List of Momo TV commercials that attract viewers.

MoMo's TV commercials are more than just advertisements; they're events, invitations to participate in an emotionally charged digital festival. This article will delve into some of the most impressive e-wallet TV commercials, deciphering the formula that has helped them win the hearts and habits of Vietnamese users.

Decoding the Momo TVC – The Allure of the "Electronic Wallet"

To understand MoMo's TV commercials, it's first necessary to understand their core marketing philosophy that sets them apart: transforming meaningless transactions into emotional connections.

• Emotions outweigh functionality: Instead of talking about complex security technology or money transfer procedures, MoMo's advertisements focus on... result of those features: the joy of a grandchild receiving an online lucky money gift from their grandmother, the heartwarming feeling of contributing to a needy cause, or the infectious laughter of friends pooling money for a meal.
• Gamification is an "addictive substance": MoMo is a master at transforming financial activities into engaging reward-based games. They understand that users are more enthusiastic when there are elements of chance, collection, and competition.
• "Capturing" Vietnamese culture, especially Tet (Lunar New Year): MoMo has cleverly "digitized" traditional Tet customs such as giving lucky money, exchanging New Year greetings, and picking lucky branches, transforming its application into an indispensable part of the modern Tet celebration.

Listing the hottest Momo TV commercials

Below are some typical TV commercial campaigns that clearly demonstrate MoMo's unique and successful marketing DNA:

1. “The Shaking Universe – MoMo X Phuong My Chi”

When talking about MoMo TV commercials, you have to mention "Shake and Win". This is not just an advertisement; it's a "national festival" on mobile phones every Tet holiday.

• Strategy & Insight: MoMo recognized that Tet (Lunar New Year) is a time when people have more free time and a high need for entertainment and connection. They created a simple game (shake your phone to receive gifts) that is highly addictive, encouraging users to interact with each other (ask for turns, give gifts) to spread the word naturally.
• Analysis of typical TV commercials: The "Shake and Win" TV commercials typically follow a common formula: a star-studded cast, a catchy theme song (jingle) with a repetitive "shake shake" chorus, and humorous scenes depicting the act of shaking a phone at all times and in all places. The TV commercial not only promotes the game but also provides simple gameplay instructions, turning "shake and win" into a viral phenomenon throughout Vietnam.
• Impact: Creating a new habit for Vietnamese people every Tet holiday, attracting tens of millions of users, and helping MoMo dominate the digital space during the most important peak season of the year.

2. MoMo e-wallet – A powerful assistant

This TV commercial by MoMo is a campaign focused on repositioning the brand, from a simple e-wallet application to a comprehensive "financial assistant" with the support of AI.

The TV commercial opens with an image of a young man confused about his expenses, illustrating the anxiety of managing finances. MoMo cleverly uses a personified AI avatar – a friendly and trustworthy man in a pink suit – to explain the app's outstanding financial features.

Throughout the TV commercial, features such as "better spending management," "buy now, pay later," "investing with a small amount of capital," and "saving for big goals" are presented visually, with vivid illustrations ranging from shopping to saving for a car. The gentle music, clear commentary, and engaging tone create a friendly and easy-to-understand experience.

The TV commercial concludes with a powerful statement: "Because MoMo is your AI-powered financial assistant," while also emphasizing the full potential of MoMo's features. This advertisement successfully conveys a complex financial message in a simple, relatable way, positioning MoMo not just as a payment tool but also as a trusted companion in all personal financial decisions.

3. MoMo TVC – Financial assistant with AI

This TV commercial by MoMo marks a significant step in its brand repositioning, from a popular e-wallet to a comprehensive "financial assistant," with a particular emphasis on Artificial Intelligence (AI).

The TV commercial opens with the familiar proverb, "The ancients said, 'Self-reliance is key,'" but immediately breaks away from that old notion with a modern message: "Nowadays, you don't have to do everything alone." The image of a young man struggling to carry many watermelons on the beach symbolizes the burden of managing personal finances.

MoMo emerged as a lifesaver. The message "MoMo financial assistant with Artificial Intelligence" was clearly emphasized. Subsequent footage visualized diverse financial features: from "management" (represented by clay pots labeled "Rent," "Food," "Transportation," etc.) to "saving" (a watermelon transforming into a piggy bank), "borrowing" (a floating money bag), and "investing" (stock market charts on a wooden frame).

The cheerful, optimistic music, along with the youthful and energetic images of the boy and girl, created a friendly and easy-to-understand TV commercial. MoMo concludes with the statement, "MoMo, your AI-powered financial assistant, helps you do more with money," positioning itself not just as a payment application but also as a smart companion, providing comprehensive support to users in all aspects of their finances.

4. TV commercial "Group Fund on MoMo"

The TV commercial opens with the familiar folk saying, "Eat at home, carry the village's trumpet," evoking the image of the hardship and inconvenience of manually managing a common fund. The image of a young man in traditional costume blowing a trumpet, looking quite exhausted, is repeated many times, symbolizing the difficulties in record-keeping, debt collection, or announcing fund meetings.

The emergence of the "Group Fund on MoMo" feature is the solution to this problem. The TV commercial visually illustrates the benefits: "Automatic recording and statistics of income and expenses" with an image of an ancient gold-plated board that automatically fills in the data; "Sending reminders for you to pay the fund on time" with an image of a bronze drum that automatically vibrates; and "Quick and easy fund deposits and withdrawals" with images of depositing/withdrawing coins from a pair of ancient musical instruments.

The cheerful music, combined with clear commentary and a humorous tone, transformed a seemingly dry financial feature into something relatable and easy to understand. The TVC concludes with the affirmation, "MoMo's group fund helps you manage your funds effortlessly" and "MoMo, your financial assistant," positioning MoMo as a smart, modern solution for all group fund management activities.

The golden formula behind the appeal of MoMo TV commercials.

The success of MoMo's TV commercials is not accidental, but stems from the application and refinement of a unique formula:

• Gamification of every interaction: Transform dry, monotonous activities into interactive, competitive, and rewarding games, fostering voluntary and enthusiastic user participation.
• "Capturing" the heart of the Lunar New Year season: MoMo has successfully "owned" the digital space every Tet holiday, turning its application into an indispensable part of cultural activities such as giving lucky money and exchanging New Year greetings.
• Telling a story with a wide range of emotions: MoMo is a master at manipulating audience emotions, from the humor and vibrancy of its Lunar New Year TV commercials to the touching and humane nature of its community campaigns.
• Music Marketing and Slogan: Every major campaign has a theme song or slogan that is extremely memorable, has the potential to create trends, and spreads naturally.
• The KOLs "universe" is diverse: They utilize a smart lineup of KOLs/artists, from legends to top entertainment stars, to reach every audience segment.

The success of MoMo's TV commercials is a classic marketing lesson about the power of understanding user culture and psychology. They proved that even a technology product can become relatable, warm, and full of emotion. By wrapping financial features within stories of family, joy, and compassion, MoMo not only built a "super app" but also cultivated lasting brand loyalty among millions of Vietnamese people.