Corporate video production process: From idea to finished product

The basic corporate video production process includes the main stages of pre-production, operation, post-production, and delivery. Ensuring that each stage is executed meticulously from concept to production creates a finished product for the client is crucial. In the article below, Right Media will provide readers with the Corporate Video Production Process (Updated August 19, 2024).

Right Media – A reputable corporate video production company.

Corporate films It plays a crucial role in marketing strategy, not just as a simple introductory video, but also as a tool to help "Elevating the brand":

• Demonstrate the company's core competencies, define its position in the market, and create differentiation.
• The video will be 3-5 minutes long and will be shown to investors, the company's official website, and at important events such as bidding, client meetings, international conferences, and program sponsorships.
• This project is significant because it contributes to enhancing the company's image and reputation, and increasing its competitive advantage in the market.
• Corporate videos can be dubbed in Vietnamese and English, or other languages, to suit the needs and target market.

Right Media We are confident in becoming your partner in producing promotional videos. quality 4K and a rigorous processThis helps businesses feel secure throughout the collaboration process.

The industries in which we have experience include:

• Confectionery and food production
• Fishing and seafood production
• Animal feed
• Heavy industry and supporting industries
• Manufacture of accessories, fabrics, and building materials.
• General contractor for industrial construction,...

Corporate Film Production Process 

The business introduction video production project is divided into: 4 stagesPre-production, operations, post-production, and handover. Specifically:

Pre-production

The pre-production phase is the work that takes place before filming begins, and its scope includes:

• Develop a literary script for voiceover work, thereby helping to convey the main message of the video.
• From the literary script to the storyboard and technical script, and the filming schedule.

With different target audiences, the insights and storytelling approaches to conveying content vary, and the team... Right Media will provide consultation support FREE OF CHARGE We help clients create the most concise and impactful script possible.

During the pre-production phase, script preparation will be a collaborative effort between both parties to develop the necessary content. literary script optimal. The video's storyline is the company's narrative, told in a captivating way that creates many memorable moments for the viewer.

After the final script was finalized, Right Media We proceed with creating the scene script, or what we call treatment. (Treatment: This is a file containing individual shots and camera angles as intended by the director, helping viewers visualize the video scene by scene. We will arrange a time to visit the site and create a work checklist to facilitate implementation for your company.

The storyboard is edited, directed, produced, and cameraed in collaboration to create scenes with appropriate shots, sizes, and angles for the literary script's content. After reviewing the storyboard, the video's content is approximately 50%.

The final step in the pre-production phase is scheduling the filming to fit the pre-arranged locations and personnel. Audio recording takes place before filming to avoid having to make adjustments after shooting. After completing the Vietnamese content, Right Media will translate it into English, Chinese, etc., and simultaneously send voice talent samples to the client for selection.

NOTE: At each stage of the pre-production phase—literary script, storyboard, filming schedule—client confirmation is required before proceeding to the next step. Therefore, scheduling time for confirmation is crucial for the company, as it impacts the overall project timeline.

Operation

This is a crucial stage in the corporate video production process because all the prior preparations will be completed within a single workday.

Toward Right MediaPrepare a media team with all the necessary equipment and personnel, including:

• Rotating device: 

• Film crew:

All filming equipment and crew members will be present and working here according to the agreed schedule, with a working time of 12-15 hours. The total number of shots will include drone and camera shots at various locations, estimated at 30-40 shots per working day.

During filming, personnel will undertake various tasks to ensure sufficient time, footage, and quality for each shot. The number of staff depends on the requirements of the corporate video.

After each scene is filmed, the client's representative will sign this schedule to confirm it. Therefore, the company will assign a staff member to oversee and check each scene, just as a delicious dish originates from delicious ingredients, a good film is also a combination of high-quality shots.

Post-production

The next phase of the project is post-production, which includes tasks such as data archiving, data backup, line art, color grading, and special effects. The time allocated for this phase is: 7 days a week, excluding Sunday.t To get the first video, we then review and make adjustments to finalize it.

The data on the memory card will be stored on the computer and used with specialized software such as Premiere Pro, DaVinci Resolve, etc., to create videos according to the approved script and voiceover.

NOTE: During this stage, any changes to the approved script after filming has begun will incur additional editing costs.

The revisions during this phase included:

– First time: Offline

Right Media Send a video with the following elements:

• The outline of the entire video;
• Sound;
• Rhythm;

– Second attempt: Online

Right Media Receive, edit, and submit videos with the following elements:

• VFX (visual effects, special effects)
• Mixing audio;
• Video color;
• Title, text, and graphic.

– Third time: Master

• Received feedback from the second revision to get the final video;

Similar to the previous two phases, the duration of each phase depends on customer feedback; therefore, good coordination and leadership approval from the beginning are necessary to avoid any revisions later in the post-production phase.

Hand over

After the project is completed, Right Media will be handed over:

• 01 (One) 4K landscape quality corporate video, 3-5 minutes long, dubbed in Vietnamese (and other versions if needed).
• All the source videos were recorded in 4K quality.
• All purchased music files and music codes.

The above is the process for producing corporate films at Right MediaPlease feel free to contact us for advice and answers to your questions.

Author: Tai Phan