Have you ever "tasted" a dish just through a screen? In a fleeting moment, you see the succulent glistening of grilled meat, the vibrant contrast of a fresh salad, or feel the steam rising from a rich bowl of soup. Your sight is captivated, your hearing is stimulated by the delightful sizzling sound, and instantly, your taste buds are awakened. That's the power of a successful cooking commercial. Right Media, with its philosophy of "Authenticity Before Creativity," confidently partners with your brand to tell your culinary story in the most compelling way.
The undeniable power of cooking commercials in the digital age.
Why do major F&B brands, from high-end restaurants to fast-food chains and spice brands, spare no expense investing in cooking commercials? The answer lies in their ability to directly influence consumer psychology and behavior.
1. Awaken multiple senses through the screen.
The biggest difference with food is that it engages all five senses. A professional cooking TV commercial not only lets viewers "see" the food, but also lets them "hear," "smell," and "taste" it through association.
- Vision: With the help of specialized equipment (macro lenses) and post-processing techniques (color correction), the colors of the food become vibrant, and details (the crispness of the pastry crust, the juiciness of the fruit) appear sharp.
- Hearing: The sounds of a knife chopping on a cutting board, the sizzling of oil, the crunch when breaking a chocolate bar… All are intentionally captured and amplified to create a realistic and stimulating experience.
- It relates to the senses of smell and taste: When sight and hearing are captivated, the brain automatically activates associations. Viewers can "feel" the aroma of fried garlic, the rich taste of melted cheese. This is when the craving reaches its peak.
2. Cooking commercials – The art of brand storytelling.
A cooking commercial doesn't just sell a specific dish; it sells an experience, a lifestyle, a brand story.
- The story of its origin: The video could tell the story of organic ingredients, a family recipe, or the passion of the chef.
- The story of the experience: A restaurant's TV commercial could focus on the cozy atmosphere of a family dinner, the elegance of a date night, or the convenience of a quick meal.
- The story of values: Does your brand represent health, convenience, or luxury? A TV commercial is the tool to convey that message visually and emotionally.
3. Drive behavior and increase conversions with cooking TV commercials.
The ultimate goal of advertising is sales. A well-produced cooking commercial will create an irresistible craving, prompting immediate action. This could include:
- Click the "Order Now" button.
- Visit our website to see the menu.
- Decide where to go to your restaurant this weekend.
- Add products to your shopping cart.
The difference between "food filming" and "food-themed TV commercial production"
"I have a good phone, I can film it myself." This is a common mindset among many small business owners looking to save costs. However, the difference between an amateur "food filming" video and a professional cooking commercial is immense. Self-production without expertise often leads to disastrous pitfalls:
- The food's colors are "unflattering": Insufficient lighting or the wrong color temperature can make food look pale, discolored, and lose its freshness. Grilled meat might look burnt, and vegetables might turn yellow and wilted.
- Amateur Food Styling: Not knowing how to arrange and prepare ingredients makes the dish look messy, unappealing, and fails to highlight the "star" ingredient.
- Dirt and noise: The video is full of ambient noise, while the "precious" sounds of the food (sizzling, crisping) are not captured.
- The camera angles are boring and lack emotion. Filmed from a single angle, without close-ups, moving shots, or slow-motion… the video becomes monotonous and fails to convey emotion.
- The story is disjointed: Without a script, the video is simply a series of cooking steps, lacking any highlights, a story, or anything memorable for the viewer.
These low-quality videos not only fail to sell products but also inadvertently diminish the brand's value and professionalism in the eyes of customers.
Right Media: Where "Authenticity" and "Creativity" intersect in every culinary image.
Understanding the stringent requirements of the F&B industry, Right Media We provide professional cooking commercial TVC production services, based on the core philosophy: "Getting it right before creating." This philosophy is especially important in food-related TVC production.
What does "correct" mean?
- Correct color: Ensuring that food colors appear realistic, appealing, and as true to life as possible through advanced white balance and color correction techniques.
- Perfect timing: Capture those precious "golden" moments: the glistening drops of honey, the juicy slices of lemon being squeezed, or the invitingly stretchy cheese.
- Correct sound: Recreating and enhancing the sound of the food perfectly, eliminating background noise and retaining only the finest essence.
- The message is correct: Every frame, every camera angle must serve a single goal: to convey the "right" message and soul of the brand.
What is "creativity"? Only when the foundation of "Rightness" is solid can the Right Media team begin to "Create." This includes unique camera angles that no one has tried before, captivating storytelling, and the art of arranging food as a work of art.
With over 5 years of experience and more than 10,000 videos produced, Right Media is more than just a film production company. We are a "production house" with a professional operational process, proven by the trust of our major partners. This professionalism and meticulous process is the guarantee of the quality of every cooking TVC we create.
Check out this sample TV commercial for Vietnamese sandwiches produced by Right Media.
Unveiling the 7-step process for creating a visually appealing and delicious-looking cooking commercial at Right Media.
To create a finished product, Right Media adheres to a rigorous process, ensuring that every detail is controlled and optimized.
Step 1: Receiving the request & conducting research: This is the most important step. We will sit down with you to listen: What is the unique selling proposition (USP) of your dish? Who is your target customer? What emotions do you want to convey (cozy, luxurious, dynamic)?…
Step 2: Brainstorming & Scripting: Based on the brief, Right Media's creative team will develop the concept and a detailed script. The script will clearly outline the story, message, and key scenes.
Step 3: Develop the storyboard and storyboard (if needed): The written script will be "visualized" using a storyboard. This step helps you clearly visualize each frame that will appear, ensuring agreement between both parties before filming begins.
Step 4: Pre-production: The preparation phase for the 70% decision is a success. We will:
- Choose a location or design the studio setting.
- Casting actors and models (if needed).
- Most importantly, create a detailed plan with a food stylist.
Step 5: The Art of Food Styling: This is the soul of a cooking commercial. Right Media's food stylists are true artists. They know how to make vegetables look fresh for hours under hot lights, how to use techniques to create attractive smoke effects, and how to arrange the food in the most photogenic way.
Step 6: Production Date: With thorough preparation, the filming day will go smoothly. Right Media's team (director, DP, lighting, sound) will work professionally, on time, and with meticulous preparation.
Video testimonial from Ms. Na (Head of Brand & Marketing, Shinhan Finance) for Right Media
Step 7: Post-production:
- Film editing: They pieced together raw footage to create a smooth narrative.
- Advanced color correction: "Coloring" the food, adjusting contrast and brightness to create the desired film "mood" and highlight the dish.
- Sound design & background music: Add in the sizzling sounds, the clanging of knives and cutting boards, the crunching sounds of chewing… and choose a suitable background music to heighten the emotions.
In the highly competitive F&B market, a poorly produced cooking commercial is like a restaurant with a dilapidated facade. No matter how delicious the food inside, customers will hesitate to enter.
Don't let your passion project get lost among thousands of other entertainment content every day. Let Right Media, with its experience, dedication, and "Getting it Right Before Creating" workflow, help you tell your culinary story in the most engaging and professional way.
A well-produced cooking commercial isn't an expense; it's the smartest investment to "enhance your business's reputation" and boost revenue. Contact Right Media today for expert advice on food-related TV commercial production solutions:
- Hotline: 0901 391 002
- E-mail: anhtai@rightmedia.vn
- government: https://rightmedia.vn
- Address in Ho Chi Minh City: 311/70A No Trang Long Street, Ward 13, Binh Thanh District, Ho Chi Minh City
- Hanoi address: 105-E5, Trung Tu Street, Dong Da District, Hanoi
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