Right Media provides TVC production services for reputable express delivery companies, helping brands convey speed, reliability, and superior technology. A professionally produced video is the most powerful tool to "visualize" your commitments, build strong trust, and create an unforgettable brand impression.
Why are TV commercials the ultimate weapon in the express delivery 'race'?
For a complex B2B2C (Business-to-Business-to-Consumer) service industry like logistics, a TV commercial is not just a regular advertising video; it's a strategic tool that offers multifaceted benefits. Here are the reasons why you should invest in producing a TV commercial for your express delivery company:
1. Visualizing superior "speed" and "technology".
You can't just say, "We deliver quickly." You have to. give Customers see it. A TV commercial with fast-paced editing, package tracking footage, combined with motion graphics simulating the order's path on a map, or spectacular footage of an automated sorting center… will transform the concepts of "speed" and "technology" from empty platitudes into something vivid and compelling.
2. Building trust
Trust in this industry is built on two sides: the seller's peace of mind and the recipient's satisfaction. A TV commercial can:
- Honoring the delivery team: Showcase images of dedicated, friendly, and careful delivery drivers ("the warriors in orange/blue/red uniforms...") who handle each package meticulously. They are the face and ambassadors of your brand.
- Transparency in the process: Footage of clean warehouse interiors and professional packing and sorting processes will help online shop owners feel secure entrusting their "brainchild" to them.
3. Tell a story that goes beyond the package.
A good TV commercial isn't just about delivering a product. It tells a story about connection.
For example: A touching video about how your service helped a mother in the countryside send gifts from home to her child studying far away, or helped a small shop owner in a provincial town sell goods nationwide. These stories transform your brand from a delivery service into a trusted partner, a messenger of love.
A TV commercial for the shipping company J&T.
4. Double impact: Persuading both online shops (B2B) and buyers (B2C)
This is the unique power of TV commercials in this industry. A single advertising video can achieve two goals:
- For shop owners (B2B): Affirming professionalism, scale, modern technology, and reliability.
- For buyers (B2C): Build familiarity and goodwill with the brand, creating a feeling of joy and excitement when seeing your delivery driver at your doorstep.
Unraveling the formula for creating effective TV commercials for express delivery companies.
By observing the successful campaigns of the industry giants in Vietnam, we can deduce a few proven golden formulas.
- "The Hero" Shipper: Most successful TV commercials from Giao Hang Nhanh (GHN), Giao Hang Tiet Kiem (GHTK), and J&T Express place the shipper at the center. They are not anonymous delivery workers, but everyday "heroes" who brave the sun and rain to complete their missions. Building an image of friendly and dedicated shippers is the most effective way to "humanize" the brand.
- The "technology" element is "Reason to Believe": To demonstrate their promise of speed and accuracy, TV commercials often incorporate impressive footage of technology: intuitive app interfaces, automated conveyor belt systems sorting hundreds of thousands of orders per hour, data centers, etc. This is the "reason to trust" for business clients.
- Heartwarming stories from the Lunar New Year: Similar to other industries, Tet (Lunar New Year) is a golden opportunity for express delivery companies to tell heartwarming stories. At this time, a package is not just goods; it's a Tet gift, a gesture of care and affection. TV commercials from J&T Express and Viettel Post often capitalize on this aspect very well.
- The music is catchy and has a fast, urgent tempo: The background music in a courier company's TV commercial almost always has a fast, strong, and intense rhythm to create a sense of speed and urgency. A catchy jingle or a brand song with meaningful lyrics about the delivery profession is also an extremely effective weapon.
Right Media – A professional TV commercial production company specializing in express delivery services.
To combine all of these elements – from speed and technology to emotional storytelling – you need a production partner who is not only strong in filmmaking techniques but also astute in brand strategy and understands the "game" of the logistics industry.
Right Media proudly presents itself as a professional media production company, ready to partner with express delivery brands to "Tell the Story of Speed Through the Language of Cinema".
Understanding the "game" of logistics and e-commerce
We see more than just a delivery service. We see the lifeblood of the digital economy, understanding the pressures and expectations at both ends of the supply chain: the shop owner's anxiety about a lost order and the buyer's excitement while waiting for their package. This understanding is the foundation upon which we build scenarios that truly resonate with customer insights.
The ability to transform dry, technical information into compelling visuals.
How can you make your conveyor belt system, data center, or app interface appealing on screen? That's Right Media's strength. We specialize in using creative filming techniques, combined with motion graphics and 3D animation, to transform complex technological processes into visually impressive and compelling examples that clearly showcase your competitive advantage.

Tell the story authentically.
We know how to capture the beauty in the daily work of our delivery team. Right Media's team won't create artificial images, but will capture the most authentic moments: the smile of a successful delivery, the careful arrangement of goods, or the sweat on their tireless journey. We help you honor your unsung brand ambassadors.
Flexible production processes that meet the industry's speed requirements.
Your industry is constantly evolving, and so is ours. With our professional project management process and the "4 Rights" philosophy (Right message, Right standards, Right schedule, Right visual thinking), Right Media is committed to delivering quality products on time, ready to serve your fast-paced marketing campaigns.
Cost-effective solutions for maximum efficiency.
We offer flexible service packages, transparent pricing, and always focus on creating a product with the highest return on investment (ROI) for your business's marketing budget.
How much does it cost to produce a TV commercial for a courier service?
This is a strategic investment in brand assets. The cost will depend on the scale and vision of the campaign.
- Concept and script: A video interview with partner shop owners will cost more than a Lunar New Year film telling a family story with professional actors.
- Production scale: Filming takes place over one day at the office or over several days across different provinces and cities, at large sorting centers?
- Technological and special effects elements: The extent to which motion graphics and 3D animation are used to simulate technology will directly impact the budget.
- The use of KOLs/Actors: Hiring a celebrity as a brand ambassador is different from using the company's own staff.
Contact a reputable production company like Right Media to share your goals. We will advise you on a customized solution that best suits your budget and delivers the highest effectiveness.
In the express delivery industry, speed is a necessary condition, but trust and brand emotion are the sufficient conditions for victory. A well-produced TV commercial for an express delivery company is the most powerful tool to help you stand out, not only delivering packages but also spreading the story of dedication, technology, and the desire to connect that your brand represents.





