciate originality.

5. Advertisement: “Household goods are always cheaper with Lazada”

This TV commercial uses humor and exaggeration to highlight the price advantages and convenience of shopping for household goods on Lazada.

The TV commercial opens with a scene of two men struggling to carry large-screen TVs and bulky boxes of household goods up the stairs of an apartment building. Their tired and labored expressions create a humorous situation and evoke empathy for the difficulties of shopping for large items offline.

The appearance of Lazada's "pink army" was a surprising highlight. They appeared swiftly, shouting "Awesome!" along with modern household products such as TVs, vacuum cleaners, and standing fans. The main message was clear: bulky, difficult-to-transport items can be easily and affordably purchased on Lazada.

The price comparison display shows a 50-inch TCL TV, originally priced at 11,990,000 VND elsewhere, but available on Lazada for only 7,292,000 VND, accompanied by the promise of "BEST PRICE GUARANTEE!". This directly addresses consumer concerns about price and shipping. The TV commercial concludes with the assertion "ALWAYS CHEAPER" when buying home appliances on Lazada, featuring a variety of attractive electronic and household products. The advertisement is successful due to its charming humor and its ability to directly address the real needs of consumers.

The marketing lessons behind the success of the Lazada TV commercial.

The success of Lazada's advertising campaigns is not accidental; it stems from a carefully calculated and consistent strategy:

• The ultimate "Music Marketing" strategy: Lazada has turned its promotional songs into real hits. They invest in producing high-quality music, collaborating with renowned musicians and singers. Music is the most effective "catalyst" for sales messages to penetrate the subconscious of consumers.
• The power of the “ambassador universe”: Lazada doesn't choose just one, but many brand ambassadors. Each has their own strengths and fan base (Tran Thanh for the general public, Vu Cat Tuong for trendy young people, Thuy Tien for beauty...). This helps them maximize their reach across all customer segments.
• Turn the sales season into a festival: Lazada's TV commercials don't feel rushed. They create a festive atmosphere, an event worth anticipating. They sell the joy of shopping, not just discounted goods.
• Repetition creates memorization: The formula of "catchy music + viral choreography + star-studded lineup + vibrant colors + sales message" has been repeated across major campaigns. This consistency has helped define Lazada's distinctive advertising style; just hearing the melody immediately tells you that a big sale is coming.

Through these 7 exemplary Lazada TV commercials, it's clear that the brand has been incredibly successful in creating its own advertising formula – one that is explosive, playful, and full of energy. They don't just announce promotions; they create entertaining content that captures the audience's attention, makes them remember it, and prompts action.