When it comes to inspiring advertising videos for Tet campaigns, we can't forget the TVCs of Mirinda, Pepsi, Coca-Cola, and others. Let's take a look at the top successful commercials from major brands to get inspiration for preparing an explosive Tet campaign this year.
Top 9 inspiring advertising videos for Tet campaigns.
Tet (Vietnamese Lunar New Year) is a time when brands simultaneously launch marketing campaigns with changes to packaging, product pricing, and attractive promotions to attract customers, as this is when consumer purchasing power surges. Advertising videos broadcast on television, interspersed with Tet-themed programs and films, are a characteristic feature that everyone encounters during the Tet season.
It can be said that video advertising plays a very important role in the Tet campaign; it is a tool that helps brands promote their image and reach diverse customers regardless of age or region. In particular, if a business launches an advertisement that is visually, audibly, and effectively conveys its message, it can increase communication effectiveness and elevate brand image.
With the Lunar New Year (Year of the Snake) fast approaching, and to help readers generate more great ideas for producing New Year's advertising videos, Right Media Here's a look at the top successful advertisements of 2024 from major brands:
Pepsi's "Bring Tet Home" campaign is a collaboration with Double2T.
With the collaboration of Double2T, the champion of Rap Viet season 2, Pepsi's advertisement received a lot of attention from the audience, especially fans of the show. The advertisement's main theme is "Live the Moment," told through the story of a young man who longs to return home to reunite with his family after a busy year.
The message is easy to understand and relatable to viewers, combined with an influential figure in the community, making the advertisement more appealing. This could be considered one of the most inspiring advertising videos for the Lunar New Year campaign in the Year of the Snake that you can refer to. Besides creating compelling video content, the brand also grasped trends and collaborated with a famous personality to increase the advertisement's appeal.
Mirinda's Lunar New Year advertising video "Let bygones be bygones" featuring Truc Nhan.
Mirinda once again explored the theme of "Let bygones be bygones" in its 2024 Tet (Lunar New Year) advertisement, but with a refreshed color palette and innovative ideas to attract viewers. Singer Truc Nhan was once again chosen by the brand to perform the song in the TVC, bringing a cheerful and fresh feel to the advertisement.
The video emphasizes the spirit of overcoming conflicts, strengthening family bonds, and fostering harmony among family members. This is the fourth year Mirinda has used this central message in its Lunar New Year advertising video, and it's possible the brand will continue to explore this theme next year, or innovate to suit contemporary trends.
Although this year's core message remains the same: leaving the past behind to start the new year with more joy, with the right creativity, the advertisement still manages to convey a fresh, cheerful, and playful vibe, both visually and musically.
This video serves as inspiration for Sprite's Lunar New Year advertising campaign.
Along with other popular soft drink brands, Sprite consistently releases eye-catching Lunar New Year advertisements each year, featuring the brand's signature colors, meaningful messages, and appealing sounds. Sprite cleverly incorporates the New Year's message of avoiding anger and irritability into its videos, with the memorable slogan, "With Sprite, everything becomes cool – A smooth and prosperous New Year."
The video realistically and vividly portrays the daily activities of families during the year-end preparations for Tet (Lunar New Year), such as cleaning the house, shopping, returning to their hometowns, and meeting work deadlines. The characters display a variety of expressions, from tired and bored to stressed and pressured, at which point a cold can of Sprite becomes their stress reliever.
The collaboration with celebrities like Mono and Low G made the advertisement even "hotter" than ever, as they are beloved artists. If you are looking for a great Tet (Lunar New Year) advertising video to get ideas for the 2025 Tet season, you can refer to Sprite's work.
Coca-Cola's TV commercial "Connecting makes Tet magical"
Every year, Coca-Cola releases a Lunar New Year advertising video with meaningful messages, focusing on the themes of family and reunion. The brand's advertisements always showcase the close bond between family members through images of a joyful family gathering, a warm atmosphere, and a can of Coca-Cola.
Television commercials broadcast throughout the Lunar New Year season help viewers recognize the brand and remember its message effectively. This is one of the most famous soft drink brands, present at family gatherings, especially during the year-end holidays. You can refer to Coca-Cola's Lunar New Year TV commercial to create your own Lunar New Year advertising video for 2025.
Maggi's TV commercial "Many Ways to Cook for Tet, Many Positive Things"
Similar to other well-known brands, Maggi also leveraged the family element to create its 2024 Tet (Lunar New Year) advertisement. The video content focuses on the role of Maggi products in various situations, from cooking for sales, cooking for family during Tet, cooking for picnics, and more.
The video features many characters, making it fun and fitting for the festive atmosphere of Tet (Vietnamese Lunar New Year). Additionally, the video's color scheme closely follows the brand's main colors, red and yellow, making it easy for viewers to remember and recognize the brand. Although the advertisement only has simple background music, the dialogue of the male and female characters is enough to make the video feel warm and relatable to viewers.
Anlene – “What have you done this past year?” in collaboration with Bui Cong Nam
"What Have We Done This Past Year?" is a Lunar New Year music video by Bui Cong Nam in collaboration with Anlene. The main message conveyed is about caring for parents' health. The video focuses on the theme of family and children's concern for their parents. Instead of choosing other material gifts, the main character chooses Anlene milk for their parents' health.
The cheerful music in the music video, with its familiar and upbeat melody, quickly attracted the audience's attention and received a lot of positive feedback. Many people commented that the song evoked emotional memories of family, especially with grandparents and parents, motivating them to return home for Tet (Lunar New Year) and pay more attention to their family's health.
Through this campaign, Anlene achieved many positive results. Not only did it increase brand awareness, but Anlene also created a unique identity compared to other brands' Tet (Lunar New Year) advertising videos. This is also a great idea you can consider implementing in your 2025 Tet campaign.
OMO – MV “Mai Má Về” (Mom Will Come Home Tomorrow) Tet advertisement
OMO's Tet (Lunar New Year) advertising MV this year, titled "Mom's Coming Home," features a collaboration with singer Hoa Minzy, People's Artist Bach Tuyet, and Hua Kim Tuyen, continuing the brand's meaningful and humane message. This MV is not just an advertisement but also a touching story about motherly love and the significance of reunion during Tet, leaving a deep impression, touching viewers' hearts, and evoking beautiful family values.
The song has a gentle, profound melody, with lyrics that easily touch the audience's emotions. The visuals in the music video are subtly executed with warm colors, creating a sense of intimacy and peace reminiscent of the Tet holiday, especially depicting the image of a mother returning home to reunite with her family after being away for so long.
OMO successfully used this music video to affirm that it is not just a cleaning product brand, but also a companion to humanistic values in life. By focusing on the meaning of family and Tet (Vietnamese Lunar New Year), OMO continues to build a humane and warm brand image in the hearts of consumers.
An inspiring advertising video for Vinamilk's Tet campaign.
Vinamilk has launched its 2024 Tet (Lunar New Year) advertising video, "Tet Gifts as Wonderful as Heaven." The message conveyed in the video is about caring for family health, especially showcasing Vinamilk's mission in providing nutritional care for everyone, from the elderly to young children.
The advertising video has a warm and intimate atmosphere, showcasing the affection of family members and conveying the meaning of togetherness and reunion during Tet (Lunar New Year). Combined with warm sounds and colors, the video successfully evokes the traditional Tet atmosphere, increasing the feeling of peace and closeness for viewers, in line with the message the brand wants to convey.
Through its advertising video, Vinamilk successfully affirmed its brand position in the market, demonstrating its mission to accompany consumers in their health care journey. The campaign resonated with viewers, fostering a connection between consumers and the Vietnamese brand.
Biti's Hunter's advertising music video "Go to Return"
Besides the inspiring Tet campaign videos mentioned above, you can also check out Biti's Hunter's "Go to Return" advertisement. Continuing the series of Tet advertisements, the brand further explored the message encouraging young people to travel far and experience new things, but not forget to return to their families for Tet.
While maintaining the core message from previous years, Biti's Hunter consistently creates fresh and innovative stories each year to avoid boring viewers, instead making the videos very engaging and appealing. Furthermore, each year the brand collaborates with famous artists to increase the video's popularity.
The advertisement successfully introduced the brand's products while also spreading a positive message to viewers. This helped Biti's Hunter win the hearts of customers, especially young people who have used, are using, and will use the brand's products in the future.
Where can I get my Tet (Lunar New Year) advertising videos produced?
As we have provided above, we offer readers many inspiring advertising videos for Tet campaigns. You can refer to them to create your own ideas. If you encounter difficulties in producing Tet advertisements, please do not hesitate to contact us. Right Media to receive advice.
We are confident that we are a reputable and high-quality video advertising production company, ready to support businesses from the ideation and execution stages to the completion of their videos. Right MediaWe have a team of experienced personnel and state-of-the-art equipment to meet your advertising video production needs.
In addition, clients will receive consulting and support in building a brand development strategy that aligns with the core values their business aims for. With reasonable costs and transparency in all stages, we are committed to delivering exceptional results. PEACE OF MIND For our valued customers.
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Hopefully, through the above article, readers have found many inspiring advertising videos for their Tet campaign. There are many ideas for this year's Tet season, so to avoid missing the golden opportunity, start creating now.
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