In 2025, video marketing trends are expected to grow significantly, encompassing a wide range of genres and formats. According to media and advertising experts, video marketing this year will focus on creative content that is valuable to viewers, while also adopting more suitable formats to better connect with target audiences.
9 Outstanding Video Marketing Trends for Early 2025
Short-duration video marketing trends
Today's viewers tend to prefer shorter videos because they have less time and like to quickly scroll through content. They are becoming increasingly impatient with long videos. Therefore, advertisers need to understand this psychology and produce short videos to attract more customers.
Platforms like TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts are gradually dominating social media. By early 2025, these platforms will also help you boost sales through video advertising. Focus on videos that are 15-60 seconds long, especially making the first few seconds captivating to help you achieve massive views and unexpected conversion rates.
Storytelling videos are a form of video marketing.
Recently, videos with storytelling content have gained a lot of attention. This is a video marketing trend for 2025 that you can consider and develop for your business. Telling compelling stories helps attract viewers and evoke emotions, especially with real-life, meaningful stories.
Depending on the field you want to advertise in, you should build a suitable script. However, prioritize authenticity and avoid intentionally creating drama to attract viewers. Authenticity in storytelling will help you gain favor in the eyes of those who happen to stumble upon your video.
TikToker Thu Nhi has captivated audiences through her everyday stories.
Once you've gained a certain number of followers, you can subtly incorporate the products you want to promote into your videos. Introduce the products skillfully so viewers don't feel uncomfortable or think you're trying too hard to advertise. Mentioning the products should be natural, comfortable, and pleasant.
Videos create interaction with viewers.
Besides short videos, interactive videos are also a prominent video marketing trend in early 2025. Businesses are starting to reach customers through media channels, especially social media – a platform with a large potential customer base. Regularly posting interactive videos creates a sense of personalization and attracts the audience's attention.
For example, you could create videos about mini-games, Q&A videos, and encourage viewers to comment and answer, etc. Not only do these videos attract more viewers, but they also help you gather information from consumers. This data allows businesses to develop products and reach customers more effectively.
The video is educational and provides practical value.
Besides short, entertaining videos, educational videos have recently gained increasing attention. Depending on your business field, create videos that are relevant and don't necessarily follow the crowd. Choose content that aligns with your business to maintain your core values and brand reputation.
For example, if you're developing an education business, create videos that provide knowledge to viewers. If you're selling health products, you could produce videos that share knowledge and promote health protection instead of just focusing on product introductions.
The video combines artificial intelligence and graphics (AI + CGI).
Don't overlook the modern video marketing trend with vibrant graphics combined with artificial intelligence. Besides engaging content, visuals and effects play a crucial role in keeping viewers engaged with your video. Using AI technology makes the production process easier by creating visually stunning content, images, and effects.
The trend of combining livestreaming with e-commerce.
Livestream selling will undoubtedly continue to grow in the future. Therefore, you can combine short videos and storytelling videos with livestream sessions where you share experiences and introduce the products you want to sell to your followers. Create valuable interactions that offer benefits to viewers, which will likely influence their purchasing decisions.
The trend in video marketing is towards vertical videos with subtitles.
Vertical video advertising is well-suited to users' video viewing habits on mobile phones. This is a recent advertising trend and will continue to grow in the future. You can optimize your content with a vertical format and post it on social media to reach viewers more easily.
This video advertisement for baby diapers was produced by Right Media.
Additionally, videos with subtitles will stand out and be more engaging. Examples include book reviews and language learning videos. Adding colorful subtitles with lively effects prevents viewers from getting bored. However, you must choose the right format and add subtitles only where necessary; overuse can make your video look cluttered.
Personalized Videos
Personalized videos are videos whose content is customized to suit specific target audiences. Simply put, you can change images, names, product information, messages, context, etc., to make the video more relatable and engaging for viewers.
For example, businesses can send welcome videos to customers with their names, along with products that match their interests or purchase history. This makes customers appreciate the business's attention to them, increasing the likelihood of them returning to buy and use your products and services.
UGC videos promote products through user feedback.
One video marketing trend that many young people are pursuing is UGC (User-Generated Content). The content is filmed and shared by the users themselves on social media. It's similar to the advertising videos you usually see on other media channels, but with UGC, the users themselves create and produce it.
These types of advertising videos are more authentic and attract more customer attention. When brands find your video appealing, they will invest in developing it, and you will then generate a potentially very lucrative income. 
Producing uncensored (UGC) videos has become a trend among young people.
Above are some prominent video marketing trends for early 2025. Readers can refer to them and choose the type of advertising video that suits their business and goals. Identify your target audience and thoroughly understand your product to produce advertising videos that deliver value to both parties.
Some things to keep in mind when producing trending marketing videos.
Understanding video marketing trends helps you reach customers effectively and increase digital conversion rates for your business. Here are some essential tips for producing trending advertising videos:
- Stay up-to-date with emerging trends on social media and market reports.
- Choose a trend that suits your field.
- Understanding trends reveals that they typically have a "short lifespan," changing rapidly and constantly. Therefore, you should regularly update your knowledge to keep up with current trends and develop your brand effectively.
- Video content needs to be relevant to the target audience, incorporating creative and innovative elements to avoid becoming boring.
- Investing in a quality video is better than creating trending videos that don't deliver lasting value. Focus on producing videos with a clear and easily understandable message. However, it's important to showcase your brand's products and services naturally and authentically, avoiding making viewers feel uncomfortable.
- Choose a video format that suits the media channel you want to post to.
- Combining new technologies to make videos more lively and engaging.
- Don't forget the "call to action" to increase customer engagement and create conversion opportunities for your business.
- Be cautious when following trends; avoid content that is culturally, religiously, or legally sensitive. At the same time, maintain the brand's identity and core values when producing videos; follow trends but don't lose sight of the brand's core values.
- Use measurement tools to regularly monitor the effectiveness of your video ads. Listen to audience feedback and comments to make adjustments and additions as needed.
In summary, keeping up with video marketing trends will give you the opportunity to integrate and reach a wider target audience. However, be selective about content and choose appropriate production formats and methods to avoid unwanted problems. Thoroughly research trends and create in your own unique style to attract your own audience.
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