Coffee TV commercials are one of the most popular product categories. Images of a cup of coffee, its rich and delicious flavor, are depicted in visually stunning and impressive footage. Right Media presents a look at some of the top impressive coffee TV commercials from famous brands in the following article.
TOP 7 interesting and impressive coffee commercials
The Vietnamese coffee market, with its diversity ranging from traditional filter coffee to modern chain stores, has witnessed the emergence of countless impressive TV commercials. Brands don't just sell coffee; they sell a lifestyle, an inspiration, a moment of reflection, or a connection. The keyword "coffee TVC" is more than just a marketing term; it represents the culture of coffee enjoyment and how brands strive to become a part of consumers' everyday stories.
This article will take you on a journey to discover the 7 most outstanding coffee TV commercials in Vietnam, analyzing the elements that have made them irresistibly appealing. This is not a dry ranking, but a vibrant glimpse into the relentless creativity in the coffee industry. Below are some of the captivating TV commercials:
Trung Nguyen: TVC “Creativity for Success”
When talking about coffee TV commercials, it's impossible not to mention Trung Nguyen and its advertising films imbued with philosophy and aspiration. The TV commercial with the slogan "Creativity for Success" is one of the best examples of this approach.
This TV commercial is from the famous Trung Nguyen coffee brand.
Message: Trung Nguyen doesn't just sell coffee; they sell "energy for creative minds." This TV commercial positions coffee not as an ordinary beverage, but as a tool, an indispensable companion on the path to success for great minds.
Image: Advertisements often feature images of famous people, brilliant minds from around the world, or young people grappling with big ideas. The frames typically have a subdued, classic color palette, evoking a sense of elegance, intellect, and contemplation. The coffee cup is always placed in the center, as a source of light, a catalyst for groundbreaking ideas.
Sound: The powerful background music, combined with the deep, authoritative voiceover, emphasizes keywords such as "creativity," "success," and "ambition."
Why is it attractive? Trung Nguyen's TV commercial taps into the psychology and aspirations of a large segment of consumers—young people, entrepreneurs, and intellectuals—who always want to assert themselves and achieve success. It creates empathy and inspiration, making viewers believe that drinking Trung Nguyen coffee is not just about enjoyment, but also a choice for those with big goals.
Nescafé: The "Connecting" TVC series – Embracing true values.
While Trung Nguyen chose the path of grandiose ideas, Nescafé found strength in ordinary, everyday moments. Nescafé's coffee TV commercials, especially those during Tet (Lunar New Year), always use "connection" as the central theme.
A popular Nescafé coffee commercial.
Message: Coffee is a catalyst for conversations and genuine connections between people. In an increasingly "virtual" world, Nescafé reminds us of the value of moments of togetherness and sharing over a warm cup of coffee.
Image: The TV commercials often revolve around relatable stories such as a child returning home after being away, long-lost friends reuniting, or simply a father and son sitting together in the morning. The images are always filled with warm light, smiles, and hugs. The signature red Nescafé coffee appears naturally, as an indispensable part of the joyful occasion.
Feeling: This is Nescafé's most powerful weapon. Their TV commercials skillfully tap into the deepest emotions of Vietnamese people: family affection, friendship, and reunion. Watching Nescafé ads, people see not only coffee, but also the atmosphere of Tet (Vietnamese New Year), a warmth that spreads everywhere.
Why is it attractive? Sincerity and intimacy. Nescafé has successfully transformed its brand into a symbol of care and sharing. Viewers easily find themselves and their loved ones reflected in the story, creating an invisible yet enduring connection with the brand.
Vinacafé 2014: TVC “The Essence of Time”
In the battle of the giants, Vinacafé has chosen its own path, a story steeped in self-expression and celebrating original values. The TV commercial "The Essence of Time" is a proud declaration of a brand with a long history.
Vinacafé's TV commercial is steeped in heritage, with impressive visuals and voiceover.
Message: Good coffee takes time. Vinacafé is not just a product; it is the culmination of a heritage, of patience and dedication passed down through generations.
Storytelling: The TV commercial guides viewers on a journey through time, from the early days of the factory's establishment, through the country's historical periods, to the present day. The story is told through the simple, authentic narratives of people who have dedicated their lives to Vinacafé.
Image: Using black-and-white documentary footage, combined with contemporary shots that evoke a nostalgic feel, images of skilled workers, stacks of coffee beans, carefully brewed coffee... all create an emotionally rich picture of inheritance and development.
Why is it attractive? This TV commercial taps into national pride and belief in enduring values. In a market where everything is changing rapidly, the story of Vinacafé's "unchanging" original flavor over decades creates a solid foundation for consumers. It's not just a coffee TV commercial, but also a lesson in appreciating heritage.
Starbucks: The “What's Your Name?” Campaign
As a global giant, Starbucks sells more than just coffee; it sells an experience and a culture. Its “What's Your Name?” campaign in the UK is a prime example of how the brand connects with deep-seated social values.
The TV commercial for Starbucks coffee strongly reflects the social values of the global coffee brand.
Message: Starbucks is a safe space where everyone is welcome and can be themselves. Asking for names and writing them on cups isn't just a formality; it's an act of recognition and respect.
A heartwarming story: The TV commercial focuses on the story of "James," a transgender man struggling to assert his new name in everyday life. The moment he walks into Starbucks, is asked "What's your name?" by the employee, and confidently replies "It's James," then receives a cup with his name on it, becomes a powerful and touching moment of self-affirmation.
Social impact: This campaign partners with the Mermaids organization to support transgender and gender-diverse youth. It's not just advertising, but also a meaningful social action, demonstrating the brand's support for the LGBTQ+ community.
Why is it attractive? Because of its courage and humanity, the TV commercial transformed a very ordinary act at Starbucks into a symbol of recognition. It showed that the brand cares not only about profit but also about social issues, creating an extremely strong emotional connection with viewers, especially young people.
Highlands Coffee: TVC “Stop the Teasing During Tet”
Highlands Coffee, on the other hand, demonstrates a different approach: quick-witted, humorous, and keeping up with youth trends. The TV commercial "Stop the Tet Joke - Keep the Stories Fun" is a prime example.
Highlands Coffee's humorous TV commercial features comedians Huynh Lap and Le Nhan.
Message: Tet is for love, so put aside the teasing and share sweet stories together, just like the Golden Lotus Tea from Highlands.
Humorous and timely: The TV commercial uses an extremely humorous exchange between two characters (played by Huỳnh Lập and "Sister Ca Nô" Lê Nhân), recreating the awkward questions that any young person has experienced during Tet (Lunar New Year). The actors' charm and wit created refreshing laughter.
The product is the solution: The Golden Lotus Tea appears as a "savior," helping to change the tense atmosphere and transform sarcastic remarks into pleasant conversations. The product is integrated naturally and plays a clear role in the script.
Why is it attractive? Because it humorously captured the essence of young people's feelings, this TV commercial instantly resonated with them and went viral on social media. Highlands Coffee demonstrated its flexibility by not only focusing on the traditional Vietnamese filter coffee image but also reinventing itself to better appeal to its young, dynamic customer base.
Phe La: TVC “The Journey of Oolong Tea, a Specialty”
Phe La, a tea brand that adopts a marketing and image-building approach similar to a specialty coffee company, has made its mark with poetic films that focus on the origins and integrity of each product.
The TV commercial doesn't need dialogue but still has the appeal of the Phê La brand.
Message: We don't just sell tea (or coffee); we bring you the story of the land and people who created it. The exclusivity comes from the meticulous care put into every step of the process.
The image is very cinematic: Phê La's TV commercials typically have no dialogue, only images and music. The scenes of misty Oolong tea hills in Da Lat, farmers harvesting tea, and the meticulous processing are all artistically filmed, creating a sense of peace and trust.
Focus on quality: The advertising emphasizes the process, the "specialty," creating a perception of a high-end product, different from the mass market.
Why is it attractive? Minimalism, sophistication, and authenticity. Amidst a "forest" of noisy, bustling coffee TV commercials, the tranquility and focus on the essence of the product at Phê La stand out. It attracts consumers who care about origin, quality, and appreciate rustic beauty.
Ong Bau Coffee: Coffee TVC "Live authentically, pursue your passion"
Targeting Gen Z, Ông Bầu's coffee TV commercial has a youthful, dynamic, and inspiring feel about pursuing one's passion.
TV commercial for bottled coffee from the Ông Bầu coffee brand.
Message: Ong Bau Coffee is a companion that energizes young people who dare to live authentically and wholeheartedly pursue their passions.
Fast-paced, modern rhythm: The TV commercial uses upbeat, fast-paced music and images of young players working hard and enjoying their job.
Empathy: The advertisement avoids empty slogans and instead demonstrates an understanding of the pressures and aspirations of Gen Z. The image of the Ông Bầu coffee bottle appears as an energy boost, a well-deserved reward for their efforts.
Why is it attractive? Because it speaks the same language as young people, this TV commercial doesn't try to lecture but acts as an motivator and source of encouragement. Its dynamism, authenticity, and positive message helped Ong Bau Coffee score points and create a strong connection with its target customers.
From the success story of Trung Nguyen, the connections of Nescafé, the heritage of Vinacafé, the humor of Highlands, the poetic charm of Phe La, and the energy of Ong Bau, it's clear that a successful coffee TV commercial doesn't follow a single formula.
The key lies in the brand clearly defining the story it wants to tell and telling it in the most sincere and creative way possible. This could be a story about product quality, human emotions, heritage values, or inspiration for the future. When a TV commercial achieves this, it will not only sell coffee but also build a lasting love and connection in the minds of consumers. And that is the pinnacle of advertising art.
Right Media – Partnering with you to create impressive coffee TV commercials.
From the seven examples above, it's clear that the power of a coffee TV commercial lies not only in beautiful visuals or catchy music. It lies in a well-told story, a message that resonates with the right emotions, and a production strategy tailored specifically to your brand. Creating such a film requires not only creativity but also a professional, understanding, and trustworthy production partner.
If you're nurturing an advertising idea for your coffee brand and looking for a team that can fully bring that vision to life, Right Media This is the answer you're looking for.
We understand that behind every TV commercial project lies the dedication, expectations, and significant budget of the business. Therefore, at Right Media, we are committed to more than just a product. QUALITY, but also place the PEACE OF MIND Your needs are our top priority throughout our collaboration. We are committed to:
- Transparency in every number: Concerns about unexpected costs are always a major worry. At Right Media, that will be completely eliminated. All production costs will be advised, analyzed, and clearly itemized in the contract from the outset. You will know exactly where your budget is being invested, from ideation and scriptwriting to filming, post-production, and final production. There are no hidden costs or unexpected surcharges.
- Our partners are more than just manufacturers: We're not just camera operators. The Right Media team will listen to your brand story, conduct market research, and work with you to build a unique, distinctive, and highly effective coffee TV commercial. We are your partners on your journey to tell your story.
- Quality builds reputation. With extensive practical experience across numerous large and small projects, Right Media is confident in delivering sharp, emotionally rich videos that fully convey your message, helping your coffee brand truly shine and captivate viewers.
Let your coffee story be told professionally and inspiringly. Contact us. Right Media Contact us today to receive personalized advice and a transparent, worry-free production process.
English 
Vietnamese 
