Why are corporate films attracting investment from so many major brands?

Right Media We've received many questions regarding corporate videos, including: "Why are so many big brands investing in corporate videos?" In today's fiercely competitive market, strong brand communication is essential to stand out from the competition. Therefore, it's easy to see why many large brands have invested in and are developing corporate videos. This article will help answer that question in more detail.

Why are corporate films attracting investment from so many major brands?

Corporate films Many major brands invest in this form of marketing because it is effective and delivers significant value. For example, corporate videos from companies like Vinamilk, Coca-Cola, Dutch Lady, and Viettel, etc.

Neglecting to produce corporate videos can create several problems for a brand. These include the potential impact on marketing effectiveness, affecting brand development strategies, and hindering customer engagement.

Therefore, in response to the question: "Why do so many big brands invest in corporate videos?", Right Media can answer you by highlighting the benefits this type of film brings to brands. Specifically:

This form of marketing is highly effective.

Corporate videos are a powerful communication tool that helps brands convey messages creatively and engagingly. The content includes introductions, details about the product manufacturing process, personnel, history, and development, among many other elements.

However, instead of a mechanical presentation, the film is produced with carefully selected visuals and sound, creating a distinctive and engaging video. This allows the brand message to be conveyed more effectively, making it easier for viewers to understand, relate to, and remember the information.

Furthermore, corporate videos have the potential to spread widely across multiple platforms, giving brands the opportunity to reach more potential customers. Therefore, major brands often invest in producing high-quality, professional corporate videos to build their brand name and reputation.

Increase brand awareness and recall.

As mentioned above, corporate videos are also one of the important elements that help boost marketing campaigns. Videos with sharp, vivid images, engaging and impressive sound, and many beautiful special effects will leave a good impression on customers.

Compared to traditional communication methods such as using static images or text, corporate videos are more engaging. This helps customers remember the brand, increasing the chances of converting their decision from not to buy to actually purchasing and using the product.

Building trust and loyalty 

Corporate videos are professionally produced with well-planned and executed stages, following a strict schedule. Large brands often seek out reputable production companies to collaborate on creating such promotional videos. Right Media Confident and ready to advise and support partners before, during, and after the production process.

Thanks to professional videos, customers gain more trust in the business, and partners also gain confidence, increasing the likelihood of connection between the business and potential clients. They receive assurance, know the quality and credibility of the business, and feel secure when using products or collaborating.

Furthermore, corporate videos not only focus on products but also address the company's formation and development process, listing its achievements and projects. This enhances the company's image in the eyes of viewers, fostering loyalty and long-term cooperation.

Creating connections both inside and outside the company.

Beyond connecting with customers, corporate videos are also a tool for leaders to connect with internal staff. Videos showcasing company culture, sharing employee experiences, community projects, etc., create a positive energy that fosters unity and pride in the team.

At the same time, for external parties, corporate videos serve as a connecting link with customers and partners. Authentic and inspiring footage helps them understand the company's values, enhancing their commitment and long-term relationship both now and in the future.

Cost-effective while delivering high results.

Initially, producing corporate videos still requires significant investment from major brands, similar to other forms of media production. However, compared to other advertising methods, corporate videos remain a cost-effective and safer choice, as they are often associated with long-term results.

Videos are completely reusable for many different purposes, for example, as material in advertising campaigns, shown at corporate events, seminars, and exhibitions, etc. Furthermore, engaging and high-quality corporate videos can be broadcast on social media platforms, increasing the reach to potential customers.

After reviewing the benefits above, hopefully Right Media This has helped answer the question: "Why do so many big brands invest in corporate videos?". This form of marketing has been widely used, bringing many values and results to marketing strategies, not only for large brands but also for smaller brands in the market.