What is ASMR video? A guide on how to make the simplest ASMR video.

ASMR videos capture the sounds people make while interacting with food and objects in a clear and realistic way. This content trend was once extremely popular, attracting many views. Let's explore the characteristics of this video format and how to create them simply in the article below.

What is ASMR video?

ASMR video stands for Autonomous Sensory Meridian Response, a type of content that focuses on the viewer's visual and auditory senses. It is created primarily to stimulate the nervous system, creating a pleasant and relaxing feeling through vivid sounds and images.

ASMR videos can stimulate the viewer's nervous system, causing a variety of mild "euphoric" sensations in the scalp, neck, or back. These reactions are completely normal; they are natural neurological responses when humans receive unique and novel audio/visual signals.

In particular, ASMR clips are not simply for entertainment, but also effective in reducing stress, supporting sleep, and improving mood. The content in these videos is diverse, but they all share a common focus on clear sound and relatable, detailed visuals.

For example, some popular ASMR videos include:

• The gentle sound of keyboard typing is performed in a quiet space. The realistic sound is pleasant and stimulates the auditory senses. For those who enjoy listening to the sound of keyboards, this video may help them fall asleep easily.
• The sound of turning pages combined with a soft, slow voice reading aloud creates a video that many people enjoy, especially those with insomnia who love reading.
  
• The video features an image of someone washing their hair or getting a facial massage, accompanied by the sound of dripping water and soothing background music. This type of video can help viewers and listeners relax. The sound in the video creates a pleasant and calming sensation, making you imagine you are receiving a massage or hair wash in person.
• Close-up eating scenes (mukbang ASMR), where the sounds of chewing and biting are clearly recorded, create a sense of realism down to the smallest detail. Suitable for those who enjoy watching eating videos at mealtimes. The sound and visuals from this type of video stimulate the taste buds, making the food more enjoyable for viewers.
  
• The sounds of folding clothes, sorting paper, or even cutting wood and polishing crafts... Perfect for those who enjoy cleaning and tidying their homes. This video will create a sense of inspiration, helping viewers and listeners work more enthusiastically, or it's also suitable for relaxing and falling asleep.

Currently, ASRM video is becoming increasingly popular, with diverse content and presentation styles. Despite the ever-growing video market, this type of video remains incredibly popular. In particular, it's widely used in communication and brand promotion, bringing numerous benefits to businesses.

What makes ASMR videos appealing to viewers?

It's no coincidence that ASMR videos attract so many views on social media, especially platforms like YouTube and TikTok. The appeal of this type of content comes from the unique combination of high-quality sound and relatable visuals, providing viewers with a pleasant and deeply relaxing experience.

More specifically, here are the key factors that help ASMR videos attract the attention of millions of viewers:

Vivid and realistic sound

It can be said that sound is the "soul" of ASMR videos. Producers often use the highest quality microphones to capture realistic sounds, even the smallest and most subtle noises. For example, whispering, the gentle scratching of skin, the sound of hair being brushed, etc. 

Viewers of ASMR videos experience the sounds so vividly and realistically that they can imagine themselves experiencing the activity depicted in the video. This has made ASMR trending, attracting millions of views on social media platforms.

It provides a feeling of safety and relaxation.

ASMR videos are also considered a form of relaxation therapy for viewers. They can create feelings of safety, comfort, and absolute tranquility. Especially content that utilizes gentle, quiet elements helps listeners and viewers easily fall asleep and improve their mood.

The content is simple yet highly personal.

ASMR videos typically feature minimalist content; they don't require complex storylines or extravagant special effects. Despite this, the subtlety in their presentation and attention to detail makes viewers feel as if the characters in the video are interacting directly with them. This is what creates a unique form of personal emotional connection.

Diverse topics, easily accessible.

From ASMR eating clips, skincare routines, haircuts, to unexpected topics like paper-tearing sounds, painting, or tidying up, anything can become material for a captivating ASMR video. This diversity makes the content accessible to a wide range of audiences.

Curiosity and natural physiological responses

Some people watching ASMR videos for the first time may not feel the effects clearly, but many others find the "shivers" pleasant. This is a rather unique physiological response. It is this curiosity to explore this new sensation that drives viewers back and makes them seek out more similar content.

In summary, ASMR videos are not just a form of relaxation, but also a powerful content tool that helps connect emotionally with the audience. This is also why many brands are now looking to professionally utilize ASMR videos in their marketing campaigns to create a distinctive impression and appeal to consumers' senses.

The potential for brand promotion in ASMR videos.

ASMR videos are now not only used for personal entertainment and relaxation but also as a tool for brand promotion. Because the videos contain vivid sounds and realistic, clear images, they create a sense of closeness for viewers, bridging the gap between the viewer and the company's products and services.

Some examples of businesses that can promote their brand in ASMR videos include:

• Cosmetics brand ASMR videos, used for product advertising, capture images and sounds of unboxing, serum bottle pumping, or facial massages, etc. Videos with this content create a relaxing and clean feeling, immediately evoking the image of a spa experience at home.
• For food or beverage industryRecording the crisp crunch of a donut, the clinking of ice in a glass, or the sound of milk tea being poured into a cup… will stimulate the viewer's sense of hearing and taste even while they are scrolling through their phone.
• Handicrafts Like scented candles, handmade soaps are also very suitable for ASMR videos. The sounds of melting wax, unwrapping packaging, or cutting ingredients all contribute to conveying the meticulousness and quality of the product.
• Fashion and Lifestyle Industry They're not left out either. Some brands have used the rustling of fabric, the sound of zippers, and the soft footsteps to create a sophisticated, luxurious atmosphere without lengthy introductions.

ASMR videos leverage their strengths, such as authenticity and lack of exaggeration, to capture attention and evoke emotions in viewers. Therefore, many businesses now use videos with this type of content to tap into people's curiosity and preference for unique and unusual content, promoting their products and services. 

In fact, many international brands such as IKEA, Lush, and Michelob have implemented ASMR campaigns. The results have been millions of views and positive feedback. This proves that, with the right investment, ASMR videos can subtly create an emotional connection between brands and customers.

Instructions on how to make the simplest ASMR video.

Making an ASMR video isn't as complicated as you might think. You just need to pay attention to the sound, lighting, and filming location to ensure it's appropriate. Here's a step-by-step guide:

Prepare the basic equipment.

• Recording microphone: Using a high-sensitivity microphone will capture detailed sound. You can use a separate condenser microphone or lavalier microphone when you first start shooting. If you have the budget, invest in more expensive microphones for the best sound quality. 
• Camera or phone: When you're just starting out, you can use a smartphone and shoot in HD mode.
• Tripod: To ensure stable, shake-free images, choose a tripod that is compatible with your equipment.
• Lighting: Use LED lights with a neutral color temperature (5000–5500K) to create a soothing effect on the eyes.

Choose a simple ASMR theme.

You should start with things that are easy to implement, such as:

• The sound of fingernails tapping on a wood or glass surface.
• The sound of turning pages, writing with a pen.
• The sounds of brewing tea, pouring water, and stirring gently.
• Tidy up your desk, fold clothes, and do some light cleaning.
• Snack on crunchy treats like cookies, chips, and fruit.
  

Quiet filming space

Turn off noisy devices such as fans, air conditioners, and phones. If filming during the day, choose a time with less traffic. The quieter the environment, the clearer and more pleasant the sound will be.

Video recording and audio recording

Start with slow, controlled, repetitive movements. If there's whispering, keep your voice low and even, avoiding rushing or getting too close to the microphone. Always check the volume and background noise before recording the entire video.

Post-production

You can use free software like CapCut, DaVinci Resolve, or Adobe Premiere for editing. Prioritize trimming unnecessary sections, improving audio clarity, and adding background music if needed. Don't forget to export the video in Full HD or higher to maintain quality.

With just a few basic devices and a little patience, you can absolutely create your first ASMR video that provides a pleasant experience for viewers. And if you need help upgrading the quality, consider collaborating with a professional production team to optimize your content and visuals.

A few things to keep in mind when filming ASMR.

To create a high-quality ASMR video, you need to keep the following points in mind:

• Focus on adjusting the sound, avoiding external noise that could interfere with the recording process. Check surrounding equipment such as fans, phone rings, etc., to ensure the most stable recording and filming process.
• ASMR is geared towards relaxation, therefore all actions such as tapping, touching, tearing, arranging, etc., should be performed at a slow and controlled pace. Avoid sudden or forceful actions as they may startle the viewer.
• Choose appropriate music to insert into your video, but use it in moderation; natural sounds should still be prioritized.
• The space in an ASMR video should be tidy, have soft lighting, and avoid distracting elements such as cluttered furniture or jarring colors. A clean and focused layout will help viewers concentrate on the sound and action.
• Record a short test clip to check the audio quality and adjust the lighting and camera angles before shooting the entire scene. This will save you time in post-production and prevent errors that require reshooting.

In summary, ASMR videos are now widely used. They are not just for entertainment but also effective for product introductions and brand promotion. Thanks to their high viewership on social media, marketing through ASMR videos is becoming increasingly popular. However, many viewers still prefer natural videos without excessive advertising. Therefore, businesses utilizing this content should consider incorporating products and services into their videos in the most natural way possible.