Reliable and professional game TVC production services.

A successful game commercial is not just an introductory video, but also the first gateway leading players into your world, a promise of adventures, battles, and unforgettable emotions. This article will be a comprehensive guide, helping you understand the art of creating a top-notch game commercial and find a worthy production partner.

Game TVC – The "Gateway" to the Virtual World

Unlike TV commercials for consumer products, game TV commercials don't sell a tangible object; they sell an experience, a role, an imaginary world. Therefore, their role is also extremely special:

• Setting the “tone & mood” (color scheme and atmosphere): From the very first seconds, the TV commercial must let viewers know what kind of world they are about to enter. Is it a terrifying horror game, an epic martial arts game, a brain-challenging strategy game, or a fun casual game?
• Introducing the "Lore" and characters: The TV commercial is an opportunity to reveal the story's setting, the origins of the war, and introduce the main characters that players will embody or interact with.
• Gameplay Showcase: Most importantly, the TV commercial should showcase the best aspects of your gameplay to gamers: the combat system, character skills, unique game modes, etc.
• Create "Hype" (Excitement): The ultimate goal of a game TV commercial before its release is to build anticipation, generate discussion within the community, and drive pre-orders/pre-registers.

Classification of the most popular types of game advertising TVCs.

Depending on the goals and stage of the marketing campaign, there are many different types of game clip production, each with its own strengths. Specifically:

1. Cinematic Trailer

This is the highest-end type of TV commercial, usually involving a large budget.

• Characteristic: 100% focuses on storytelling through CGI or live-action graphics, completely lacking a game interface (UI). The image quality and special effects are on par with Hollywood films.
• Target: Building brand awareness and hype for blockbuster (AAA) games creates an overwhelming impression of the game's world and storyline.

2. Gameplay Trailer

This is the most honest TV commercial for gamers.

• Characteristic: Use in-game footage to showcase gameplay mechanics, graphics, and unique features.
• Target: Show the players exactly what they will get. What and What kind of experience When playing games, this is a factor that directly determines whether or not a game is downloaded.

3. Live-Action TVC (TVC starring real actors)

This type of TV commercial brings the world of gaming into real life or tells a story from the gamer's own perspective.

• Characteristic: Use real actors and settings. There are two main approaches: (1) Recreate the game world with real people. (2) Tell a funny or touching story about someone's gaming experience.
• Target: It creates a sense of closeness, empathy, and emotional connection with the viewer.

4. Hybrid TV Commercial

This is the most popular and balanced format in the Vietnamese market.

• Characteristic: The game seamlessly combines spectacular CGI cinematic sequences, engaging gameplay footage, and occasionally features appearances by famous KOLs/actors.
• Target: It successfully builds a high-class image while showcasing realistic gameplay, maximizing its persuasive power.

Right Media: Professional Game TVC Production Services 

Producing a complex game commercial requires a combination of cinematic artistry, top-notch special effects skills, and a deep understanding of gaming culture. Choosing a production partner who only knows how to make films isn't enough; you need a company that "speaks the same language" as both you and the gaming community.

Right Media proudly stands as a professional media production company, where cinematic techniques meet a passion for gaming, ready to partner with publishers to create blockbuster TV commercials. Here are the reasons to choose us:

We "speak" the language of gamers.

The Right Media team isn't just filmmakers; we're also passionate gamers. We understand what a visually stunning combat sequence and a devastating combo feel like. We know what gamers want to see, hear, and what will make them exclaim "wow." This understanding is the foundation for creating game commercials that resonate deeply with the gaming community.

Comprehensive production capacity 

Right Media has the full capability to execute all your ideas:

• Cinematic & Visual Effects (VFX): The strong post-production team is capable of creating 3D footage and spectacular special effects to depict the world and character abilities.
• Live-Action: The directing team and DOP are professional and experienced in directing acting and staging complex action scenes.
• Hybrid: We are experts in seamlessly integrating live-action footage, CGI, and gameplay, creating a cohesive and engaging final product.

Transform "raw" gameplay into dramatic scenes.

Creating a gameplay clip isn't just about cutting and pasting; it's an art form. We know how to select the "golden" moments, using editing techniques (speed ramp, jump cut), sound effects, and music to transform an ordinary gameplay segment into a dramatic battle that keeps viewers glued to the screen.

A reliable companion

We are not just an execution unit; Right Media operates as a strategic partner. We will work with you to analyze the game, identify its most appealing aspects, advise on creative concepts, and build a game TVC script with strong viral potential. Our philosophy is based on the "4 Right Principles".Right message, right standards, right schedule, right visual approach.) has always been the guiding principle for every project, ensuring that the final product is not only great but also effective.

The process of producing high-quality game TV commercials.

A high-quality game TV commercial is created through a professional and rigorous process. Below is the basic process for creating an effective advertisement:

Step 1: The "World Building" phase (idea and script development): This isn't just scriptwriting; it's a process of "building a world" on paper. The team will play the game (if possible), conduct in-depth research into the storyline, characters, and gameplay to find the main idea (Big Idea), and write a script that captures the "soul" of the game.

Step 2: Pre-production phase: This phase includes drawing detailed storyboards for each scene, designing concept art for characters and environments (if CGI), and especially working with the developer to gather necessary resources from the game (character models, environment assets, etc.).

Step 3: Production Phase: Depending on the type of TV commercial, this phase may include:

• Live-Action: Filming with actors against a green screen or in a real setting.
• CGI/Animation: The 3D team began modeling and animating the characters and environments.
• Gameplay Capture: Record gameplay footage in the highest possible resolution.

Step 4: Post-production phase: This is the most crucial stage, determining the quality of a game TV commercial.

• Video Editing: Editing and splicing footage creates a fast-paced, dramatic rhythm.
• Visual Effects (VFX): Add explosion effects, magic, and integrate 3D characters into realistic settings.
• Color Grading: Creating a distinctive color palette for the game world.

Step 5: Music and Sound Design: Choose or compose a majestic background music track. Create sound effects for each clash of swords, each incantation… to create a vivid audio experience.

The "golden" elements that determine the success or failure of a game TV commercial.

When producing a TV commercial for a game, don't forget:

• Don't "lie" through gameplay: Gamers absolutely hate trailers that showcase gameplay scenes that aren't real or have been overly embellished. Keep your product authentic.
• The first 3 seconds are a "Combat": The intro of a game TV commercial needs to be explosive. Launch the most spectacular shot, the coolest character, or the most dramatic situation right from the start to keep viewers engaged.
• Tell a story, even the smallest one: Even a gameplay trailer should have a simple story structure (e.g., character faces a challenge -> uses a special skill -> overcomes the challenge).
• Music is 50% power: A suitable soundtrack can elevate an entire video, transforming an ordinary scene into something grand and emotionally resonant.
• The call to action (CTA) is clear: At the end of the video, tell gamers exactly what they need to do: “Download the Game Now!”, “Pre-register”, “Join the Alpha Test”…

A game TV commercial is more than just a marketing tool; it's the publisher's first promise to players—a promise of fantastical worlds, epic battles, and unforgettable hours of entertainment. To make that promise as convincing as possible, you need a production partner with the perfect blend of cinematic filmmaking skills and a passion for and understanding of gaming culture.