In the digital age, short videos are increasingly favored for their brevity, conciseness, and ability to deliver information quickly and easily. From established brands to newly formed ones, many are shifting their focus to leveraging the resources available through such short videos. So, what exactly are short videos and what benefits do they offer? This article will explore that further. Right Media This will help clarify things for you.
What is a short video? Why should you invest in short videos?
Short videos are short videos, no longer than 60 seconds. The content is concise and to the point, quickly providing key information or sparking curiosity and hinting at a message for the viewer. Currently, social media platforms such as TikTok, Instagram, Facebook, YouTube, etc., all offer short videos.
By leveraging the vast resources available in short videos, many businesses have generated significant revenue. Short videos have become a trend, as viewers increasingly prefer to scroll quickly and spend less time on longer videos. Therefore, brands are increasingly focusing on producing short videos.
The benefits of using short videos include:
- Attract attention quickly:
Compared to longer videos, short videos are more appealing to viewers, especially those who prefer quick responses. Concise, short videos that deliver information immediately make a good impression on the audience.
- Increase the potential for virality:
Short videos are becoming increasingly popular on social media. Viewers easily watch the entire video and then share it widely, especially videos with fun, humorous content that resonates with their mood. This helps spread the brand message widely.
Additionally, the algorithms of TikTok, Instagram Reels, YouTube, and Facebook Reels now prioritize the distribution of short videos, which gives your video a better chance of reaching a wider audience.
- Suitable for modern user behavior:
As mentioned, short videos are increasingly popular because viewers prefer things that are quick and concise compared to longer content. Understanding user habits and needs, short videos were created and received positive feedback. Businesses can produce short videos to introduce their products and services, making it easier to reach their audience.
- Low production costs:
Besides the benefits mentioned above, producing short videos also saves you a lot of money. Compared to long videos, short videos don't require many actors, settings, etc. Furthermore, modern technology applications have made it possible to create short videos quickly without much effort.
- High engagement rate:
This is the benefit that short videos offer, so businesses should consider switching to producing short videos. Audiences tend to watch short videos to the end, increasing channel views, comments, and shares. Short videos are especially popular and well-liked on social media platforms.
- Creative freedom, high flexibility:
Content creators are free to create short videos as long as they don't violate platform policies. Priority should be given to humorous, lighthearted content, or content with psychological elements that resonate with viewers' moods.
Furthermore, because there are no content restrictions, you can flexibly change and implement new ideas quickly without spending too much time. Diversifying the content on your channel will attract more viewers and increase conversion rates.
- Increase brand awareness:
This is also one of the main benefits that short videos bring to businesses. The more trending and widely shared a video becomes, the more widespread its brand reach.
In addition to the benefits mentioned above, businesses should invest in short videos because of their easy measurability, ability to quickly record audience feedback, and the ability to help multi-channel communication campaigns achieve expected results sooner. Therefore, investing in short videos is a smart and effective step in building brand awareness and reaching customers.
Popular Short Video platforms today
There are many platforms that offer short videos, aiming to help users share their experiences quickly and conveniently. Below are some of the most widely used platforms:
TikTok
TikTok, a social media platform used by millions worldwide, is no stranger to the world. It allows you to upload short and long videos, ranging from 15 seconds to 10 minutes. Among these, short videos remain a favorite due to their speed and brevity.
TikTok's user interface is easy to use and offers many editing tools to make your videos more engaging and unique. Furthermore, short videos currently receive a high number of recommendations, which businesses can leverage to promote their brand.
Instagram Reels
Instagram Reels is a feature similar to that on TikTok. Users can unleash their creativity and upload short videos as long as they meet the community's guidelines. Reels is deeply integrated with the Instagram ecosystem, making videos easily shareable through the Reels tab, Stories, and the homepage.
Facebook Reels
Similar to Instagram, Facebook users can now upload short videos to Reels. This new feature helps accounts increase reach and attract new audiences. Businesses can expand their market by posting short videos on Reels, combining them with paid advertising campaigns to enhance communication effectiveness.
YouTube Shorts
YouTube is known as a platform for uploading long videos and is used worldwide. Now, with the addition of short video features, YouTube is even more popular. You can boost your brand by uploading short videos to YouTube, including relevant links to make it easy for potential customers to access them.
Snapchat Spotlight
Similar to TikTok, Snapchat Spotlight is a popular short video uploading app. Users can freely upload videos up to 60 seconds long publicly. The message in the video spreads widely among young people, increasing brand awareness and, most importantly, boosting revenue effectively.
Each short video platform has its own characteristics and approach. Businesses can choose the right platform based on their target audience and strategic goals. TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts are the most popular platforms today thanks to their massive user base and powerful creative features.
How to create an engaging video short
Producing short videos isn't too difficult, but not everyone can create a product that attracts viewers. From planning to execution, it requires meticulousness, logical organization, and content optimization. Below are the basic steps to create a short video:
- Define your goals and target audience: This is arguably an essential step if you want your short videos to trend. Many people don't define their target audience, and their impromptu videos often lack sustainability and fail to reach the right customers. Therefore, before you start shooting a video, you should identify your target audience so you can create suitable content.
- Create a clear and concise script: Short videos typically range from 15 to 60 seconds, so the message needs to be clear, easy to understand, and focused to avoid annoying the audience. Usually, each script will have an opening (3-5 seconds), the main content (5-10 seconds), and finally, a closing section with a call to action (2-5 seconds).
- Choose your style and images: This section is also extremely important in determining whether the video stands out and attracts viewers. Pay attention to choosing creative, eye-catching images, and combine special effects in the right places to create the highest quality video.
- Choose from a selection of captivating, trending sounds: Besides focusing on visuals, you should also choose appropriate sound. Selecting trending and popular songs on the video uploading platform will help your video trend more easily.
- Authentic and natural content: Avoid excessive advertising in videos; only include product information for an appropriate duration to prevent boredom. Additionally, you should craft your advertising content skillfully, introducing the product naturally and not mechanically.
- Optimize video format and quality: Choose a format and aspect ratio that suits your video broadcasting platform. Videos with better image and sound quality are more popular with viewers.
- Performance testing and analysis: After uploading a video, you need to regularly monitor its performance and adjust your strategy as needed.
In summary, with its ability to quickly capture attention, low production costs, and high viral potential, short video has become a powerful advertising tool in modern marketing strategies. Businesses can leverage the advantages of short videos to accelerate brand promotion and increase competitiveness in the market.
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