Professional, all-inclusive TVC production services for taxis.

Major players like Grab, Be, Xanh SM, along with traditional taxi companies such as Mai Linh and Vinasun, are constantly launching strategies to attract and retain customers. This article will delve into analyzing "What is a taxi TVC?", explore compelling taxi advertising campaigns, and introduce Right Media's reliable, all-inclusive taxi TVC production service – where your ideas are transformed into compelling advertising videos.

What is a taxi TVC? A compilation of attractive taxi commercials.

Taxi TV commercials are short advertising films, typically 15, 30, 60 seconds long, or even longer for digital platforms, produced to promote the image, services, or a specific campaign of a taxi company or ride-hailing app.

Unlike static advertising formats such as posters and banners, TV commercials for taxis utilize the combined power of moving images, sound (such as narration and music), and storytelling to convey a message quickly, impressively, and effectively.

The main objectives of a taxi TV commercial include:

• Building brand identity: Create a consistent image, for example: green taxis – clean, ride-hailing taxis – convenient, traditional taxis – safe and reliable.
• Introducing new services/features: Promoting the launch of a new line of electric vehicles, a new ride-hailing app, a nationwide ride-hailing hotline, and premium service packages.
• Enhance trust: Emphasize factors such as professional drivers, clean vehicles, safe procedures, and transparent pricing.
• Call to action: Encourage viewers to take a specific action such as "Download the app now!", "Call hotline 10XX", "Experience the new service".
• Create an emotional connection: Create a story that is relatable to real life and touches the emotions of customers (family affection, thoughtfulness, convenience in work).

Today's taxi TV commercials aren't just on television. They're optimized and distributed across multiple platforms, from YouTube, Facebook, and TikTok to LCD screens in elevators, partner apps, and even in-car screens.

To better understand how brands are using taxi TV commercials to conquer the market, let's analyze five impressive advertisements from leading taxi and ride-hailing companies in Vietnam.

1. SM Premium Green

The TV commercial titled "Complete Experience, Complete Emotion" by Xanh SM Premium clearly focuses on the high-end customer segment. The advertisement isn't just about transportation, but about an "enjoyment experience." By highlighting superior amenities (luxurious VinFast electric vehicles, Wi-Fi, complimentary drinks, relaxing music) and the image of professional drivers, Xanh SM positions itself as the top choice for customers seeking convenience and luxury.

2. SM Green – “If it’s green, the car is always good!”

With the main message "Green Means Good Cars!", this TV commercial plays a crucial role in building overall brand awareness. Instead of focusing on a single service, the advertisement reinforces SM Green's core positioning as a "Green" brand (using electric vehicles, environmentally friendly) and a "Good" brand (high-quality service, new cars, reliability). This is a smart strategy to create a simple, memorable "guarantee" of quality in the minds of customers.

3. Grab – “A Caring Ride”

Grab's "Caring Ride" TV commercial is an excellent example of emotional storytelling. The advertisement doesn't focus on technology or speed, but touches the hearts of viewers through very real-life situations (taking a pregnant mother to a doctor's appointment, picking up a grandmother from the temple, a father returning to his hometown). Grab positions itself not just as a ride-hailing app, but as a caring companion, understanding and serving the most unique transportation needs of Vietnamese families.

4. Golden Swallow Taxi – “Green beginning, clean energy”

Én Vàng's advertisement is a typical "announcement" TV commercial. With the slogan "Green start, clean energy," the video focuses on the launch of its electric taxi service. By emphasizing the "green living" trend and environmental benefits, Én Vàng (a strong brand in Hai Phong) positions itself as a modern taxi company with vision and social responsibility.

5. Mai Linh Taxi Advertisement 

Mai Linh Taxi's TV commercial addresses a very clear customer "pain point": the difficulty in remembering taxi phone numbers in each province and city. By repeatedly mentioning the new hotline number "1055 – Mai Linh Taxi National Hotline," Mai Linh uses the TV commercial as a direct, simple, yet extremely effective notification tool. This advertisement focuses on being "easy to remember" and "nationwide," ensuring customers only need to remember a single number to call Mai Linh anywhere.

Why should taxi companies invest in producing TV commercials?

Analyzing the five examples above shows that each TV commercial serves a clear strategic objective. In the current context, neglecting to produce TV commercials for taxis means you are effectively eliminating yourself from the race to capture customers' minds.

• Create a “Reason to Choose”: A successful taxi TV commercial will give customers "reasons to trust" and "reasons to choose" you over competitors. This could be safety (like Grab), premium quality (like Xanh SM Premium), convenience (like Mai Linh 1055), or environmental friendliness (like Én Vàng).
• The power of images and sound: Humans process visual information 60,000 times faster than text. A 30-second taxi commercial can convey more information and emotion than a 1,000-word Facebook post. Sound (the smooth engine noise, the driver's warm voice, the catchy theme music) combined with visuals (a spotless car, a customer's smile) creates a multi-sensory impression that no other form of marketing can achieve.
• Optimize for Digital Ads: TV commercials are no longer just for TV; a high-quality original video can be "transformed" into a variety of different formats to optimize for digital advertising.

Professional TVC production process for taxis.

To create a successful taxi TV commercial, you need more than just high-quality cameras; you need a well-structured, professional production process. A standard process typically includes three main stages:

Phase 1: Pre-Production

This is the most crucial stage, determining the success of the TV commercial:

• Briefing & Research: The Production House will work with the taxi company to understand: What are the TV commercial's goals? Who is the target audience? What is the core message? What is the budget?
• Concept/Ideation: Brainstorm creative and unique ideas to ensure the message is conveyed correctly and aligns with the brand image.
• Scriptwriting: The literary script (describing the story) and the storyboard (specifying each camera angle, dialogue, and sound) will be completed.
• Draw a storyboard: We create visual sketches of each scene, helping clients clearly visualize the TV commercial before filming begins.
• Production planning: This includes casting, location scouting, equipment preparation (vehicles, cameras, lighting, etc.), and detailed filming scheduling.

Phase 2: Production

This is the on-location filming phase.

• A professional team including the Director, Cinematographer (DOP), Assistant Director, Lighting crew, Sound crew, etc., will work at full capacity.
• The challenge of shooting a taxi TV commercial is working in a confined space (inside the car), handling complex lighting (day, night, streetlights), and capturing moving scenes (the car driving on the road).

Phase 3: Post-Production

This is the stage where raw footage is transformed into a finished product:

• Video Editing: Arrange the shots according to the script, creating a rhythm for the TV commercial.
• Color Grading: Adjust the colors to create the desired atmosphere (e.g., a refreshing green for electric taxis, a warm yellow for reliability).
• Visual Effects (VFX): Add graphic elements and effects (e.g., app display, navigation path, brand logo).
• Sound & Music: Design the sound effects (car door closing sounds, engine sounds), add voiceovers, and select or compose appropriate background music.
• Finalize: Export the final file in standard formats for broadcast.

Right Media's comprehensive and reliable taxi TVC production service – all-inclusive.

Choosing a reputable production house is crucial to ensuring your vision is perfectly executed. Right MediaWe offer a complete TVC taxi production service, committed to delivering professionalism, creativity, and effectiveness in every frame.

We understand that each taxi company has its own story and its own competitive advantage. Right Media's mission is to listen, understand, and tell that story in the most compelling way possible.

Why choose Right Media for your taxi TVC project?

Right Media is more than just a production company. We are a strategic partner in visual content. We pride ourselves on:

• Creative Team: Extensive experience in developing scenarios for service industries, particularly transportation and technology.
• Modern equipment: The system includes specialized cameras, lenses, lighting, and support equipment for capturing dynamic and complex scenes.
• AZ-free process: From ideation and scriptwriting to casting, production, post-production, and delivery, Right Media handles the entire process, helping clients save time and optimize costs.

In the highly competitive transportation market, a taxi TV commercial is no longer a marketing expense, but a strategic investment in branding. It's the most powerful tool for building image, connecting emotionally, and driving customer action.

Analyzing the successful TV commercials of Xanh SM, Grab, and Mai Linh, it's clear that a clever script, a clear message, and a professional production process are the three pillars of an effective advertising campaign. If you're looking for a partner who can transform your taxi company's vision into impressive advertising videos, Right Media is ready to work with you.

Contact Right Media today for a free consultation and detailed quote for your taxi TVC production project!