Testimonial

Testimonial video of the cotton towel export industry: Phong Phu

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Testimonial video for the textile industry: Phong Phu x Right Media

Phong Phu is a textile and garment company specializing in the export of high-quality cotton towels. Following the project... Product video of towels and rugsMs. Tú Vân – from Phong Phú's Marketing and E-commerce department – sat down and recounted her first experience working with a professional production house. The story ended with an unexpected detail: Right Media became a client of Phong Phú itself.

Who is Phong Phu?

"Phong Phu is a leading textile manufacturing company in Vietnam, holding international certifications such as OEKO-TEX, ISO 9001, and Global Recycled Standard. The company focuses primarily on producing high-quality cotton towels for export both domestically and internationally."

Ms. Van stated that Phong Phu has served over 1,000 businesses and is expanding into carpets, recycled fibers, bed sheets, pillowcases, and kitchen accessories. With a manufacturer boasting such a wide range of products and certifications, the video must showcase the product quality to customers, rather than simply listing specifications.

My first time working with a production house.

“I’m a very inquisitive person, probably asking 500 questions at a time. At Right Media, Mr. Tai was incredibly patient and explained everything I didn’t understand. Since this was my first time working with a professional production house, there were many technical terms I was confused about.”

Ms. Vân found Right Media through a random online search and spoke with several companies. The first thing she mentioned when explaining her reasons for choosing Right Media was the way the team answered questions.

Production companies are very familiar with their products, but making video is a new endeavor. Scripts, storyboards, B-rolls, drafts… if no one explains them, the reviewer won't know what they're reviewing.

"Mr. Tài is very thoughtful and dedicated in advising on every detail, resolving difficulties and issues for both himself and the Board of Directors."

The detail of "Board of Directors' involvement" shows that marketers not only need to understand the process themselves but also need to present it to the leadership team. When each step is clearly explained from the beginning, the content approval process at higher levels is also faster.

Mr. Tài from Right Media and Ms. Tú Vân from Phong Phú are discussing things at the workshop.

Mr. Tài and Ms. Tú Vân are discussing things during the filming session at Phong Phú studio.

When the film production company becomes the client

"Initially, we asked Mr. Tai to film a product for us called Aero-Cloud. I guess the in-depth consultation piqued his interest. Before Mr. Tai became our partner, we were already his partner."

To write the script, the team had to thoroughly research Phong Phu's products, production capabilities, and brand. The more they researched, the more Right Media believed in the Mollis Aero-Cloud towel line, and they ordered 60 Phong Phu towels as gifts for their partners.

In the same project, Phong Phu is a client of Right Media, and Right Media is also a client of Phong Phu. With a testimonial video for the textile industry, this is a two-way testimonial: the storyteller of the product is also the user of that product.

Phong Phu's premium export towel lines

High-quality export towels, Phong Phu's flagship product line.

Expectations after the filming session

The video concludes with the crew's best wishes: after the shoot, there will be a great product that will help the Mollis and Phong Phu brands gain more customers. The result of that shoot is the product videos for the Mollis Aero-Cloud towel and the Eco Step floor mat, which can be seen in the article. Product video project for Phong Phu towels and rugs..

See more other testimonials or testimonial video production service by Right Media.

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