Professional all-inclusive TV commercial production service for Tet beer

A successful beer commercial is not simply about introducing a product; it must be a cinematic work that touches emotions, evokes a spirit of unity, togetherness, and the joy of welcoming the Lunar New Year. This article will analyze the importance of beer commercials during the Tet holiday season and introduce the professional, all-inclusive production solution from Right Media – the ideal partner to take your beer brand to the next level.

The strategic importance of TV commercials for beer during the Tet holiday season.

The beer industry always considers the Lunar New Year season as its most important marketing battleground. A well-produced, professional TV commercial for beer during Tet brings undeniable strategic benefits. These include:

Capitalize on the highest consumer and emotional needs.

Tet is a time when beer consumption surges, associated with year-end parties, family gatherings, New Year's greetings, and spring festivals.

• Appealing to the sentiment of "family reunion": Beer during Tet (Vietnamese Lunar New Year) is not just a beverage, but a symbol of connection and sharing. A successful Tet beer TV commercial must know how to integrate the product into the most emotional moments of the Tet season (greetings, hugs, the crisp sound of clinking glasses), transforming the brand into an indispensable part of the joy of family reunion.
• Stimulate impulsive shopping: During the Lunar New Year season, consumers often shop based on emotion and generosity. A captivating TV commercial with beautiful visuals and a positive message will create strong inspiration and immediately encourage purchasing behavior.

Establishing brand position and creating brand differentiation.

The Vietnamese beer market is extremely competitive, with the presence of major domestic and international players. Beer commercials during the Tet holiday season present a golden opportunity for brands to assert their unique identity.

• Creating media trends: Tet (Lunar New Year) TV commercials often have a high potential for going viral, becoming a hot topic of discussion on social media. This virality not only increases brand awareness but also creates a clear distinction from competitors.
• Elevate your brand's prestige: Investing in a high-quality, cinematic TV commercial with advanced filming and editing techniques will reinforce the brand image as a premium product, worthy of being the top choice at the dinner table.

Cross-platform and long-term effectiveness

Although called TV commercials, these videos are now even more effective on digital platforms:

• Optimized for TV and Digital: High-quality video ads can be edited into shorter versions (15s, 6s) to optimize for advertising on YouTube, Facebook, and TikTok, ensuring multi-channel and multi-audience reach.
• Brand assets: A classic Tet beer commercial can be reused for many years, or become the inspiration for subsequent marketing campaigns.

Right Media – Professional all-inclusive TV commercial production service for Tet beer

Producing a TV commercial for beer during Tet (Lunar New Year) requires a seamless combination of explosive creativity and technical precision. Right MediaWith extensive experience in producing TV commercials for FMCG and beverage industries, we are confident that we are the perfect partner for your Tet campaign.

This TV commercial was produced by Right Media and partner Impotas Group.

Here are the reasons why you should choose us:

Exploring Insights into Vietnamese Tet Beer Culture

Right Media's core strength lies in its deep understanding of beer consumption culture during the Lunar New Year.

• A groundbreaking, emotionally resonant storyline: Our team of scriptwriters not only writes scripts but also builds stories with depth, exploring valuable insights such as year-end pressure, the pride of returning home, the importance of well wishes, and the spirit of overcoming challenges. Each beer commercial sells more than just beer; it sells "joy," "optimism," and "hope."
• The perfect brand voice: We understand the characteristics of each beer brand (premium, youthful, traditional) to adjust the script's tone, music, and color scheme so that the TV commercial accurately reflects the brand's identity, creating consistency in communication.

A closed-loop production process, meeting film standards.

Right Media provides a complete service package from concept to final product, helping businesses save time and costs while ensuring maximum quality control.

Step 1: Ideas and Script:

• Extensive market research: Analyze successful Tet beer commercials from recent years and the latest Tet trends to generate unique ideas and avoid repetition.
• Develop a detailed script: The script was meticulously crafted, paying attention to scene details, dialogue, voice-overs, sound effects, and especially the technique of shooting close-ups of the beer product (pouring, foam, bottle/can) to make it as impressive and professional as possible.
• Production design: Plan in detail the setting, costumes, and props (e.g., traditional Tet setting, modern setting, or grand party scene) so that the TV commercial accurately conveys the Tet atmosphere.

Step 2: Production – Cinematic Quality:

• Advanced rotating equipment: Right Media utilizes cinema cameras, specialized lighting equipment, and motion capture technologies to create smooth, impressive camera angles that meet cinematic quality standards.
• A team of leading experts: The director of photography and production team have experience working with major brands, ensuring quality control over visuals, acting, and on-set settings.
• Actor and set management: Selecting actors capable of conveying genuine emotions, along with a professional set management team, ensures the filming schedule is maintained, which is especially important during the peak Tet holiday season.

Step 3: Post-production – Creating a spectacular impact:

Post-production is where raw footage is transformed into a powerful and impactful TV commercial for Tet beer.

• Creative filmmaking: The editing is smooth and creates the necessary drama and emotion for the TV commercial.
• Color Grading: Adjust the colors to the warm, vibrant tones of Tet, highlighting the golden hues of the beer and the sparkling lights of the party.
• Motion Graphics and VFX: Design motion graphics effects, or visual effects if needed, to enhance the grandeur and modernity of the TV commercial.
• Sound Design and Voice Acting: We select high-quality, copyrighted background music and design the sound effects down to the smallest details (the sound of bottle caps being opened, beer being poured, glasses clinking) to enhance realism and stimulate the viewer's auditory senses.

Commitment to effective communication for beer TV commercials.

Right Media is committed not only to the quality of production but also to the communication effectiveness of its Tet beer commercials.

• Cross-platform optimization: We deliver optimized versions of TV commercials for TV, YouTube, Facebook, and outdoor LED screens, enabling clients to use them effectively across all channels.
• Ensuring legal compliance: Use images, music, and content that strictly comply with regulations on advertising alcoholic beverages and copyright, avoiding legal risks when broadcast.
• Long-term campaign support: Right Media is always ready to assist clients in adjusting and editing videos to suit different stages of their Tet (Lunar New Year) and post-Tet campaigns.

Factors determining the cost of producing a TV commercial for Tet beer

The cost of producing a TV commercial for beer during the Lunar New Year season varies widely, from budget-friendly packages to large-scale cinematic projects. This cost is determined by three core factors:

• Scenario scale and complexity: This is the biggest influencing factor. The more complex the script (multiple settings, large cast of extras, involvement of celebrities – KOLs/Celebrities), the higher the production costs and image rights fees.
• Technical requirements: Using high-end filmmaking equipment, employing special filming techniques, or requiring multiple filming days all increase the cost of renting equipment and hiring professional personnel.
• Post-production and copyright: Costs increase significantly if the TV commercial requires complex special effects, detailed sound design, and especially the cost of purchasing commercial music rights for widespread broadcast on TV and digital platforms.

Right Media understands the need for businesses to optimize their budgets. We are committed to transparency in every cost item, from pre-production to post-production. Right Media offers flexible production packages, helping your beer brand achieve the highest image and emotional quality, ensuring legal copyright compliance, while optimizing investment costs.