There are many reasons why businesses are willing to spend a significant amount on brand identity TV commercials. Among them, five main reasons stand out, the most important being that TV commercials effectively build brand image, influence user emotions and behavior, highlight the brand, create differentiation, and optimize advertising effectiveness. More specifically, we will analyze this issue in detail below.
TV commercials (TVCs) are currently a popular brand communication method used by many businesses. Thanks to their widespread popularity and easy accessibility to viewers, brands are promoted extensively. For example, Coca-Cola, Samsung, Vinamilk, etc., release numerous TVCs annually to build brand recognition and attract customers.
Videos are increasingly well-invested in both content and visuals, making it impossible for viewers to look away. Furthermore, the frequent appearance of advertisements on various media platforms helps brands become deeply ingrained in the minds of viewers.
Besides that, TV commercials offer many other benefits to businesses, which is why large companies and corporations are willing to invest heavily in them. Here are five main reasons:
TV commercials help build and establish brand recognition.
This is one of the main reasons why businesses invest heavily in TV commercials. Brand image is arguably a crucial element in positioning a brand in the market. Building and promoting a brand through TV commercials helps viewers easily remember information, grasp the message quickly, powerfully, and consistently.
Beyond simply introducing products and services, TV commercials also contain messages with humanistic values, social connections, and reflect the brand's vision and role in people's lives. This can foster positive feelings in viewers, influence their purchasing decisions, and ultimately bring positive benefits to the business.
You can easily find television commercials with humorous, funny, or even sad content... But generally, they all offer viewers some core value that leaves a lasting impression. At the same time, consistency and uniformity across commercials make a brand stand out and differentiate itself from competitors in the market.
Image cropped from a Coca-Cola TV commercial.
For example: Coca-Cola advertisements consistently feature the brand's signature red color. Combined with content tailored to each stage, time, and event, this makes the advertisements stand out, attract viewers, and leave a powerful impression.
TV commercials influence the emotions and behavior of consumers.
TV commercials (TVCs) help build brands effectively through visually and audibly high-quality audio and video content. Furthermore, TVCs are a useful tool for businesses to connect with consumers' emotions and influence their behavior.
It can be said that emotions are one of the most powerful factors influencing consumer purchasing decisions. Through the message of a TV commercial, viewers can become consumers and choose to support your products and services. An increase in the number of consumers, meaning higher revenue, indicates that the TV commercial has achieved considerable success.
This is why many businesses are now starting to exploit the emotional element in TV commercials, incorporating genuine stories of joy and sadness into their advertisements. As a result, these commercials not only simply introduce products but also impact emotions, stimulating consumer attention and leading them to choose to purchase the product.
Furthermore, when viewers are interested in and enjoy an advertisement, they are more likely to share it with more people. This helps your brand spread widely and reach more potential customers.
For example: Biti's TV commercials, released every Tet (Lunar New Year) with a message about family love, help to widely promote the product and touch the emotions of viewers, especially young people. They tend to look forward to new versions of the brand's TV commercials each year.
TV commercials are a useful tool for creating differentiation.
Large businesses invest in TV commercials to build and develop their brands not simply to leave an impression on viewers. More importantly, they choose to use short advertisements to highlight their name and increase competitiveness against existing rivals in the market. This is one of the key reasons mentioned.
If your brand doesn't stand out from the competition, customers are likely to forget about you and choose products and services from other brands instead. Therefore, to remind customers of your brand, releasing a TV commercial every quarter is essential and highly effective.
Especially when businesses invest in high-quality TV commercials with vivid, eye-catching visuals and distinctive sound, it helps create a unique style and highlight the brand. With a clear identity and differentiation, viewers will easily recognize the brand, converting viewers into potential customers.
Apple's TV commercial has a simple yet incredibly captivating style.
For example: Apple releases TV commercials with a minimalist yet highly engaging style, standing out from the commercials of other phone brands on the market.
TV commercials for brand recognition and optimizing multi-channel advertising effectiveness.
Television commercials (TVCs) are one of the most widely used promotional tools from the past to the present. However, in today's digital age, TVCs, or video advertisements, have been developed and utilized across multiple channels, helping brands reach a wider audience.
For example, video advertisements can be broadcast on social media platforms like Facebook, Instagram, and YouTube, or TV commercials can be streamed directly on the company's website. This multi-channel advertising strategy expands the customer base. The more viewers learn about the product or service, the higher the chances of converting sales.
For example: Shopee's advertising campaign, featuring a TV commercial with the "Baby Shark" theme, attracted widespread attention. This led to a significant increase in Shopee's website traffic, generating substantial value for the business.
TVC – A long-term investment, creating sustainable value.
A TV commercial, as a long-term investment, provides sustainable benefits for businesses in building and developing their brand. A successful advertising video helps businesses attract potential customers while creating consistency and uniformity in their brand identity. Businesses can use TV commercials for many years.
Successful TV commercials have an incredibly strong and memorable impact. This allows brands to maintain their presence in the minds of viewers, especially potential customers, even long after the advertising campaign has ended.
Especially for large brands, they often produce TV commercials that ensure that even after they stop airing, they will still maintain lasting value for the brand over time.
OMO's TV commercials deliver valuable messages every year.
For example: OMO's TV commercials continue to hold significant value for viewers year after year. Even many commercials that stopped airing long ago still leave a strong impression on the audience.
Brand identity TV commercials bring significant value to businesses. Therefore, large corporations don't hesitate to invest a large sum of money in TV commercial production each year. With their ability to tell stories through captivating and engaging visuals, TV commercials have become an effective advertising tool. If you need to produce a promotional video for your business, please contact us. Right MediaWe are always ready to advise and support you on your journey to building and positioning your brand.
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