Homepage » News » Product advertising TVCs: how to make them, duration, and cost.
Product advertising TVCs: how to make them, duration, and cost.
Index
5/5 - (5 votes)
Product commercials (TVCs) are a type of TVC that focuses on the product itself: close-ups of the material, usage scenes, and a final scene featuring the packaging and logo. They typically last 15-30 seconds, take 1-2 days to film, and the most challenging part lies in the lighting for close-ups – food, cosmetics, and beverages each require different lighting setups, often necessitating a food stylist or product setup specialist. This article delves into product TVCs; for an overview of all services, see [link]. TV commercial production services.
What is a product advertising TVC and when should you make one?
TV commercial A TV commercial, broadcast on television, is one of the tools that helps businesses reach customers and increase digital conversions. Therefore, to compete with other brands in the market, businesses need to proactively invest in and produce TV commercials to ensure successful advertising campaigns and easier market expansion. With the current rate of development, TV commercial production services are flourishing with modern techniques and creative, engaging content. Many vivid images and sounds are incorporated into the videos, attracting viewers and leading to quick purchasing decisions. Therefore, advertising videos bring many benefits to businesses, from brand positioning in the market to increased sales revenue.
Here are the most obvious benefits of a TV commercial for a business:
Brand building: TV commercials introduce a company's products and advertise their outstanding features, leaving a lasting impression on viewers. These videos, aired during prime time on channels with massive viewership, increase brand awareness, thereby strengthening the company's name and reputation.
Expand your reach: TV commercials are widely broadcast on mass media channels, reaching every household and every person. This leads to increased brand awareness, opportunities for conversions, and the attraction of potential customers.
Increase sales: As mentioned, video commercials with sharp visuals and engaging sound help brands gain more attention. At the end of each TVC, a call to action helps customers make quick purchasing decisions, increasing sales conversions for the business.
Building trust: Television commercials are considered more credible than social media commercials. This is because videos undergo rigorous review before broadcast, ensuring that the content, visuals, and audio meet standards and do not contain misleading information. This builds greater trust in the business among viewers.
Increase customer engagement: Video advertising can be broadcast on the web, sent via email to partners and customers, etc., helping to increase interaction between customers and the brand. Buyers can leave feedback to help businesses improve their products and better serve customer needs.
Although TV commercial production offers many benefits to businesses, it also has certain limitations. For example:
High production costs: This is one of the issues that businesses must consider when investing in TV commercials. The costs will include the cost of hiring a production team, actors, cameramen, post-production, and television channel rental fees.
Effectiveness is difficult to measure: The accuracy of measuring the effectiveness of TV commercials is not high. In particular, analyzing consumer behavior and revenue from TV commercials is not clearly reflected in statistics and reports like some other forms of advertising. This is because businesses cannot track the number of viewers who watch TV commercials and the conversion rate from that audience.
Short broadcast time: Each TV commercial only lasts from 15 to 60 seconds, so the content must be extremely concise and to the point, yet still easy to understand and provide enough necessary information for customers. This is one of the limitations of TV commercials that production companies and businesses need to discuss to agree on the best video content.
Some other issues: In addition to the limitations mentioned above, TV commercials also have several other problems such as success rates depending on the channel and broadcast time slot, inconsistent video quality, market saturation, and intense competition, etc.
Therefore, businesses need to choose the most reputable and high-quality production company to minimize unwanted risks. Currently, there are countless media companies on the market offering TV commercial production services, including... Right Media We are always proud to have been the choice of many businesses.
Right Media produces videos using a strict, professional process.
TV commercial production services at Right Media
Right Media Understanding our clients' concerns regarding TV commercial production services, we always strive to optimize production costs while delivering the best possible results. With our strengths... corporate filmmakingWe can assist clients in cutting video clips from films to produce TV commercials, helping them save costs in their advertising campaigns. We adhere to the following principles... 4 CORRECT: The Right Message – The Right Quality Standards – On Time Production and the Right Visual ConceptRight Media aims to provide professional filmmaking services, creating videos with high-quality images and sound, and engaging content for viewers. PEACE OF MIND Absolutely for the client. If your business is looking for a TV commercial production company, you can contact Right Media for advice.
Right Media's TV commercial production process
As mentioned, our team works according to a strict process based on the "four correct principles." To produce a finished video that fully meets the client's expectations, the Right Media team always... "battle" Committed to every stage of production:
Pre-production:
Develop literary content
Prepare a detailed storyboard.
Prepare the technical script.
Schedule the filming specifically.
These are the tasks that need to be implemented in the pre-production phase. Right Media provides free consultation to help clients identify ideas and create scripts that are concise and impactful. Both parties will discuss and agree on the script before moving on to the production phase.
Operation:
Right Media prepares all necessary equipment and assigns tasks to personnel to get ready for the scheduled filming. Throughout the filming process, they ensure that the schedule is met, all shots are taken, and the quality of each scene is checked. To ensure mutual agreement, the client needs to sign a confirmation of completion for each shot.
Post-production:
After completing the filming, proceed with the necessary post-production steps, including:
Storage
Backup data
Shape
To show off
Add special effects and visual effects.
Review and refine the video.
Edit (if necessary)
Hand over:
Deliver the video to the client after all planned tasks have been completed.
>> Suggestion: The Tips for making product advertising TVCs for beginners simple and easy to understand
Right Media plans and executes behind-the-scenes video shoots for businesses following a strict process.
Right Media's pricing for TV commercial production services.
Right Media provides clear pricing for TV commercial production services, ensuring no additional costs will arise after the contract is finalized. Costs depend on video length, script requirements, actors, technical aspects, and many other factors, all of which will be discussed during the working process. Currently, we offer three TV commercial production packages: basic, professional, and premium.
Basic production package: 10,000,000 VND
Professional production package: 19,000,000 VND
Premium production package: Customizable
Frequently Asked Questions about TVC Advertising Production Services
Right Media often encounters the same concerns that clients have:
How long does it take to produce a TV commercial?
Depending on the project, video production time can range from a few weeks to several months. Some difficult and complex projects requiring elaborate filming and editing will take longer to produce.
How much does it cost to produce a TV commercial?
Costs depend on the script, actors, technical aspects, and filming location. The production company will provide a specific quote during discussions with the client.
Which channels will the TV commercial be broadcast on? Is a license required to broadcast it?
TV commercials can be broadcast on multiple television channels, depending on the budget of each business project. In addition, advertisements are now also shown on many other platforms such as social media, large screens in shopping malls, screens in apartment buildings, offices, etc. For television advertising broadcasts, businesses need to obtain permits from the relevant authorities and go through the censorship process of the television station. The licensing process varies depending on the region.
What preparations are needed before making a TV commercial?
Before starting a TV commercial, businesses need to clearly define their goals, target audience, message, and marketing campaign budget. In addition, businesses need to provide production companies like Right Media with important materials such as their brand logo, product samples, and other necessary information.
Can the delivered TV commercial be edited?
In cases where the TV commercial is completed and delivered, the client may require additional costs and time for revisions. Therefore, businesses should review the video before confirming acceptance of the final version with the production company. Currently, many companies offer TV commercial production services, but not all guarantee the quality of the finished video. Therefore, businesses need to research and choose a reputable and high-quality production company. Right Media is one such company that prides itself on its professionalism and reputation. We will provide our clients with high-quality videos, ensuring peace of mind and satisfaction while optimizing costs and delivering significant benefits to businesses.
You might be interested in:
Sample TV commercial script It's good, groundbreaking, and captivating for viewers.
Further clarification regarding product advertising TVCs.
How is close-up shots of food different from close-ups of cosmetics?
Food needs to retain its freshness and warmth within the frame, so it has to be filmed quickly, often with a food stylist preparing multiple samples to rotate. Cosmetics, on the other hand, are more challenging due to their glossy surface and creamy texture; diffused lighting and carefully controlled backgrounds are necessary to avoid reflections of the crew onto the bottles and containers.
How many product samples do we need to prepare for the photoshoot?
It's advisable to prepare at least three times the number of models expected for filming. Close-up shots often require multiple takes, and the product is prone to scratches, sagging, or losing its shape after a few takes. A shortage of models during a shoot is a common reason why a project has to be postponed to another day.
Can packaging that hasn't been officially printed be filmed?
Yes, this can be done by using printed samples affixed to the product, or by creating the packaging using graphics in post-production. The second method is more flexible as the design can be changed, but it needs to be consistent from the script stage because it affects camera angles during filming.
