Reliable and professional TVC advertising production services for automobiles.

Right Media partners with you to create compelling and unique TV commercials for automobiles. We offer high-quality, reputable services at highly competitive prices. Beyond brand development, we promise to work with you to plan strategies and elevate your brand both now and in the future.

What makes a successful car commercial?

Before diving into specific examples, let's explore the core elements that make car commercials with millions of views so appealing. Below are the key factors that will help you create the most engaging and attractive TV commercial:

• Emotional Storytelling: Buying a car is a big decision, often linked to important life milestones such as career success, starting a family, or a desire for exploration… A good TV commercial that taps into those emotions and needs can act as a bridge to encourage customers to "spend money" on the car you're selling.
• Cinematic Visuals: From aerial shots of majestic roads and slow-motion footage capturing intricate design details, to lighting and color effects, everything must meet the standards of a cinematic work.
• Epic, trendy music: Music is the soul, guiding the viewer's emotions. Depending on the car's positioning, it could be a majestic symphony, an energetic EDM tune, or an inspiring pop-rock piece.
• The message is clear: Each car has a key strength. Therefore, the TV commercial needs to focus on highlighting that message: Superior safety? Leading style? Peak performance? Or a reliable companion for every family?
• Demonstrates sophistication: Instead of dryly listing features, show the audience how they work in practice. For example, to demonstrate spaciousness, show a picture of a family comfortably enjoying a picnic. To talk about the intelligent headlight system, show the car driving on a challenging, dark road.

Introducing some impressive car commercials in Vietnam.

The Vietnamese automotive market has witnessed many elaborate and impactful advertising campaigns. Here are five prime examples:

1. VinFast Lux A2.0 & SA2.0 – A source of national pride

The TV commercial was released during the initial phase of VinFast's launch of its luxury car duo, particularly in conjunction with the F1 event in Hanoi. The goal was to affirm the international standing and quality of a Vietnamese automotive brand.

The TV commercial was produced on a scale and quality comparable to any luxury car brand in the world. The powerful shots of the car speeding along the F1 racetrack, combined with stirring music and a message about the "fierce spirit of Vietnam," truly created a sense of national pride, building a high-end and aspirational brand image.

VinFast Lux A2.0 promotional video 

2. Hyundai Santa Fe – Embodying the desire for exploration

Hyundai Santa Fe's TV commercials typically target successful young families who love travel and exploration. Instead of focusing solely on the car, the Santa Fe TVCs tell stories of the journey. They make the most of the majestic beauty of Vietnam's nature, from the mountain passes of the Northwest to the coastal areas of Central Vietnam.

The car isn't the main character, but rather a reliable companion, taking the family to priceless experiences. This is a very effective way of telling a story through emotion.

3. Mitsubishi Xpander – A great car commercial TVC

The Xpander is a "national" MPV model. Their campaigns are often linked to the Lunar New Year, a time when the need for family reunions is at its peak. Xpander's car commercials usually feature heartwarming stories about the Lunar New Year.

With its spacious interior, the car became a means of transporting not only people, but also gifts, love, and connecting family members after a year of separation. They were very successful in positioning the Xpander as "the car of Vietnamese families."

Xpander car advertisement video 

4. Toyota Vios – Your companion on every journey.

The Toyota Vios has always been known for its durability, fuel efficiency, and practicality. Their TV commercial needs to reinforce this belief. Vios advertisements are usually not overly flashy. Instead, they focus on everyday situations: taking children to school, commuting to work daily, visiting relatives in the countryside, etc.

The underlying message has always been peace of mind, durability, and low running costs. They're not selling a flashy car; they're selling "peace of mind" and "reliability" to every Vietnamese family.

5. Kia Seltos – Urban Lifestyle

When launched, the Kia Seltos targeted successful young people who loved technology and fashionable design. The Seltos TV commercials were always full of energy with trendy electronic music, dazzling city night shots, and youthful, dynamic characters. The advertisements not only introduced the car but also defined a lifestyle associated with it: modern, individualistic, and always at the forefront of trends.

Reliable TVC advertising production services for automobiles at Right Media.

To create high-quality and impactful films like these, choosing a production partner with the vision, experience, and execution capabilities is crucial. A wrong decision could render your massive marketing budget meaningless.

Right Media proudly positions itself as a professional media production company, ready to partner with automotive brands to create exceptional brand identities.

Gaining a deep understanding of automotive customers' "insights".

We understand that producing a car TV commercial isn't just about shooting beautiful car scenes. It's about deciphering the deepest desires of our customers—whether they seek family safety, recognition for success, or the freedom to explore. Right Media's strategic team will work with you to build a story that truly resonates with those insights.

High-quality image production capabilities

To create visuals worthy of a multi-billion dollar product, production capacity is paramount. Right Media possesses:

• Professional team: Comprising experienced directors and cinematographers (DOPs) specializing in commercial production, particularly high-speed motion shots.
• State-of-the-art equipment: We are capable of meeting the most demanding technical requirements with our 4K-6K camera systems, professional drones, and especially specialized equipment for car filming such as Russian Arm (robotic arm mounted on the car), camera crane, slow-motion filming equipment, etc.
• Top-notch post-production skills: The editing, color grading, special effects, and sound teams will breathe life into raw footage, transforming it into a true cinematic masterpiece.

Tell a creative story, not one that follows the beaten path.

Each brand and each car model has its own unique "personality," and Right Media is committed to avoiding generic, formulaic products. We will find a unique "Big Idea" and a fresh storytelling approach to make your TV commercial stand out and be different in the market.

Professional process, 4 RIGHT principles

For large projects involving multiple stakeholders and demanding deadlines, a professional workflow is essential for success. Right Media operates based on this philosophy. "4 Correct", providing complete peace of mind:

• Right Message: Ensure the TV commercial accurately conveys the core values of the product.
• Right Standard: We are committed to delivering a final product of the highest quality, befitting our brand's prestige.
• Right Time (On schedule): Always adhere strictly to the timeline to support launch campaigns and key events.
• Right Visual: Develop a visual language that is luxurious, powerful, and consistent with the brand positioning.

In addition to the issues mentioned above, regarding the cost of producing a TV commercial for cars, we will provide transparent consultation to our clients. You will clearly understand the process and necessary expenses to own a unique and vibrant video. With our working principle of providing complete peace of mind and trust, we hope to have the opportunity to cooperate with you.

Contact Right Media, and we will support you in developing a sustainable brand, collaborating with you to create engaging and unique automotive TV commercials that will help you increase your competitiveness in the market.

In short, a successful car commercial is the perfect combination of art, emotion, and strategy. It not only helps sell more cars but also builds customer love, desire, and loyalty to the brand. This is a big game, requiring significant investment and a worthy partner.