Affordable, all-inclusive TVC production service for laundry detergent.

Are you considering choosing a TV commercial production company for your detergent brand? Don't worry, Right Media will support you in developing a script and shooting/editing a professional TV commercial at a competitive all-inclusive cost. We are committed to providing absolute peace of mind and trust, not only helping our clients create high-quality videos but also supporting and guiding the sustainable development of their brand.

The importance of the detergent commercial TVC

Unlike technology or fashion products, laundry detergent is an essential item, but its quality is difficult to distinguish with the naked eye immediately. Consumers buy detergent based on trust and habit. TV commercials play a role in building both of these elements, specifically:

TV commercials help to visualize the product's functionality.

An effective laundry detergent TV commercial must accomplish the difficult task of making the intangible tangible:

• How can you see stubborn stains being removed?
• How can you see the fragrance particles clinging to each fiber of the fabric?
• How can you tell if a fabric is soft after washing?

Through macro (close-up) filming techniques, slow-motion filming, and 3D visual effects (VFX), the production of the detergent TV commercial transforms complex chemical processes into vivid, understandable, and compelling images.

Hitting the right "Insight" into the homemaker's mind.

Women, especially homemakers, are often the primary decision-makers when it comes to household care products. They're not just buying laundry detergent to clean clothes; they're buying care and protection for their husbands and children. A good TV commercial won't just talk about "stain removal," but will also tell a story of love, the pride of a mother seeing her children play freely without getting dirty, or the confidence of a husband in a pristine white shirt. This emotional connection creates lasting brand loyalty.

Affirming the brand's position and reputation.

In the minds of Vietnamese consumers, brands that appear polished and professional in TV commercials are often automatically perceived as large, reputable, and safe. Investing in TV commercial production services for laundry detergent is the strongest affirmation of product quality and a company's long-term commitment to the market.

The challenges of creating a TV commercial for laundry detergent and Right Media's solutions.

Producing TV commercials for the household care industry in general, and laundry detergent in particular, involves stringent standards and unique challenges that not all production companies can meet. Below are some common problems:

Challenge 1: Idea saturation

The "stain on the shirt -> wash -> bright white -> everyone happy" scenario has been used thousands of times. How can we break free from this rut?

Right Media's solution: Our Creative team is always seeking fresh perspectives. Instead of focusing solely on rational functionality, we delve deep into emotional value or use humor and surprises to keep viewers engaged. We thoroughly research our competitors to ensure your TVC has a unique and distinctive selling point.

Challenge 2: Requires complex filming and post-production techniques.

To showcase the brightness of the fabric or the burst of fragrance, specialized filming equipment and superior post-production skills are required.

Right Media's solution: We possess a state-of-the-art equipment system including cinema-grade cameras, specialized macro lenses for close-up shots of fabric fibers, and a professional lighting system to create the characteristic "clean beauty" of detergent commercials. Right Media's VFX team is capable of creating vivid and scientifically accurate 3D simulations of detergent molecules attacking stains.

Challenge 3: Cost Control

FMCG businesses typically have to allocate budgets across multiple marketing channels, therefore the pressure on TV commercial production costs is immense.

Right Media's solution: We are committed to providing comprehensive, cost-effective TVC production services for detergent. "Cost-effective" here doesn't mean cheap prices with low quality, but rather optimizing every penny to deliver the highest efficiency. We are transparent in every aspect of our pricing, helping clients eliminate unnecessary expenses.

Right Media: Full-service TVC production for detergent – Dedicated, transparent, and effective.

In Right MediaWe see ourselves not just as a film producer, but as a strategic partner accompanying the growth of your brand. Below are the reasons why hundreds of corporate clients have trusted and chosen us:

DEDICATION brings absolute PEACE OF MIND

This is the core value that Right Media pursues. We understand that when you entrust your brand to us, you are entrusting both your reputation and your sales expectations:

• Dedicated to research: Before writing any script, we take the time to thoroughly research your product: its ingredients, cleaning technology, fragrance, and target customer base.
• Dedication to production: The production team was meticulous in every frame. From choosing the actors' clothing colors to create a good contrast with the stains, to directing the acting to achieve the most natural smile from the mother.
• Customer peace of mind: With our professional workflow, Right Media's clients never have to worry about delays, deviations from the original plan, or unexpected problems. We handle all the pressure so you can focus on your business strategy with peace of mind.

Competitive and Transparent Costs

In a volatile economic environment, optimizing the budget is a top priority:

• Package price quote: Right Media offers a complete A-Z service package, from concept development and pre-production to production and post-production. Prices are fixed upfront, and we guarantee no hidden costs.
• Financial transparency: Every expense item, from actor salaries and studio rentals to special effects costs, is clearly listed in the detailed price quote. You'll know exactly where your money is going.
• Budget flexibility: Whether you're a large corporation needing a spectacular TV commercial or an SME requiring a cost-effective video advertisement for Facebook Ads, we have suitable solutions ("tailored" to your budget) that still guarantee professional image quality.

Enthusiastic support and attentive after-sales service.

Right Media's relationship with its clients doesn't end with the handover of the video files:

• 24/7 Consultation: Our Account and Producer team is always ready to listen and answer customer questions at any time.
• Supports multiple formats: Understanding the trends in Digital Marketing, in addition to the main TVC (30s), we support clients in creating (editing) shorter versions (15s, 6s) or vertical formats (9:16) to optimize display on TikTok, Reels, and YouTube Shorts without charging unreasonable extra costs.
• Data storage: We support the secure long-term storage of original video sources, making it easy for clients to extract or edit them for future campaigns.

The complete TVC production process for detergent at Right Media

To create a high-quality laundry detergent commercial, Right Media applies international standard procedures, ensuring seamless coordination between departments.

Phase 1: Receiving the Brief & Developing the Concept

• Receive requests (briefs) from customers.
• Conduct market and competitor research.
• Brainstorming to generate groundbreaking ideas (concepts).
• Present the proposed plan and finalize the main idea.

Phase 2: Pre-Production

This is the meticulous preparation phase to ensure the filming day goes smoothly:

• Detailed script & storyboard: Illustrate each scene so that the client can clearly visualize the camera angles and actions.
• Casting: Select suitable brand ambassadors (usually mothers with friendly smiles, or reputable experts).
• Location scouting: Choose a studio, home setting, and drying yard that suits the bright atmosphere of the detergent TV commercial.
• Prepare the props: Prepare the clothing, simulated stains, washing machine, and product samples.

Phase 3: Production

• Filming is conducted under the direction of the Director and the Director of Photography (DOP).
• Create high-quality product demo videos.
• Customers can participate in live monitoring via a monitor screen to ensure everything is going as planned.

Phase 4: Post-Production

• Video Editing (Offline & Online Editing): Tell a story through image editing.
• Visual Effects (VFX/3D): Creating effects of cleaning energy particles, fragrance streams, and simulated technology graphics.
• Color Grading: Adjust the color tone to a bright, clean tone, highlighting the white of the fabric.
• Sound Design: Record voice-overs, process sound effects, and add inspiring background music.

Phase 5: Acceptance and Handover

• Send the draft to the client for review and feedback.
• Make edits as requested (if any).
• We deliver the highest quality Master File (Full HD/4K) ready for broadcast.

Factors affecting the pricing of detergent TV commercial production

To help clients better understand the budget, Right Media shares the key factors that make up the service price:

• Script idea: The more complex the script, with more settings and characters, the higher the cost.
• Actors (Talent): Using extras is more cost-effective than hiring KOLs (celebrities/keyboards) as brand ambassadors. However, KOLs will generate better viral spread.
• Visual Effects (VFX): For the detergent industry, 3D demos depicting washing technology are crucial. The complexity of the 3D effects will significantly impact post-production costs.
• Equipment and Crew: Using high-end Cinema cameras and a team of renowned directors will come with a higher price tag compared to basic production packages.

In Right MediaWe always advise our clients on the smartest way to allocate their budget. Instead of wasting money on unnecessary things, we focus our resources on elements that create emotional "touchpoints" and highlight the product's functionality.

In the race for market share in the detergent industry, a good product needs a strong voice to reach consumers. TV commercials are the most effective loudspeakers, amplifying your message and values.

Select Right Media For your detergent TVC production project, this is the right choice. peace of mind, quality and economic efficiency. We are committed to dedicating our full efforts, with dedication and transparency, to transforming your ideas into million-view videos, helping to make your detergent brand the top choice for every Vietnamese family. Don't let your quality product be overshadowed on the shelves. Let its image shine brightly and spread the fragrance of success with us. Right Media.