Educational TV commercials provide essential information to students and parents, expanding reach and enhancing the reputation of the organization. Currently, with the development of science and technology, the trend in TV commercial production is increasingly innovative. Accordingly, advertisements promoting the education sector are no longer dry and boring, but have become more engaging and attractive to viewers with interesting new approaches.
Why is investing in TV commercials important for the education sector?
As you, our readers, already know, TV commercials (TVCs) are one of the most effective tools for brand promotion, used in marketing campaigns by many businesses. Following this trend, the education sector is now also investing in video advertising to develop its brand and expand its reach to students near and far.
Accordingly, TV commercials for the education sector will serve as a bridge of information between schools and students. Below are the most obvious benefits that this form of advertising brings to the education industry:
- Increase brand awareness
This is one of the benefits that TV commercials bring to the education sector in particular and many other industries in general. With the current trend favoring video, print and text advertisements are no longer as popular as before. Instead, viewers can easily spend hours browsing social media and watching videos.
Compared to traditional written introductions, today's viewers prefer videos because of their engaging colors and sounds. Therefore, choosing TV commercials for the education sector is one of the options that helps schools reach students both near and far through mass media.
The TV commercial features clear, detailed images of the school's facilities, introduces faculty and programs in an impressive way, helping viewers remember the school's name and increasing the chances of students learning about the educational institution. Through the advertisement, students and parents will grasp basic information about the school, saving time on research, thereby helping the school create a strong impression and brand recognition.
- Expand reach
Besides the benefits mentioned above, producing TV commercials for the education sector also helps expand the reach to the target audience. As you know, technology today has developed tremendously compared to the past, and the speed of information transmission via the internet allows for efficient information dissemination.
Advertisements for educational institutions are presented to viewers in a visually engaging and lively way, making them interested and impressed. Simultaneously, with their wide broadcast reach, educational TV commercials are present in almost every home, expanding their reach and attracting a large number of students.
Especially now, with the explosion of video-sharing apps like TikTok and YouTube, advertising videos have the potential to reach a wider audience and reach more people. Short films with attractive colors and sounds help increase the effectiveness of communication campaigns, expand customer reach, increase conversion rates, boost engagement, and provide many other practical benefits.
- Attracting students
As mentioned above, the widespread broadcasting of TV commercials not only helps the education sector increase awareness and expand its customer base but also contributes to a good conversion rate. Accordingly, after watching the advertisement, students become attracted and interested in the school, lecturers, and programs, and will proactively register to participate.
However, not every TV commercial in the education sector is a success for brand promotion campaigns. Video production is crucial; the content must be creative, the message cleverly integrated, and the video's colors and sound must be appealing to attract viewers and pique their interest in the school's information.
New trends in TV commercials for the education industry.
Nowadays, with the development of technology, TV commercials for the education sector are produced with increasingly sharp and beautiful visuals, featuring captivating special effects, engaging content, and creativity. Therefore, the increasing level of competition forces educational institutions to invest more in promotional campaigns and constantly update their advertising to keep up with the times.
So, what are the current production trends for TV commercials in the education sector? Below are some effective advertising production approaches for the education industry that many production companies are implementing:
Focus on the student's learning experience.
Nowadays, educational institutions and organizations are investing in TV commercials, which is why the competition in the industry is increasing. Besides traditional videos introducing the school and its programs, today's commercials also focus on the experiences students have while studying at the school.
This is a key factor that contributes to appealing to viewers' psychology and generating conversion rates for the education sector. Therefore, educational TV commercials today increasingly incorporate images and video content showcasing students' learning experiences. In addition, real-world school activities are added to reassure parents and students and foster a positive impression of the school.
Some advertisements also focus more deeply on teaching methods. The aim is to help viewers make a positive assessment of the school's facilities and teaching capabilities. For example, a TV commercial for an international school might show images of students studying, working in groups, confidently presenting in class, and participating in various extracurricular activities, etc.
Invest in content and video quality.
Besides appealing to viewers' psychology by revealing more information about the curriculum and student experiences, TV commercials also need to invest carefully in visuals and sound. These are arguably the most important factors determining the success or failure of a TV commercial.
Many advertising videos today are incorporating modern technologies and effects to capture the best possible images and sound, such as using 4K cameras, drones, and other advanced equipment. Additionally, videos are enhanced with vivid special effects and graphics to increase the effectiveness of information transmission. The more meticulously produced a TV commercial is, the more professional the school appears, thereby increasing its credibility.
Emphasize academic results.
In addition to showcasing facilities and teaching content, TV commercials in the education sector are now focusing more on highlighting students' academic achievements. This trend is increasingly being adopted by many schools. Accordingly, advertisements often feature images of former students talking about their academic results and careers after studying at the school.
This will help the school increase its visibility and enhance its reputation with viewers. Don't forget to include images and certificates related to the students' fields of study, plus testimonials from the companies where the students are currently working to further increase the school's credibility.
Strengthening emotional connections
Besides the aforementioned trends, current TV commercials in the education sector are also produced with many elements that help connect emotionally with viewers. Specifically, to ensure a lasting and memorable impression, the video content will include an introduction as well as emotionally resonant stories from students.
For example, images of teachers and students participating in charitable programs, helping underprivileged children, or images of children donating old textbooks to friends in mountainous areas... Tapping into viewers' emotions will contribute to a higher success rate for TV commercials, especially when incorporating positive content, cheerful content, or elements that evoke sadness and empathy.
Use the celebrity effect.
Collaborating with influencers and KOLs has become a popular trend in many fields, including education. People with significant influence and a large following can help educational programs achieve better results, creating a celebrity effect that helps information spread more widely.
Typically, influencers and KOLs who are booked for advertising are those who directly share their experiences studying and living at the school. Due to their influence on social media, celebrities help attract a large audience, especially targeting the right audience: young people who are looking for future direction.
You can easily find images of celebrities promoting a particular school on social media, YouTube channels, etc. This is a popular advertising trend for the education sector, and many people are interested in and applying it, with very positive results, especially when combined with someone who is both well-known and has the education and practical experience at that school.
Utilize digital platforms
Expanding the reach to potential customers by broadcasting TV commercials across multiple digital platforms is a current trend. Besides television, TV commercials are also distributed on YouTube, TikTok, Facebook, and other platforms. This not only expands the reach but also allows for optimized advertising targeting different audience groups.
Therefore, advertisements are designed with a duration that ensures compatibility across platforms, providing the best viewing experience. For example, advertisements broadcast on YouTube, integrated into other videos, will have a short duration of about 6 seconds. During this time, the video content needs to be concise and to the point, conveying the message quickly and accurately.
For other platforms, videos can be longer and the storylines more detailed. Using user data-driven targeting tools also helps educational institutions accurately reach their target audience, such as students preparing for university entrance exams, parents with school-aged children, or professionals seeking advanced learning opportunities.
Towards personalizing advertising content.
Understanding and collecting user data across digital platforms, and tailoring advertising to individual users, leads to more effective communication. For example, when a viewer searches for information about a programming course online, TV commercials about similar courses will immediately appear on the social media platforms that person frequently visits.
Personalizing advertising content helps reach target customer groups effectively, and this approach is currently being adopted by many businesses. It can be immediately applied to advertising in the education sector to increase student reach and attract course registrations.
The trend in advertising is to focus on social issues.
In addition to the aforementioned trends in educational TV commercials, educational organizations are now incorporating social elements into their TVCs to create a positive impact within the community. Specifically, some advertisements integrate charitable activities, environmental issues, and social responsibility into their videos.
Furthermore, many advertisements now focus on training programs that are community-oriented, creating opportunities for students to contribute their youthful energy to building society. This will help enhance the reputation and image of the educational institution, while attracting talented individuals to participate in training courses to benefit the country.
In summary, TV commercials for the education sector are increasingly developing, with many high-quality products and engaging content. Videos with impressive visuals and sound are gradually replacing traditional print advertisements. Educational institutions can choose to apply these new advertising trends to their practice, producing engaging and attractive TV commercials that attract viewers, especially those targeting the right audience.
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