The emergence of brand identity videos has made the branding process easier and more effective. Especially as society enters the 4.0 era, the age of digital technology, brand building requires diversity across mass media platforms through brand videos.
What is a brand identity video?
Brand films are short videos created to introduce a specific brand and use them as a digital marketing tool on mass media platforms.
Most brand videos are made in the form of brand profiles or storytelling, creating a connection with viewers through footage that conveys the brand's core message and values. This connection helps viewers feel attracted and engaged, thereby fostering a sense of belonging to the brand and encouraging purchasing behavior or service usage.
Brand identity films are different from TV commercialWhile commercials focus on selling products, highlighting their strengths and benefits, brand films communicate what your business is doing and build the brand values it has achieved, is achieving, and will achieve.
Brand films are typically longer than TV commercials, usually ranging from 1 to 5 minutes, but longer versions can be produced depending on the filmmaker. These films convey a compelling message through visuals, sound, graphics, and compelling script commentary.
The role of brand identity films
A successful corporate video strategy for brand films requires brands to focus on customer insights. Most importantly, it needs a long-term plan and a forward-looking vision to ensure the campaign achieves the desired results.
Brand identity videos offer the following specific benefits:
- Increase brand awarenessThis is one of the most important benefits of a brand video. A successful brand video will help your brand go viral, gain wider recognition, and attract customer attention to your products/services.
- Connecting emotionallyBrand films serve as a bridge between you and your audience by building content that tells your brand story through cinematic footage. This helps viewers experience powerful emotions, fostering customer engagement and loyalty, and ultimately increasing sales.
- Increase competitive advantageBusinesses that produce successful brand videos have a huge competitive advantage over their rivals in the market. If your brand identity video is unique, has fresh and engaging content, it will surely create a lasting impression on viewers and gradually make you stand out.
- High flexibilityCompared to other video formats, brand videos are extremely versatile and can be used in many ways. For example, they can be posted on mass media, websites, events, conferences, or in presentations about your business to partners…
How can we turn brand videos into an effective marketing tool?
Producing a successful brand video requires many elements. However, the most crucial prerequisite is that your business must find and choose to collaborate with a brand video production company that has strong expertise and extensive experience in the field of creative media.
Expertise and experience are the two most important factors in producing a high-quality brand identity video. They ensure that all the unique aspects of the brand, product/service are conveyed. Furthermore, the reliability of the production company is also crucial, as higher reliability means they can better meet your needs and expectations.
And Right Media Right Media is one of the most trusted corporate identity film production companies, highly regarded by many clients and partners. With over 7 years of experience, Right Media has produced thousands of corporate films for numerous brands, both large and small, domestically and internationally.
Our team consists of passionate, dedicated, and highly skilled professionals, forming a closely coordinated team in every aspect. In particular, we consistently create fresh, original content that remains consistent with our brand identity. We excel at incorporating emotion into our videos, connecting emotionally with our audience.
Here are some examples of branded films produced by Right Media:
- ABC Bakery corporate film
- Corporate video of Far Eastern Polytex Vietnam Group
- KHANH HOANG SEAPREX Corporate Film
In the digital age, the increasing competition among video formats and the decreasing viewer attention span put pressure on brands to produce videos that are not only high-quality but also engaging. Simply making viewers feel connected and understand the message in the video will build trust and confidence in your brand.
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