Tet (Lunar New Year) TV commercials play a crucial role in marketing strategy, as this is the time when consumers are willing to spend on essential products and services for the holiday. By understanding customer needs, businesses can achieve significant revenue breakthroughs at the end of the year through their advertising campaigns.
The Importance of Tet (Lunar New Year) TV Commercials
Towards the end of the year, businesses launch numerous brand advertising campaigns, as this is the time when consumer purchasing power increases sharply. Most noticeably, many brands invest in Tet (Lunar New Year) TV commercials, a useful tool for businesses to attract customers and stimulate shopping.
The TV commercial, with its cheerful melody welcoming the new year and featuring prominent actors, helps to spread the brand's message more effectively. There are many benefits to businesses implementing Tet (Lunar New Year) TV commercials, including:
The golden time to boost sales.
Tet, or Lunar New Year, is a time when consumers traditionally shop and prepare to welcome a prosperous and lucky new year. Especially for Vietnamese people, Tet is a time for family reunions, meeting friends, and a time to rest after a year of hard work. Everyone goes to the market to shop, prepare necessary items for the family, buy new clothes, and so on.
They tend to spend more heavily during this major holiday season. Therefore, businesses will intensify their marketing campaigns to attract customers and maximize sales through television commercials. Implementing a Tet TV commercial campaign Attractive designs will be a good tool for businesses to stimulate consumer demand.
Increase brand awareness through Tet (Vietnamese Lunar New Year) imagery.
Tet (Lunar New Year) TV commercials are broadcast continuously on television, interspersed within entertainment programs and movies, leaving a lasting impression on viewers. This is one of the benefits that Tet advertising videos bring to businesses.
Traditional Tet (Lunar New Year) celebrations are depicted through videos, accompanied by cheerful Tet music and images of family reunions, touching the hearts of viewers. Tet TV commercials are usually meticulously produced in every aspect to attract attention, create a lasting impression on the audience, and increase brand recognition.
Connecting emotionally, fostering love.
Family stories are explored and creatively incorporated into Tet (Lunar New Year) TV commercials, conveying a message of intimacy, warmth, and sacredness, connecting emotionally with viewers. This helps businesses build trust and loyalty among consumers towards their products and services.
A distinctive highlight, affirming its position.
Tet (Lunar New Year) TV commercials also serve as a tool to differentiate brands from competitors in the market. At this time, brands are rushing to produce Tet advertising videos. If a business has a unique and innovative TV commercial that still retains its national identity, it will gain the trust of many customers, create a distinct position, and affirm the brand's reputation in the market.
Expand your customer base and increase your competitiveness.
The target customer base for brands during Tet (Lunar New Year) is very diverse because shopping demand is strong at this time of year for all families. To increase the chances of reaching potential customers, regularly broadcasting Tet-themed advertising videos is essential. This will be a "golden" opportunity for businesses to increase sales conversions.
Furthermore, widespread brand recognition also helps boost competitiveness with other brands in the market. Therefore, if businesses invest in producing attractive and impressive Tet (Lunar New Year) TV commercials, combined with appealing promotional programs, they will generate huge revenue.
>> See also: Top 9 Inspirational Advertising Video for the Lunar New Year Campaign
Trends in Tet (Lunar New Year) TV commercials.
Tet (Lunar New Year) TV commercials typically have a cheerful and happy tone, as this is a time when people and families gather and reunite. The video content tends to focus on family messages and emotional connections, for example:
Exploiting heartwarming stories with humanistic values.
The video content revolves around heartwarming family stories, showcasing the beauty of reunion, gratitude, and meaningful life lessons. By leveraging these humanistic elements, the brand leaves a lasting impression on viewers, while also gaining affection and building customer trust in its products and services.
For example:
– OMO's Tet TV commercial with the message "Give good things, have a complete Tet"
– Coca-Cola's Tet TV commercial with the message "Tet should be joyful"
– Biti's Tet TV commercial with the message "Go to return"
– Pepsi's Tet TV commercial with the message "Bring Tet home"
Evoking memories and emotions in the viewer.
By understanding customer needs, a communication campaign is developed to offer products that can solve their problems. Tapping into their psychology, evoking emotions, and recalling past memories allows viewers to empathize, thereby influencing their purchasing decisions.
For example: Biti's TV commercial, featuring images of happy children laughing and playing with their families during Tet (Lunar New Year), evokes fond childhood memories for viewers.
Leveraging traditional cultural elements
This Tet (Lunar New Year) TV commercial focuses on the cultural and traditional aspects of our ancestors during this major holiday. Images of banh chung (square sticky rice cake), banh tet (cylindrical sticky rice cake), and red lucky money envelopes are depicted in the video, evoking a sense of familiarity and closeness in viewers, while also making Vietnamese culture more meaningful.
Furthermore, many TV commercials combine modern and traditional elements, creating a fresh and innovative video that sparks curiosity and interest in the brand. The above are some trends currently being applied in Tet (Lunar New Year) TV commercials; each production company will adapt their message to suit the audience, creating a unique and distinctive approach to highlight their brand.
Steps to effectively implement a Tet (Lunar New Year) TV commercial.
To create a great Lunar New Year TV commercial, businesses may need months of preparation. This is because the production process demands meticulous attention to detail, from brainstorming and scriptwriting to filming and editing. More specifically, below we will outline the most basic steps involved:
- Define the goals and message of the TV commercial: It's essential to clearly define the desired goal in order to create appropriate content. Identify the message being conveyed, select clear content, and target the audience's psychology and emotions.
- Research your target audience: Understanding the needs and preferences of viewers is crucial for creating high-quality, relevant TV commercials. Further research into emotionally resonant elements is essential for connecting with the audience.
- Developing ideas and writing scripts: Next, brainstorm ideas based on the target audience and objectives. Explore themes related to Tet (Vietnamese Lunar New Year) such as family reunions, the sadness of loved ones when their children are far from home during the holiday, etc. Write a detailed script including dialogue, actions, visuals, and plot developments for specific scenes. Prioritize brevity while still conveying the message, as TV commercials are typically short.
- Develop a production plan: Choosing suitable filming locations, casting actors for the TV commercials, preparing costumes and props accordingly, etc.
- Proceed with filming and recording the dialogue: Arrange the filming schedule appropriately, optimize the tasks to be performed to shorten the time and control the project costs effectively. Film and record according to the script to create an authentic and emotionally rich TV commercial.
- Edit, add effects and music: After obtaining the raw video, proceed with editing, cutting, and adding appropriate effects and music. If necessary, hire voice actors or adjust the sound to ensure the video is as engaging as possible.
- Check and adjust: Review the video, get feedback from the internal team, etc. If there are any issues, address them immediately before the TV commercial is released.
- TV commercial promotion: Broadcasting advertising videos on legal channels, in addition to television, can release videos on various platforms to increase appeal and engagement for your brand.
The above steps help brands create a complete and effective Tet TV commercial, thereby fostering a strong connection with viewers, increasing brand awareness, and boosting sales during the year-end season.
Instructions: Construction method TV commercial script for Tet (Vietnamese Lunar New Year) effective and attractive
Some things to keep in mind when producing Tet (Lunar New Year) TV commercials.
Tet (Lunar New Year) TV commercials are produced with the aim of stimulating shopping demand, reaching potential customers, increasing sales and brand awareness, etc. TV commercial You need to be aware of the following issues:
- Thoroughly research your target audience and analyze their consumption habits to develop a suitable message.
- Create content that delivers a unique message to stand out. However, ensure legal compliance and do not violate any platform guidelines.
- Choose the channel with the most viewers and select a broadcast time slot with high traffic to increase the video's reach.
- Select suitable actors and prepare all necessary props and filming equipment.
- Carefully review content before release to minimize errors and ensure videos don't contain excessive advertising that might annoy viewers and cause them to skip over them.
Above is some information about Tet (Lunar New Year) TV commercials for our readers. These commercials, broadcast during the Tet holiday, have a strong appeal, contributing to increased brand awareness, attracting potential customers, and generating huge revenue for businesses at the end of the year.
See more:
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- Top 7 companies year-end summary film in Ho Chi Minh City quality
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