Advertising industry trends in 2024 and 2025 will undergo significant changes, driven by technological advancements and evolving internet user behavior. Businesses need to continuously update their advertising strategies to enhance their competitiveness.
Top 5 advertising trends that will deliver effective marketing results in 2024
Advertising is a field that absolutely requires constant change to keep up with social trends. For businesses, the most important thing is to always adapt and update popular advertising trends into their marketing campaigns. It's not just about applying them correctly, but also about doing so quickly, staying ahead of competitors to gain a competitive advantage.
To achieve this, you can refer to these 5 notable digital advertising trends for the upcoming year 2024:
Artificial intelligence (AI) technology
The development of artificial intelligence (AI) is considered a revolution in the advertising industry, bringing unprecedented benefits in terms of understanding user insights and optimizing marketing campaigns. Intelligent application of AI will help businesses automate tasks, optimize advertising costs, and save time.
The abundant data provided by AI helps businesses identify target customer groups, thereby generating content ideas and developing suitable products/services. AI tools capable of creating videos, images, and audio help businesses effectively implement marketing campaigns and deliver personalized experiences.
Some popular AI tools include ChatGPT, Gemini, Jasper, etc. According to a survey, searches for AI advertisements have increased by 557% in the past two years and are trending upwards in the coming years.
Accuracy in advertising and marketing trends
As the economy gradually recovers from the Covid-19 pandemic, the vast majority of consumers are increasingly gravitating towards brands that are authentic, relatable, and trustworthy. Simultaneously, integrating with new technologies will be key for brands to maintain engagement and increase sales.
There are four things businesses need to keep in mind when applying this trend to their advertising campaigns:
- Brand awarenessNowadays, almost everyone participates in at least one social media platform. This has had a significant impact on consumer brand awareness. Therefore, businesses need to implement customer-centric and targeted advertising strategies.
- Attracting Gen Z audiencesGen Z is currently the most influential customer group in the economy, marking a shift in advertising trends on online platforms. Therefore, brands should effectively leverage engaging content strategies and collaborate with influential young people. The result will be a connection with potential customers, fostering customer loyalty to the brand.
- Integrating technology into digital advertising.Modern digital advertising trends show a rise in short video ads. This stems from the habit of using mobile devices. Additionally, the integration of new technologies such as voice search and artificial intelligence also greatly helps in attracting and influencing consumer behavior.
- Enhance interactionInteractive advertising (livestream, virtual reality, etc.) is also one of the effective trends in digital marketing campaigns.
The impact of visual content
According to statistics, the average consumer's attention span is now only about 8 seconds. Therefore, using engaging visuals plays a crucial role in capturing viewers' attention.
- Focus on short videos combined with entertaining content. This not only helps evoke emotions in viewers but also makes it easier for them to remember the brand.
- Use long videos with insightful content and intelligently crafted storylines. Target specific audiences on platforms like YouTube…
The online commerce boom
In 2024, the boom and growth of online commerce was one of the most prominent advertising trends. This trend clearly reflects a shift in how businesses approach advertising, integrating the online shopping experience.
Here are a few typical examples:
- Linking with social media platformsBusinesses can advertise their products and services on social media platforms such as Facebook, TikTok, YouTube, Instagram, etc. This method yields positive results, not only enhancing customer experience but also developing an effective online sales channel.
- Partnering with InfluencersBuild strong relationships with influencers across multiple social media platforms. Leveraging the influence of KOLs/KOCs will help impact and drive purchasing behavior through diverse advertising content.
- Building trustThe growth of online commerce has brought many new business opportunities for enterprises. However, it also requires careful execution of campaigns. Businesses need to ensure a balance between creative advertising and providing a convenient and user-friendly shopping experience.
Focus on improving the online experience on mobile devices.
Using mobile devices to participate in social media platforms is not a new trend, but it continues to grow at a rapid pace with no signs of slowing down. Therefore, in your business's advertising and marketing campaigns, focus on optimizing your campaign for the majority of mobile users. Ensure easy website access, a user-friendly interface, and engaging content.
As technology advances, businesses also need to access and adapt to new video format trends, creating engaging content while still ensuring clear messaging. The faster they adapt and keep up with new advertising trends, the more competitive they remain and the more successful their marketing campaigns become.
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