Affordable, all-inclusive TV commercial production service for Tet (Vietnamese Lunar New Year) confectionery.

Investing in a strong video content strategy, especially for Tet (Vietnamese Lunar New Year) confectionery TV commercials, is not just a trend but a necessity for brands to stand out in a fiercely competitive market. This article will delve into analyzing the strategic importance, cost structure, and introduce a cost-effective, all-inclusive TV commercial production solution for Tet confectionery from Right Media – a partner that helps you transform your products into symbols of Vietnamese Tet.

The strategic importance of TV commercials for Tet confectionery.

Tet (Lunar New Year) is not just a consumption season, but also a season for "emotional positioning" for brands. A TV commercial for Tet confectionery not only sells products but also sells a story, an experience of family reunion, and a cultural value.

The Tet market is a race between both domestic and international brands. Consumers are easily distracted by too many choices. Tet purchasing decisions are strongly influenced by emotions, tradition, and gift-giving value. High-quality Tet confectionery TV commercials are the best tool to tap into these emotional layers.

TV commercials serve as core content, easily reusable and effectively distributed across all modern media platforms, including traditional TV, YouTube, Facebook, TikTok, and outdoor (OOH) advertising screens. Consistency in visuals and messaging across these channels is crucial to campaign success.

For a TV commercial advertising Tet confectionery to be successful, it needs to deeply integrate the following values:

• Traditional values: The goal is to evoke the atmosphere of traditional Tet (Lunar New Year), from the music and the setting of a family gathering to the imagery of the festive feast.
• Connection value: The product is associated with sharing, kinship, and gratitude during the spring season.
• Aesthetic value: Product images should be visually appealing and luxurious, with particular emphasis on the packaging to stimulate demand for gift-giving.

Check out a TV commercial for Cherrish pudding | Lai Phu x Right Media

What are the benefits of advertising Tet (Lunar New Year) confectionery on TV commercials?

Producing a TV commercial for Tet (Lunar New Year) confectionery is not just a marketing expense, but a crucial strategic decision for business during the Tet season. It's a key differentiator between your brand and the competition. Here are the benefits it offers:

• Direct impact on Brand Recall and Top-of-Mind: TV commercials for Tet (Vietnamese Lunar New Year) confectionery often tell touching stories about family and hometown. Connecting your confectionery products to these positive memories transforms them from mere commodities into a part of the cultural heritage on the Tet feast table. Well-written, meaningful TV commercials are easily shared on social media, creating free word-of-mouth, allowing the message to spread more powerfully than any banner or text advertisement. This plays a crucial role in optimizing media costs.
• Role in distribution and point-of-sale strategy: TV commercials are not just advertisements; they also strongly support sales and distribution teams. Broadcasting a large-scale Lunar New Year confectionery advertising campaign enhances credibility, building trust among distributors and dealers in the product's sales potential, thereby securing more prominent display locations in supermarkets and convenience stores. Furthermore, the images and sounds from the TV commercials shown at points of sale act as a strong reminder, encouraging customers to choose your products.
• Brand positioning in the high-end gift segment: The majority of Tet confectionery sales come from the demand for gifts/gift baskets. The TV commercial must position the product as a luxurious and meaningful gift. High-end Tet confectionery TV commercials need to utilize cinematic techniques, warm colors, and actors with charisma to convey the elegance and prestige befitting an important gift. Through the script, the TV commercial must highlight the meaning of gift-giving, transforming the box of confectionery into a bridge of deep affection and gratitude.

How much does it cost to produce a TV commercial for Tet (Vietnamese Lunar New Year) confectionery?

The cost of producing a TV commercial for Tet confectionery can range from tens of millions to billions of VND, depending on several key factors:

• Ideas and script: A script that requires extensive visual effects (VFX/CGI), elaborate set design, or filming in multiple locations will drive up costs compared to a simpler script filmed in a studio.
• Production scale and workforce: Hiring professional directors, cinematographers, and crews, using high-end 4K/6K cinema cameras, and employing specialized lighting systems will increase costs. In particular, the cost of actors accounts for a significant portion; if the brand decides to invite KOLs or celebrities to be its representatives, the budget will skyrocket.
• Post-production: A TV commercial that requires significant investment in sophisticated color grading to create a vibrant Tet atmosphere, professional sound design, or the creation of exclusive background music will demand higher post-production costs. Clearly analyzing these elements from the pre-production stage helps businesses control and optimize their budget effectively for their Tet confectionery advertising TV commercial campaign.

A "hit" Lunar New Year advertising project by SONY in collaboration with Right Media.

Right Media's all-inclusive TV commercial production service for Tet confectionery.

Right Media We are a leading provider of comprehensive, affordable TV commercial production services for Tet (Lunar New Year) confectionery, committed to delivering maximum communication effectiveness within an optimized budget. We understand that the success of a Tet campaign depends on the perfect combination of artistic creativity and business objectives.

Right Media's outstanding strengths

• Creative strategic thinking: Right Media is not just a producer; we are a strategic partner. We begin by analyzing consumer insights during the Lunar New Year season, and from there, we build viral scenarios that create a deep emotional connection and directly drive purchasing behavior.
• Complete package process: Clients receive a comprehensive service that simplifies complex processes: from research and idea generation to production (filming), post-production (editing, color grading, sound, special effects), and finally, delivery of optimized versions for each platform (TV, YouTube, TikTok). This saves businesses time and management costs.
• Team of experts and state-of-the-art equipment: With a team of directors, DOPs, and producers experienced in producing hundreds of TV commercials for major FMCG brands, we guarantee cinematic-quality visuals. We utilize 4K/6K filming equipment and professional lighting systems to ensure your TV commercial has the sharpest and most impressive images.

The difference in post-production of Tet TV commercials at Right Media

Post-production is the soul of a TV commercial, and Right Media focuses on emotional elements:

• Color Grading: The "Tet Flavor" Applying a warm, vibrant color palette (red, yellow, orange) combined with natural light enhances the beauty of the product and creates a sense of togetherness, fostering familiarity and good fortune.
• Sound Design: Emotion Using characteristic sounds of Tet (firecrackers, laughter, greetings) along with licensed or original background music amplifies emotions and brand recognition, making the TV commercial easily resonate with viewers.
• Product Highlighting: Using special effects (motion graphics, clean-up) to highlight the image of the candy box makes the product look more attractive, high-end, and desirable on screen, boosting the desire to buy it as a gift.

Right Media's commitment to value and effectiveness.

Right Media is committed to delivering exceptional value through:

• Quality guaranteed: We are committed to delivering sharp, high-quality images that meet premium TV and digital broadcasting standards, delivered by a team of highly skilled professionals.
• Cost transparency: We provide detailed, all-inclusive quotes with no hidden costs during the implementation process, ensuring optimal budget optimization for our clients.
• Multichannel Optimization: In addition to the main TV commercial, we support editing and producing short spin-off TV commercials (15s, 6s) and behind-the-scenes videos, optimizing content for multi-channel communication strategies across social media platforms.

The Lunar New Year season comes only once a year, and the opportunity for your Tet confectionery brand to explode is short-lived. Investing in a high-quality, strategically planned TV commercial for your Tet confectionery is crucial to transforming brand recognition into actual sales. With our experience, creativity, and efficient all-inclusive process, Right Media is confident in being your partner in creating films that are not only visually stunning but also deliver outstanding business results. Let us tell the story of your Tet flavors in the most impressive way!