AI-powered TV commercials are creating a fresh wave in the advertising industry. These vibrant, colorful videos, created using software instead of real people, help businesses save on filming and editing costs; however, there are also some limitations. Discover the benefits and issues to consider regarding AI TV commercials in the article below.
What is AI-powered TV commercial production and how does it differ from traditional methods?
AI TV commercials are advertising films produced with the deep involvement of artificial intelligence tools in one or more stages, from ideation, scriptwriting, image creation, animation to editing and sound production. For example:
- AI-Assisted: This is the most common approach today. Humans remain at the center of the creative process, but AI is used as a tool to accelerate and improve efficiency. For example, AI can be used to write scripts, create storyboards, find background music, or automatically edit videos.
- AI-Generated (Completely AI-generated): This is the most groundbreaking form, where humans simply give commands (prompts), and AI automatically creates a complete video. This technology is developing at a breakneck pace with models like OpenAI's Sora.
Quick comparison between Traditional Production and AI TVCs:
The groundbreaking benefits that AI-powered TV commercials bring to businesses.
The application of AI in advertising production is not just a technological trend; it offers real strategic benefits:
1. Optimize costs and time.
Instead of paying for a film crew of dozens of people, expensive location rentals, actors, and equipment, businesses can create impressive films at a fraction of the cost. Production processes that used to take months can be shortened to just a few days.
2. Breaking the boundaries of creativity
Do you want your advertisement to take place on Mars? Or a candy world where everything talks? With AI, even the craziest, most expensive ideas can be realized with just a few lines of description. AI opens up an endless creative playground, where the only limit is your imagination.
3. Large-scale personalized advertising.
AI allows for the automatic creation of hundreds, even thousands, of different versions of a TV commercial. Businesses can easily customize advertisements for different target groups (by age, gender, interests, geography) to maximize effectiveness and conversion rates, something almost impossible with traditional production.
4. Flexible and easy to adjust.
After reviewing the draft, do you want to change the character's outfit color from blue to red? Or change the setting from a beach to a forest? With AI TVCs, this is simply a matter of changing a few commands and recreating, instead of incurring the costly expense of reshooting the entire thing.
A compilation of some of Vietnam's most popular AI TV commercials.
To date, the Vietnamese market has not seen a mainstream TV commercial campaign that has been publicly announced as being created using AI and achieving widespread popularity. Major brands are still in the testing phase or discreetly applying AI in various small-scale processes.
However, that doesn't mean AI is on the sidelines. Instead, AI is quietly infiltrating and changing the Vietnamese advertising industry in the following ways:
- Coca-Cola – “Masterpiece”:
This campaign is a perfect example of combining real people with AI-generated worlds. The main character (an art student) runs through classic paintings. The worlds in the paintings are created and transformed in a fantastical way using AI tools like Stable Diffusion, resulting in a visually stunning and creative film.
- Short films from OpenAI's Sora:
Although not yet commercial TV commercials, the short films created by Sora have shaken the entire industry. They demonstrate AI's ability to create complex scenes, emotionally expressive characters, and incredibly realistic settings, signaling a very near future where AI can produce films on its own.
How is AI changing the Vietnamese advertising industry?
In Vietnam, AI is being applied as a powerful assistant:
- AI in the ideation and storyboarding stages: Advertising agencies are using tools like Midjourney and Stable Diffusion to quickly generate a range of visual concepts and storyboard sketches, helping clients visualize ideas before production.
- AI Voice and Virtual Influencers: This is the most obvious application. Many digital advertising videos (digital ads) have been and are using AI-generated voices. In particular, Viettel AI Human, with virtual MCs like Vi An, has appeared in Viettel's events and media videos, demonstrating the readiness of large corporations to apply this technology.
- AI in post-production: Leading video editing software like Adobe Premiere Pro (Adobe Firefly) has integrated AI to assist with tasks such as automatic scene trimming, audio noise reduction, subtitle creation, and even removing or adding objects to videos.
Top AI tools for TV commercial production today
The world of AI tools is evolving every day, and here are some of the most prominent names that creators are using:
1. Text-to-Video Platform
- OpenAI's Sora: "The game changer" is capable of creating videos up to 60 seconds long with incredible realism and complexity from simple commands.
- RunwayML (Gen-2): One of the most pioneering and powerful tools on the market, allowing you to create videos from text, images, or even transform existing videos.
- Pika Labs: Another popular tool, very powerful for creating short videos, is the impressive animated or 3D footage.
2. Image and storyboard creation platform
- Midjourney: Known for its ability to create surreal, highly artistic images, it's extremely useful for concept development and visual ideas.
- Stable Diffusion: A powerful, open-source model that allows for deep customization, suitable for creating diverse images exactly as the creator intends.
3. Voice creation and virtual MC platform
- Synthesia: This allows users to create videos with AI "avatars" that can speak any script in multiple languages, including Vietnamese.
- ElevenLabs / Murf.ai: Platforms specializing in AI-powered text-to-speech are producing increasingly natural and expressive voiceovers.
The future of advertising: Will AI completely replace humans?
This is a question that has sparked much debate. The most plausible answer is: No, AI will not replace humans, but will "upgrade" them.. AI is an incredibly powerful tool, but it lacks the core elements that make an advertisement truly moving: empathy, life experience, cultural sensitivity, and the ability to generate a strategic "big idea."
In the future, the role of innovators will change. Instead of performing repetitive technical tasks, they will become "conductors," masters of AI. The most important skills will be strategic thinking, aesthetic sense, and the ability to "communicate" with AI through commands (prompt engineering) to turn their vision into reality. The winner will not be the AI, but the person who knows how to use AI most intelligently.
AI-powered TV commercials are no longer a futuristic prospect; they are a powerful wave sweeping across the industry, promising to revolutionize the entire advertising sector. They offer unprecedented opportunities in terms of speed, cost, and boundless creativity. For businesses in Vietnam, this is the golden opportunity to embrace it.
English 
Vietnamese 
